Conversion Rates

Brilliant Tactics to Market Your Blog Content on YouTube

Many people know that YouTube is one of the most popular social media platforms on the internet, but you might not know how to utilize this resource best for marketing your blog content. We will cover some simple and effective tactics to market your blog posts on YouTube. Are you looking for a way to […]

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Testing OTT Platforms

Testing OTT Platforms: Challenges of Testing OTT Platform or Solution

It is essential to test any OTT platform or solution before deciding which one to use. Many people don’t know that there are many different types of OTT platforms and solutions, so they need to learn to make an informed decision. We will discuss how testing can help you better understand your needs and the […]

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Censorship of OTT Platforms: How does censorship affect the OTT user experience

Censorship of OTT platforms is a growing issue. To understand how censorship affects the user experience, we must first define what it means and why it’s happening. The term “over-the-top” refers to online streaming services that bypass cable TV providers. More specifically, Internet TV services such as Netflix and Amazon Prime Video do not require […]

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YouTube Live

Top Live Streaming Content Types you Can Create

Live streaming video has become an important part of any company’s marketing strategy. The live stream content types you can create, whether a product launch or your next corporate event, will help to engage new viewers and build long-term relationships with current customers. Here are the top live streaming content types you can create for […]

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B2B Virtual Event

What is AV1? Benefits of AV1 Streaming

The AV1 codec is a new royalty-free video format supported by Amazon, Google, Facebook, and Netflix. The benefits of the AV1 codec include improved 4K streaming quality with reduced bandwidth costs. This means that users can enjoy even more high-quality videos without having to worry about data caps or the cost of their monthly subscription […]

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OTT streaming services

India: OTT Video Subscription Revenue 2022

The Indian OTT Video Subscription statistics are expected to grow by 11% in 2022. This is because more people are getting their entertainment through online platforms rather than traditional television because of high costs and low-quality content. As a result, many people have turned to affordable options like Netflix or Amazon Prime Video for their […]

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DRM

OTT Video Content DRM: How to Secure Your OTT Video Content DRM

A new wave of over-the-top video services is coming to a screen near you, and content providers are scrambling to protect their assets. The days of trying to keep people from pirating DVDs or downloading illegal copies of TV shows on the internet are long gone, but there’s still a way for companies like Netflix […]

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OTT streaming services

100+ Essential Features of an OTT Streaming Service or Platform in 2022

The future of OTT streaming services is looking very bright, with the number expected to grow exponentially by 2022. The industry has seen rapid growth over the last few years, and it’s not slowing down anytime soon! Here are some key features that you can expect in an OTT platform or service by 2022. The […]

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Content Management System

OTT Content Management System: Key Features To Look For In An OTT Video CMS Platform

The OTT content management system is software that enables organizations to manage and publish their digital content. It helps with the production, delivery, and governance of all your organization’s digital assets. We will discuss how this system can help you achieve your business goals with an easy-to-use interface for managing your website or app. The […]

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Extended Reality

3D Avatars & Immersive XR Meetings: What Is Extended Reality?

XR is the next step in technology. With 3D avatars and immersive meetings, Extended Reality (XR) will change everything. It’s just a matter of time before XR becomes part of our everyday lives. What is Extended Reality? It’s a term used to describe the use of virtual reality, augmented reality, mixed reality, and other technologies […]

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UI/UX Design

CTV is Now Fastest Growing Video Advertising: All You Need To Know in 2022

CTV is the fastest growing video advertising platform in North America, with an impressive growth of +2,000% from 2015 to 2022. This article will explore how CTV is revolutionizing the video space and what it means for advertisers going forward. What does this mean for you? This blog post will give a brief overview of […]

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Video Marketing Analytics

Recommendation Engines for OTT Platforms To Personalize Video Streaming

Video streaming has changed the way we watch TV. The traditional cable package with a set number of channels is quickly becoming obsolete. Many people opt for services like Netflix or Hulu that offer an unlimited amount of content at a low monthly price. These new platforms have proven to be popular among consumers because […]

