In the past few years, we’ve noticed a dramatic shift in how people consume content. No longer are people tethered to their television sets to catch their favorite shows—now, they can watch whatever and whenever they want on any number of devices. This change has been driven by the rise of over-the-top (OTT) content platforms like Netflix, Hulu, and Amazon Prime Video.
One of the fascinating aspects of this trend is how OTT platforms are beginning to cater to regional audiences. In the past, most OTT content was made with a global audience. However, as these platforms have become more ubiquitous, they’ve also begun to realize the potential of catering to smaller, more specific audiences.
This shift has led to a rise in regional OTT content. Platforms like Eros Now and Hoichoi produce shows and movies for viewers in India and Bangladesh, respectively. Hotstar has amassed a massive following by streaming cricket matches for fans in India.
And if you’re in Brazil, you can check out Globoplay, which offers a wide variety of Brazilian TV shows and movies.
The rise of regional OTT content is benefiting everyone involved. Viewers get content that’s more relevant to their interests, while producers gain access to new markets they might not otherwise have access to. It’s a win-win situation that we’re likely to see more of in the years to come.
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What is Regional OTT Content?
Regional OTT content is any content created for and consumed by people in a specific region. This can be anything from news and current affairs to television shows and movies. The key thing that sets regional OTT content apart from other types of content is that it is tailored specifically for the region that it is being consumed.
Why is Regional OTT Content Popular?
There are a few reasons why regional OTT content has become so popular in recent years:
With the rise of OTTs like Netflix and Amazon Prime, people are now used to watching content worldwide. This led to a demand for more regional content, as people want to see stories and characters that they can relate to.
The growth of social media made it easier for people to discover new and exciting content from all over the world. The rise of OTT platforms has made it easier for content creators to reach global audiences.
The future of regional OTT content
The future of regional OTT content looks bright. People increasingly turn to streaming platforms for entertainment; there will be an increasing demand for restricted content. We can expect to see numerous regional shows and movies produced in the future.
So if you’re looking for something new and exciting to watch, keep an eye out for restricted OTT content!
Why is Regional OTT Content on the rise?
There are several reasons why regional OTT content is on the rise:
- With the proliferation of streaming devices, viewers have more access to content than ever. No longer are they limited to what’s airing on television in their country; they can watch shows worldwide.
- The growth of social media has made it available for people to discover new content. With platforms like Facebook and Twitter, users can easily find and share regional OTT content with their friends and followers.
- The rise of subscription-based streaming services has made it easier for viewers to pay for and access restricted OTT content.
What does this mean for OTT platforms?
The rise of regional OTT content presents several opportunities for OTT platforms:
- It provides an opportunity to reach a global audience. By offering restricted OTT content on your platform, you’ll be able to attract viewers from all over the world.
- It allows you to make a difference from your venue to others. With so many options available, viewers are looking for reasons to choose one platform over another. Offering various regional OTT content can help you stand out from the crowd.
- It allows generating revenue through subscriptions and advertising.
The Rise Of Regional OTT Content
People are beginning to demand content relevant to their interests and needs as the world becomes increasingly connected. This is driven by the rise of over-the-top (OTT) content platforms like Netflix, Hulu, and Amazon Prime Video. These platforms allow people to watch whatever they want, whenever they want, on any number of devices.
One of the fascinating aspects of this trend is how OTT platforms are beginning to cater to regional audiences. In the past, most OTT content was made with a global audience. However, as these platforms have become more ubiquitous, they’ve also realized the potential of catering to smaller audiences within distinct geographical regions.
This shift has led to booming growth in regional OTT content production. Platforms like Eros Now and Hoichoi are producing showing s and movies specifically for viewers in India and Bangladesh, respectfully. Hotstar has amassed a large following by overwhelmingly streaming cricket matches for fans based in India.
And if you reside in Brazil, you can access Globoplay, which offers an array of Brazilian TV shows and an assortment of movies. Consequently, The rise of regional OT T Content provides many benefits for all involved.
Most notably, Viewers gain access to materials that satisfy their particular interests while Producers expand into new untapped markets. All considered, it appears as though this phenomenon is Ongoing and will continue into future years.
Several factors have driven the rise of regional OTT content. First and foremost is the increased competition from international streaming services like Netflix and Amazon Prime Video. These services have made it increasingly difficult for traditional broadcasters to reach audiences on a global scale.
As a result, many broadcasters are now turning to regional OTT content to serve their audience better. By creating content that appeals to specific demographics within their region, these broadcasters can better compete with the likes of Netflix and Amazon Prime Video.
Some examples of restricted OTT content include Globo’s Brazilian telenovelas, which are popular in Latin America, and SonyLiv’s Hindustani series, which are popular in India. These shows have reached their respective audiences thanks to their focus on regional experiences and cultures.
