Tourism Video Marketing

Tourism Video Marketing: How to attract More Visitors in 2022

In 2022, tourism will be a billion-dollar industry in the United States. To stay competitive with other countries that are also vying for a share of this market, we must have a strong marketing strategy to attract visitors from all over the world. The following post will discuss how video marketing can help you grow […]

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WhatsApp Business

WhatsApp Business Solutions For Large and Medium Scale Enterprises

The business world is evolving rapidly with technological innovations. WhatsApp has taken the lead in this trend by developing a new way to communicate and collaborate on projects with their Enterprise solution. The app will help businesses make sense of customer service, marketing campaigns, and more without spending time on email or phone calls. It’s […]

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Video Collages

Video Collages: Benefits of using Video Collages in your Marketing

Video collages are a new trend on social media that has caught the attention of many people. They involve taking videos and cutting them up into different pieces to create something entirely new. The video is usually sped up or slowed down and put on top of an audio track, anything from music to someone […]

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Live Video Streaming Encoders

Effect of eSports Live Streaming on Video Ad Revenue

Online video is on the rise, and more people are watching content online than ever before. eSports live streaming has proven to be an important factor in this trend. A new report found that while eSports viewership is up by 44% year-over-year, advertising dollars are equally growing for game publishers (up 28%), with some of […]

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Video Marketing Analytics

Recommendation Engines for OTT Platforms To Personalize Video Streaming

Video streaming has changed the way we watch TV. The traditional cable package with a set number of channels is quickly becoming obsolete. Many people opt for services like Netflix or Hulu that offer an unlimited amount of content at a low monthly price. These new platforms have proven to be popular among consumers because […]

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Video Marketing Analytics

How Big Data and Analytics Can Transform the World of OTT

The world of OTT is changing. With the rise in streaming and cord-cutting, we see new companies like Netflix, Hulu, and Amazon Prime take over as providers. These new companies have introduced a whole new way of watching TV with no commercials and on-demand content. What does Bid Data refer to?  Read and find out […]

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OTT Trends

Churn Management Strategies to Reduce Churn in OTT Video Services

OTT video services are suffering from high churn rates, which is costing the industry billions. This blog post will explore some strategies for reducing churn in OTT video services. The first strategy is to reduce costs by providing an affordable service with quality customer service, which would make it more likely that customers will stay […]

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Ecommerce Video Advertising

Video Personalization: How to Boost Business With Personalized Video Marketing

Video marketing is a great way to boost business, but it can be challenging to know where to start. We’ve compiled some personalization tips for success to help you get started with your video marketing efforts. This blog post will teach you to create an effective personalized video campaign that gets noticed and drives sales. […]

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Virtual Reality Filmmaking

360° Virtual Reality Filmmaking: Techniques & Best Practices

Have you ever wanted to produce a 360° video but don’t know where to start? In this post, we’ll discuss the equipment and techniques that will give you the best results. We’ll also share some of our favorite 360° videos that showcase what’s possible! Virtual reality is no longer a novelty. It’s not just for […]

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Customer Journey Map

What is AI-powered Video Analytics & Intelligence using Computer Vision?

Video analytics has been the bedrock of security for years. It is used to spot anomalies in video footage, identify intruders, or track suspicious activity. The problem with traditional methods of video analytics is that human-generated rules and timelines for events limit them. AI-powered Video Analytics & Intelligence using Computer Vision takes a different approach […]

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Video Performance Analytics

Video Performance Analytics and Quality of Performance (QoS) Monitoring

One of the most important aspects, if not the most important aspect, to any video quality monitoring system is its ability to measure and report on Quality of Performance (QoS). This can be done by generating reports that provide an overview of the performance metrics for a given period or by displaying them in real-time. […]

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OTT Cross-Platform Frameworks: Advantages of Cross-Platform Development in OTT

With the rise of OTT services like Netflix, Hulu, and Amazon Prime Video, it’s no surprise that more people are turning to these cross-platform frameworks for their programming needs. With this article, we’ll go over some of the most popular ones out there. The power of OTT Cross-Platform frameworks is the ability to create a […]

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OTT Business Models

OTT Business Models: How to Make Money with OTT Revenue

The OTT business models are the best way to make money with over-the-top streaming, but they can be challenging to navigate. We’ve made it easier for you by providing a list of the most common ways people earn revenue from their OTT content and how you can use them in your own business model. The […]

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How the Metaverse Will Change the Future of Video Conferencing

The Metaverse is the concept of a shared, immersive virtual space. It’s also what we’re all working to create! Our team at Drift has been hard at work with our partners to make this vision into reality. Imagine logging in and seeing your friends’ avatars, meeting new people from around the world, exploring an environment […]

