Video tends to be more effective when used as a brand awareness strategy, leading to linking their outcomes to over goals. When you create a fantastic video, plan a solid video advertising campaign, witness that video goes viral. Like most other advertisers, you don’t know how many people are viewing your Video Advertising Campaigns. Running ads without a proper understanding of the video ad metrics means a quick way to burn your budget without producing meaningful results. We have listed different Video Advertisings Campaign KPIs that can help to track and measure your ad performance.
Video Advertising Campaign KPIs:
Video Advertising Campaign KPI: Cost Per Thousand Impressions (CPM)
Video Advertising Campaign KPI: Return on Ad Spend (ROAS)
Video Advertising Campaign KPI: Quality Score and Relevance Score
Video Advertising Campaign KPI: TRP
Video Advertising Campaign KPI: Bounce Rate
Video Advertising Campaign KPI: Reach
Video Advertising Campaign KPI: Number of Subscribers
Video Advertising Campaign KPI: Conversion Rate
Video Advertising Campaign KPI: Click-Through Rate (CTR)
Video Advertising Campaign KPI: Total Amount of Video Views
Video Advertising Campaign KPI: Video Engagement
Video Advertising Campaign KPI: Search Absolute Top Impression Share
Video Advertising Campaign KPI: Revenue Per Keyword
Video Advertising Campaign KPI: Cost Per Share
Video Advertising Campaign KPI: Total Watch Time
Video Advertising Campaign KPI: Session-to-Contact Rate
Video Advertising Campaign KPI: Viewer Retention
Video Advertising Campaign KPI: Frequency
Video Advertising Campaign KPI: Viewability
Video Advertising Campaign KPI: Phone Call Leads
Video Advertising Campaign KPI: Website Conversions
Video Advertising Campaign KPI: Assisted Conversions
Video Advertising Campaign KPI: Traffic Source Conversions
Video Advertising Campaign KPI: Cost Per Lead (CPL)
Video Advertising Campaign KPI: Source
Video Advertising Campaign KPI: Cost Per Acquisition
Video Advertising Campaign KPI: Cost Per Click (CPC)
Video Advertising Campaign KPI: Average Rank Position
Video Advertising Campaign KPI: Daily Active Users (DAU)
Video Advertising Campaign KPI: Traffic Source
Video Advertising Campaign KPI: Subscribers’ Demographics
Video Advertising Campaign KPI: GRP
Video Advertising Campaign KPI: Customer Acquisition Cost (CAC)
Video Advertising Campaign KPI: Engagement
Video Advertising Campaign KPI: Earnings Per Click (EPC)
Video Advertising Campaign KPI: Impressions
Video Advertising Campaign KPI: Cost per Visit & Attribution Technology
Video Advertising Campaign KPI: Cost per Completed View (CPCV)
Video Advertising Campaign KPI: Rank increase of target keywords
Video Advertising Campaign KPI: The ratio of Paid Keywords to overall Paid Traffic
Video Advertising Campaign KPI: Video Completion Rate (VCR)
Video Advertising Campaign KPI: Visits per channel
Video Advertising Campaign KPI: Average time on page
Video Advertising Campaign KPI: Cost per Impression (CPM)
Video Advertising Campaign KPI: Brand Lift & Other Awareness Studies
Video Advertising Campaign KPI: Cost per acquisition
Video Advertising Campaign KPI: Click-through rate on PPC advertising
Video Advertising Campaign KPI: Number of unique keywords that drive traffic
Video Advertising Campaign KPI: Cost Per Conversion
Video Advertising Campaign KPI: Frequency
Video Advertising Campaign KPI: Search Lost (IS) Budget
Video Advertising Campaign KPI: Leads Acquired
Video Advertising Campaign KPI: The volume of traffic from video content
Video Advertising Campaign KPI: Leads & conversions from paid advertising
Video Advertising Campaign KPI: Net promoter score
Video Advertising Campaign KPI: Time Watched
Video Advertising Campaign KPI: Monthly website traffic
Video Advertising Campaign KPI: Traffic from social media
Video Advertising Campaign KPI: Leads and conversions from social media
Video Advertising Campaign KPI: Managed audience size
Video Advertising Campaign KPI: Engagement rate
Video Advertising Campaign KPI: Mentions
Video Advertising Campaign KPI: Social media ROI
Video Advertising Campaign KPI: Cost Per Action
Video Advertising Campaign KPI: The attrition rate
Video Advertising Campaign KPI: Returning vs. new visitors
Video Advertising Campaign KPI: Website conversion rate
Ways to Measure Success in Your Video Advertising Campaign:
- You should have a clear understanding of the goal you want to achieve by running your video advertising campaign
- Determine where you will run your ads, what kind of content and audience you are looking for, and how often these ads will be shown
- Track the performance of your videos through YouTube Analytics or other analytics programs in order to see how they perform on different platforms
- Use Google Adwords Keyword Tool to determine what keywords people are searching for that match the product or service offered in the video ad.
- Check out some case studies from successful campaigns (i.e., “How Nike’s ‘Unlimited’ Campaign Helped Them Beat Adidas”)
- Reach: the number of people who saw your video
- Engagement: the percentage of viewers who watched at least 30 seconds of your video
- Video completion rate: the percentage of viewers who watched your entire video
- Cost per view (CPV): how much you’re paying for each person to watch your ad, which is calculated by dividing total cost by total views
- Increase in engagement
- Number of conversions and sales
- Number of views, shares, and likes
- Increased conversion rates
- Choose a key performance indicator to measure success
- Determine how you want your KPIs to be calculated, conversion rate, cost per acquisition, or ROI
- Select the best type of video ad for your campaign (e.g., skippable pre-rolls)
- Choose whether you want to run ads through Google’s Adwords platform or Facebook’s Audience Network platform
- Average view duration
- CTR (click-through rate)
- Cost per click (CPC)
- Cost per thousand impressions (CPM)
- The conversion rate (the percentage of people who watched your video and then clicked on the link)
- Engagement with the video, including likes, comments, shares, and retweets
- Determining your marketing goals and objectives
- Defining success metrics for your campaign
- Setting up the right KPIs to measure the success of video advertising campaign
- Understanding what data sources are available to you in order to track performance1. Consider your goals
- Define your target audience
- Understand the metrics that matter to you and how they’re calculated
- Evaluate which platforms are best for reaching your target audience
- Determine what type of content resonates with them
- Compare your conversion rate to the industry average
- Check how many people are viewing your videos and how often they are watched
- Find out what percentage of viewers watch the entire video
- Track how many times a viewer watches one of your ads in a day (or week)
- Track the number of views, likes, and shares to measure social media engagement
- Evaluate the level of interest from viewers by looking at their comments on YouTube or Facebook
- Look for a change in demographics like increased traffic from different countries or regions
- Have a clear goal
- Set measurable goals
- Track your progress against those goals
- Use video to demonstrate the product or service you are selling
- Be creative with your advertising, but do not over-do it
- Identify your target audience
- Create a video that is relevant to your target audience’s interests and needs
- Target the right people on social media platforms, such as Facebook and YouTube
- Use analytics tools to track how many views you’re getting, how long viewers are watching for, what they click on next, etc
Conclusion:
After running a successful video advertising campaign, your next step should be measuring the performance. Every advertiser must know the Video Ad KPIs to focus on business success relevant to B2B. Knowing these video ad KPIs helps to get performance metrics for your ad campaigns. Here are a few KPIs you need to know to get started viewing in-depth insights and ROI reporting.
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