Month: October 2024
12 posts
DoubleVerify Expands to LinkedIn’s Video Ads
In the world of digital advertising, it is crucial to ensure that ads are viewable, engaging, and free…
Google Tests Video Integration in Shopping Listings
Google is testing an exciting new feature that integrates product videos directly into its shopping listings. This development…
TikTok’s Electronic Music Hub: How AI Is Driving Content Creation
TikTok is transforming the way music is discovered, created, and shared. The platform has become a go-to hub…
YouTube Citations Growth: A 300% Surge in AI Overviews
The digital landscape constantly evolves, with video content emerging as a dominant force. Since August 2024, YouTube citations…
Google Simplifies Video Ad Testing with New Experiment Tool
Google has introduced a new tool that makes it easier for advertisers to test their video ads. This…
Gen Z on YouTube: 54% Prefer YouTube Over Other Social Platforms
In 2024, YouTube solidified its position as a dominant platform for Gen Z. As this generation seeks diverse,…
YouTube’s “Why We Watch 2.0” Report: Key Takeaways
YouTube is one of the most powerful platforms for video content today. The platform’s second report, titled “Why…
YouTube Introduces Comment-Based Search Feature for Videos and Shorts
YouTube recently launched an exciting update that lets users search through comments on videos and Shorts. This new…
Amazon DSP Expands Video Ad Inventory Across Platforms
Amazon’s Demand-Side Platform (DSP) has taken a significant leap by expanding its video ad inventory across several key…
Video Action to Demand Gen Transition: Google Ads Introduces a “Copy-Paste Upgrade Tool”
Google Ads significantly changes how advertisers transition from Video Action Campaigns (VAC) to Demand Gen (DG) campaigns. A…