Snapchat Video Marketing Trends for 2022

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Snapchat for Business

Snapchat the most trending social media platforms nowadays. It’s also one of the fastest-growing, with over 200 million daily active users and a user base that spends 30 minutes a day on the app. In 2022, Snapchat will be even more present in our lives as it continues to innovate and grow its features.

The future of marketing on this platform will revolve around video content, which makes sense because users watch 10 billion videos per day! That number should only continue to increase as Snapchat introduces new features like augmented reality filters for live broadcasts or emoji-powered chatbots. In 2022, marketers should have an eye out for these changes to effectively reach their audience while staying ahead of other brands competing for attention.

Snapchat has been around since 2011 and has grown to be one of the most popular social media platforms. Due to its popularity, all marketers need to know Snapchat’s video marketing trends to stay relevant. In this blog post, we will discuss some of the latest trends in Snapchat video marketing.

Snapchat Video Marketing Trends for 2022

  • Snapchat has been a popular way to share videos for years, and as the app continues to grow, so will its video marketing trends
  • In 2022, brands will be able to create interactive videos that viewers can swipe through with their fingers
  • Brands will also be able to make use of augmented reality filters and lenses to put themselves in the shoes of customers
  • As more people become aware of these features and start using them, they’ll see an increase in engagement rates, which is good news for marketers!
  • Brands will use Snapchat to reach a younger demographic
  • Digital influencers on Snapchat will be the new celebrities
  • Companies will offer exclusive deals and coupons exclusively through their Snapchat account
  • Businesses can create custom geofilters for events, such as weddings, birthdays, and concerts
  • Snapchat will be the most used social media among millennials
  • Snapchat will have an average of 1 billion daily active users by 2022
  • Brands are expected to spend $4 billion on Snapchat ads in 2022, which is about three times what they spent in 2017
  • The majority of brands that use Instagram Stories only post once every few days, while brands that use Snapchat Stories post four or more times per day
  • Snapchat will be the #2 social media app in 2022
  • Brands will use Snapchat to promote their products and services
  • Snapchat’s stock price will surpass Twitter by 2020
  • Influencers on Instagram, Facebook, and YouTube will start using more of their time on Snapchat because it is more interactive than other platforms
  • Snapchat will be the go-to social media platform for all brands
  • Brands will use AR to show customers how products work in different settings, like a kitchen or bedroom
  • Brands will advertise on the app by sponsoring geofilters and sponsored lenses
  • Snapchat will be the most dominant platform for video marketing
  • Video views on Facebook and Instagram will decrease by 33% over the next five years
  • The average length of a video view in 2022 will be 10 seconds or less
  • More people in developed countries are going to watch videos on their phones, while more people in developing countries are going to watch videos on their tablets
  • By 2022, 50% of all internet traffic is expected to come from mobile devices
  • The rise of augmented reality filters
  • Snapchat’s use as a marketing tool for businesses and organizations
  • The increase in the number of users, especially teens and millennials
  • Increased revenue from advertisers due to increased user base and advertising options
  • Brands that don’t have a presence on Snapchat are at risk of losing customers to competitors
  • There is an opportunity for brands to use augmented reality features to create immersive content with their products
  • Snapchat will be the most popular social media platform
  • Brands will create more videos than ever before with a focus on creating content that is engaging and interactive
  • There will be less emphasis on influencers as people are tired of seeing them in their feeds
  • The use of augmented reality to make videos more interactive and immersive
  • Video ads for Instagram, Facebook, and other platforms
  • Snapchat will continue to dominate the social media landscape
  • Brands will spend more money on sponsored filters and lenses as a way to be seen by users
  • The use of video within the app will grow, with brands posting longer videos for their followers
  • Users will have access to custom geofilters that can be used at events or in specific locations
  • Snapchat will have a new feature that allows you to post your snaps in a time-lapse format
  • Snapcash will be replaced by Snappy, which is an app that allows users to send money back and forth between their friends
  • Users will be able to purchase products directly through the app with just one tap of the screen
  • Brands will continue to use Snapchat as a marketing tool
  • Influencer marketing will become more popular than ever on the platform
  • Sponsored geo-filters and lenses will be used less frequently because of their high cost
  • Snapchat will be the most popular social media platform in 2022
  • Brands and influencers will use geofilters to promote their products or services
  • Snapchat users will receive “Snapchat only” offers from brands that they can purchase with a single tap
  • Influencers on Snapchat will have more followers than celebrities on other platforms
  • Snapchat will be the most used social media platform
  • Brands will spend less time on Facebook and more time on Snapchat
  • Brands will use augmented reality to create new ways of storytelling with their audiences
  • There will be a rise in influencers who are using Snapchat as their primary form of communication
  • The majority of people’s attention span is decreasing, so brands need to make sure they have short, engaging videos
  • Snapchat will be the most popular social media platform
  • Brands will use augmented reality to create more engaging content
  • Businesses will use chatbots on Snapchat as a way to communicate with customers and give them updates on products
  • Users will have the ability to unlock new filters by watching video ads from brands
  • Snapchat will be the primary way to share videos with friends and family
  • People will post more videos of themselves than they do now because it is easier to make a video of oneself than take a photo or write something
  • More people will use filters on their videos that are not possible in photos- for example, adding animation like stickers or drawings
  • The most popular filter for 2022 may be one that makes your face look like you’re wearing makeup
  • Snapchat’s popularity will continue to rise, and by 2022 it will be the most popular social media app in North America
  • Snapchat videos will become increasingly more professional with a focus on high-quality content
  • Brands will use augmented reality features to create interactive experiences for their followers
  • Snapchat will be the go-to social media app for all brands and businesses
  • Brands that use Snapchat effectively will see a spike in customer engagement and sales
  • The number of active users on Snapchat will surpass Facebook, Instagram, and Twitter combined by 2022
  • Snapcodes will become more mainstream and easier to use
  • The chat feature will include a new, cleaner design
  • Snapchat’s “Discover” section will offer more than just content from publishers and celebrities
  • Stories with longer time limits will be added for users who want to share their day-to-day lives
  • Snapchat will be the most popular social media platform for teens
  • Brands will use augmented reality to engage with their followers, and this technology will become more mainstream
  • Users will be able to make payments through Snapcash or other apps to buy products from stores they see on Snapchat
  • The number of influencers using Snapchat as a marketing tool will skyrocket.

Conclusion:

As the most popular social media platform with a younger demographic, Snapchat is often overlooked by brands. However, recent studies have shown that companies miss out on opportunities to connect with their customers if they don’t take advantage of this relatively new marketing medium.

This article has highlighted some trends for video marketing in 2022 and described how marketers could use them to better reach their target audience through live videos or engaging content series.

If you want help using these techniques successfully, then contact us today! Our team will work closely with you every step of the way to ensure your goals are met while staying true to your brand image. Which trend was you most surprised about?

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