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OTT Trends

OTT Trends to Watch For Over-The-Top Streaming in 2022

People are no longer content to watch the same old TV shows and movies that they’ve seen dozens of times before, so they’re turning to over-the-top (OTT) streaming services like Netflix and Hulu instead. These services allow viewers to binge-watch their favorite shows without all those commercials in between episodes, and it’s also more accessible […]

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UI/UX Design

How to Create Engagement for OTT Platforms With Better UI/UX Design

A great design should create a seamless and engaging experience for the user. When designing an OTT platform, we think about what we want our viewers to feel when they first open the app and how it will look as they continue to use it. There is no excuse for having a poor UI/UX design […]

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Artificial Intelligence

Artificial Intelligence in Video Marketing: The future of AI in Video Marketing

Are you looking for a way to boost your video marketing? Are you considering artificial intelligence as a potential solution? If so, this blog post will be the perfect place to start. I’ll include some of the most helpful AI features currently available and give an overview of how they can help with video marketing. […]

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Shoppable Video Platforms

Livestream Shopping: How to do a live stream shopping event for your Business

It’s a new year, and you’re ready to start a business. You know how important it is to build your brand on social media, but what about Livestream shopping?   Livestreaming was trending in 2019, with people like Kylie Jenner making millions of dollars off their live stream videos. So why not try it for […]

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Video Super Resolution

Video Super Resolution (VSR): How to use the algorithm to create a better video

Video Super Resolution (VSR) is an algorithm that creates a higher quality video from your original video without the need for editing. The VSR algorithm works by combining the frames of two different resolutions to increase detail and clarity. This article will explain using this powerful tool to create videos with better resolution, better coloration, […]

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Live Streaming on Blockchain

Live Streaming on Blockchain: The benefits of decentralized Live streaming

Live streaming is the future of broadcasting, and it’s time to get on board. Live streaming provides a more authentic experience for viewers as they can see what you’re doing in real-time. Streaming services like YouTube are excellent, but many drawbacks come with them, such as not broadcasting live events or charging people who watch […]

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ADA Compliant Video

ADA Compliant Video: How do you make a Video ADA Compliant

A video is just a few seconds long. It can capture and maintain viewers’ attention in an instant. But what about those with disabilities? Yes, they too are watching videos on the internet! But not all videos are ADA compliant, which means they do not have captions for hearing impaired people or transcripts for those […]

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Deep Neural Networks

YouTube Recommendations: How YouTube uses Deep Neural Networks to recommend videos

YouTube’s recommendations are powered by deep neural networks, which have been trained on human preferences to predict what videos people will like. These Deep Neural Networks work much like the brain in that they can process enormous amounts of data with a single connection and then make predictions based on these connections. The more we […]

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Video Piracy

Amazon Fire TV Advertising: How Amazon is selling ads on Fire TV

Amazon Fire TV advertising is a growing phenomenon. As of October 2018, Amazon has sold more than $2 billion in ads on the video streaming device. If you consider advertising on Amazon Fire TV, this blog post will give you some insights and what you need to know about selling ads on Amazon Fire TVs. […]

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Zoom Webinar

Webinar Recording: How to Record a Webinar for Free on Any Device

The webinar recording is an essential aspect of any live event. It allows those who could not attend the event to see it still and learn from it. The best way to get a good quality video for your online audience, though, is through a professional webinar recording service. I will be discussing in this […]

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Video NFT

Video NFT: What is a Video NFT and how does it work

NFT, or Non-Fungible Tokens, are a new form of digital asset that gives unique value to each blockchain token. These tokens can be traded and transferred between individuals without the need for an intermediary. They provide more secure ownership of in-game items on Ethereum’s CryptoKitties because they cannot be duplicated like traditional ERC20 tokens. NFTs […]

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OTT Monetization

OTT Monetization: Best Revenue Models For OTT Monetization

OTT or Over-The-Top video streaming is the latest in technology that has taken the world by storm. It’s a model that allows cable channels and other content providers to stream their content online without paying for cable TV subscriptions. This can be done through an internet connection on your television, phone, tablet, laptop, or other […]

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YouTube Live Streaming Strategies

Live Video Marketing Guide: YouTube Live Streaming Strategies for Business Growth

YouTube is an incredible platform to build an engaged and loyal audience personally connected to your YouTube Channel. Livestream on YouTube is a fantastic approach to expand your business and grow your audience. Implementing the right YouTube Live Streaming Strategies can help you achieve your business goals. Growing YouTube live stream audience is a time-consuming […]

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