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Video Marketing Analytics

How Big Data and Analytics Can Transform the World of OTT

The world of OTT is changing. With the rise in streaming and cord-cutting, we see new companies like Netflix, Hulu, and Amazon Prime take over as providers. These new companies have introduced a whole new way of watching TV with no commercials and on-demand content. What does Bid Data refer to?  Read and find out […]

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OTT Trends

Churn Management Strategies to Reduce Churn in OTT Video Services

OTT video services are suffering from high churn rates, which is costing the industry billions. This blog post will explore some strategies for reducing churn in OTT video services. The first strategy is to reduce costs by providing an affordable service with quality customer service, which would make it more likely that customers will stay […]

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OTT Cross-Platform Frameworks: Advantages of Cross-Platform Development in OTT

With the rise of OTT services like Netflix, Hulu, and Amazon Prime Video, it’s no surprise that more people are turning to these cross-platform frameworks for their programming needs. With this article, we’ll go over some of the most popular ones out there. The power of OTT Cross-Platform frameworks is the ability to create a […]

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ADA Compliant Video

ADA Compliant Video: How do you make a Video ADA Compliant

A video is just a few seconds long. It can capture and maintain viewers’ attention in an instant. But what about those with disabilities? Yes, they too are watching videos on the internet! But not all videos are ADA compliant, which means they do not have captions for hearing impaired people or transcripts for those […]

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Video Piracy

Amazon Fire TV Advertising: How Amazon is selling ads on Fire TV

Amazon Fire TV advertising is a growing phenomenon. As of October 2018, Amazon has sold more than $2 billion in ads on the video streaming device. If you consider advertising on Amazon Fire TV, this blog post will give you some insights and what you need to know about selling ads on Amazon Fire TVs. […]

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Zoom Webinar

Webinar Recording: How to Record a Webinar for Free on Any Device

The webinar recording is an essential aspect of any live event. It allows those who could not attend the event to see it still and learn from it. The best way to get a good quality video for your online audience, though, is through a professional webinar recording service. I will be discussing in this […]

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Addressable TV Advertising

Addressable TV Advertising Trends: Why You Should Look into Addressable TV Advertising

User-specific advertising has become the most commonplace in display marketing. More than 62% of the advertisers using addressable TV by believing that it is an essential part of media buying. An advertiser who is planning to increase their ad investment to address the target audience to get success. Over 40% of marketing professionals and addressable […]

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OTT Video Advertising Strategies

OTT Video Advertising Strategies – Why Businesses should consider for Brand Promotion?

OTT Video advertising is an increasingly essential component and Connected Tv, OTT markets have become more valuable in this digital era. Despite the growing importance of OTT content, marketers’ focus shifted to OTT video advertising strategies. OTT advertising is similar to traditional Television ads, but the only difference is content is delivered over streaming media. […]

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Web Series

The Ultimate Guide to Create a Web Series: Get Noticed as a Filmmaker

As video technologies gets smaller and the attention spans become shorter with faster Internet connections. In this world of media streaming, Web-based content will continue to explode. Web Series are driving value and making waves for a whole range of brands. These short and structured videos capture an audience’s attention with addictive quality, ensure that […]

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OTT Challenges

The Content and the Facilitator: Differences Between OTT and OVP

Over The Top (OTT) Video is a relatively new entry into the world but has already begun upsetting the big dogs in the entertainment, education, and distribution industries. Some of the biggest examples of OTT video streaming, including Netflix and Prime, have already made themselves at home in our daily routines. New and more niche […]

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SEO for OTT Platforms

SEO for OTT Platforms: 50 Best Video SEO strategies for your OTT Platform

You may be having great content in the OTT platform, but you must check whether that content reaching the people who are searching for it? OTT platforms may be extremely satisfied with their audio/video library with quality content, but you must optimize your content accessed by the viewers first place in the search result. SEO […]

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Top 50 Global OTT Market and Advertising Predictions And Trends For 2021

OTT refers to the delivery film and TV content through the internet without ant satellite or cable connections. EMarketer survey revealed that more than 56 million had cut the cord on cable in America. Because of rising in on-demand video content, more people converted to OTT delivery services. Here we compiled top 50 OTT Video […]

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