In response to this demand, over-the-top (OTT) streaming platforms have begun producing more restricted content. OTT platforms deliver content directly to viewers via the internet without a cable or satellite subscription. These platforms are viral worldwide, especially in regions where traditional television isn’t as prevalent.
Perhaps the most well-known OTT platform, Netflix, has been at the forefront of this trend. The platform has produced numerous award-winning original series and films worldwide, including in India, Brazil, Japan, and South Korea.
In addition to allowing audiences to see stories from different cultures, this focus on regional content has also been a driving force behind Netflix’s massive global expansion.
Other OTT platforms have followed suit, with many now producing their original regional content. Amazon Prime Video has emerged as a significant player in this space with series like “Breathe” from India and “Made in Heaven” from Japan.
Hulu has also started to produce regional content with its Thailand-set series “The Boonkoons.” And even smaller players like Viu and Iflix are getting in on the action.
Undoubtedly, the rise of regional OTT content is having a significant impact on the entertainment landscape. Not only are audiences getting access to stories that reflect their own experiences, but they’re also being exposed to new cultures and perspectives. This will continue in the coming years as OTT platforms expand their reach into new regions.
There are two broad categories of regional OTT content – local and global.
Local content refers to movies or TV shows produced in a specific language for a target audience in that region only. On the other hand, global content is created keeping in mind a wider audience and can be dubbed or subtitled in different languages.
The demand for both these types of content is on the rise as people are looking for something beyond the usual fare offered by international streaming giants such as Netflix and Amazon Prime Video. Take a look at some of the most popular regional OTT platforms that have been making waves lately:
Hoichoi (India) – Launched in 2017, Hoichoi is a Bengali language platform that offers original web series, movies, music, and documentaries. Its popular titles include dupur thakurpo, charitraheen, lady class president, and Hello! Bengali Tigers.
Iflix (Southeast Asia) – This Malaysian platform was launched in 2015 and offers TV shows and movies worldwide. It has partnerships with leading studios such as Walt Disney Studios, NBCUniversal Television Distribution, 20th Century Fox Television Distribution, Sony Pictures Television, etc.
U+Box (Korea) – U+Box is a Korean language platform launched by SK Telecom in 2017. It offers live channels and on-demand content from various genres such as sports, movies, drama, etc. Some of its popular titles include SKY Castle and Crash Landing on You.
Viu (Hong Kong) – Viu is owned by PCCW Media Limited and was launched in 2015. It offers TV dramas, variety shows, documentaries, and more from Asia Pacific countries such as Hong Kong, China, Mainland Taiwan, Korea, Singapore, Malaysia, India, Indonesia, Thailand, Philippines, etc.
WeTV (China) – WeTV is an English-language video streaming platform that iQiyi launched in 2018. It offers Western TV shows and movies to Chinese audiences interested in foreign cultures but does not have access to them otherwise. Its popular titles include Friends, The Office US, Riverdale, and Grey’s Anatomy.
Youku Tudou (China) – Youku Tudou was founded in 2005 and acquired by Alibaba Group in 2015. It has over 500 million monthly active users and offers a wide range of licensed content from China, Mainland Hong Kong, Taiwan, Korea, Japan, Thailand, etcetera. Popular titles include My Girlfriend is an Alien From Mars, So I Married an Anti-Fan 2, and The Dream Maker 2 To Get Her 2.
One of the most interesting things about this trend is how OTT platforms are now catering to specific regional audiences. This was once the preserve of traditional television broadcasters, which would produce different versions of their programming for other countries.
However, this is no longer necessary with the rise of streaming services. Instead, OTT platforms can have different versions of their content for different regions.
This regional focus has led to a boom in the production of regional OTT content. In 2018, Netflix commissioned over 1,000 hours of regional content from 20 different countries.
This includes original series such as India’s “Sacred Games” and Brazil’s “3%.” Not to be outdone, Amazon Prime Video has also invested heavily in regional content, with original series such as Japan’s “Tokyo Vice” and Mexico’s “Como Sobrevivir a un Relación.”
In recent years, the way people consume media has changed drastically. Due to the Rise Of Regional OT T Content, individuals now have a more comprehensive range of flexible control over what type of entertainment they choose to experience.
While this may imply adverse consequences for television networks proffering traditional linear Scheduling, The total impact is mainly positive. Not only does this give production studios the ability to tap into the new unexplored target demographic, but members general public also receive higher quality Relevant material.
Although It remains to be seen how sustainable This trend will be moving forward, There is little reason to doubt That it Here stays.
Regional OTT platforms are on the rise, with more and more content creators looking to distribute their work directly to consumers. If you’re looking for help in launching your own regional OTT platform, our team at Divitel can assist you with every step.
From feasibility studies and infrastructure design to marketing and user experience, we have the expertise necessary to make your platform a success. Contact us today for more information or to schedule a consultation.