Every business owner and entrepreneur aims to increase their sales and get more people on board with their brand. Whether you’re a small business owner or a CEO of a big company, you know how driving more traffic is important. Raising brand awareness is possible through a good online presence, and video is the type of content you definitely want to go for.
Studies have proven that 54% of consumers want to see more video content from a brand or business they support. In addition, 91% of video marketers consider video an important part of their marketing strategy. So, if you’re still not sure what type of video content to produce and how to use it to increase your sales, we’ve got you covered. Here are the 7 ultimate tips on using video as a powerful marketing tool.
Let’s take a closer look.
Table of Contents
The number one hero of your videos is your product.
Videos are great because they allow the target audience to consume the content immediately, without going through any trouble such as reading, guessing, or thinking about a hidden message.
This is why you should create videos that present your products or services to those targeted. Make videos such as:
- explaining product characteristics
- showing how it’s used
- explaining the type of services you offer
This is a very basic video content type, yet, you can’t get very far without it.
Tutorials & How-To Videos
Another great way to engage your audience and get them to memorize your brand is to offer truly valuable content. Using videos, you have a chance to:
Your audience will appreciate the effort since most of them spend time online looking for something new and exciting to learn.
For example, if you’re selling gym and fitness equipment, you could make videos such as:
- 10 Surefire Ways to Stop Eating Sugar Today
- How to Choose the Best Weights For You?
- Setting Up a Home Gym Space: Tutorial
This type of video will answer your audience’s questions and give them a reason to trust you more. That trust will lead to them becoming customers and driving more sales.
If you want to bring you’re a game to the table, you can join forces with someone your target audience appreciates. Doing interviews with people they’re interested in is another surefire way to drive more sales.
To do a quality interview that will make great results, you’ll need:
- a respected influencer or expert from your niche
- a clear goal of the interview
- asking the right questions
- covering the trending topics
When it comes to interviews, it’s always a good idea to publish the written version along with the video. You can use Trust My Paper in case you need help with writing.
Are there happy customers who’ve already tried out your product or your services? Do they have an interesting story you could share?
If the answer is yes, storytelling through videos is your next assignment.
Storytelling in marketing is about making your brand more human, realistic, and down-to-earth. People want to see how it will affect, improve, or change their lives.
Therefore, use videos to:
- tell inspiring stories
- share other people’s experiences
- show the significance of your products
- emphasize the emotional impact of your brand
Share stories through videos and you’ll leave an emotional trace on those watching. This will further help you win them over and have them trust your brand.
Behind The Scene
Another great way to increase customer trust and drive more sales using video is to do behind the scene videos. These videos will show who you are as a business and give people an insight into your company.
These videos can cover all types of content:
- A Day in Your Offices
- Meet The Team
- Making a Product
- Team Building Videos
- After-Work Events
You’ll be using storytelling to tell the story of the company and the people who are in charge of making it what it is.
This way, your potential customers will feel closer to you and will develop a deeper emotional bond with the brand.
Another great way to produce a day-to-day video that drives more traffic and increase sales is to start a vlog.
Similar to a blog, a vlog covers all kinds of topics that your target audience might be interested in through videos. However, through vlogging, your audience gets to:
- learn more about you or whoever is the front of the vlog
- receive daily updates
- stay in touch at all time
A vlog doesn’t have to cover only deep, important, existential topics. On the contrary, it can share light, entertaining, and fun content such as a day at the office, office pranks, and things like that.
The important thing is that you provide a steady flow of new videos and maintain a strong relationship with your followers.
When you combine the power of video content with the power of social media, the sky is the limit. Social media such as Facebook and Instagram offer Live streaming videos that can significantly improve your relationship with your customers and followers.
To make a great live streaming session, you’ll need:
- a strong Instagram or Facebook presence
- a solid followers base
- a great announcement of the Live Stream
- invitation for everyone to join
- a topic or a goal of the Live Stream
So, gather your followers and check in with them at the agreed time. Then, read their comments, answer their questions, and give them a close-up of what you’re like and who you are.
Videos are a great tool for driving more sales, but only if you know what type of content to produce and share.
Create and test video content of different types and measure how your audience responds to it. Use the tips above to start working on an improved video marketing strategy as soon as possible.