Pinterest is a popular pinning and sharing platform in Social Media. Advertisers choose plenty of options to advertise brands. Many Brands using Pinterest autoplay promoted videos in their business. Pinterest Video Advertising option introduced to bring more views to the markets.
We know that video brings more value rather than blog posts on social media platforms. Pinterest is the fourth largest source of getting traffic after the Google. Pinterest offers images and videos to advertise on the market.
It has moved images to Videos and then now one step forward in addition to auto-play videos ads in-stream, and it is a significant approach from Pinterest. 75% of the content on Pinterest coming from Businesses although it is easy to find any business on the Pinterest.
Videos are the powerful tools for brands, people over 2.7 times more likely they buy products through video ads.
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Tips for pinning the Videos on Pinterest
- Pinterest videos pinning is same like pinning images, as the video plays automatically when we scroll down over them.
- Pin Video From YouTube, Choose your videos from YouTube and pin it to get more traffic and audience to your websites. We can pin videos in two ways from other social media networks.
- Use Pin it browser to pin directly from the video page. When you click on it browser button, it will save video instantly on your Pinterest board with the thumbnail images.
- Drive Traffic from Other Platforms, and We can pin videos directly from the Facebook, Snapchat and other social media platforms. So you can use Call- to -action button to drive traffic from other social media networks.
- When you were advertising your videos on Pinterest, businesses can directly funnel users viewing the experience from the point of conversion.
- Pinterest video ad products do not have any restrictions on dimensions, and it works for multiple sizes.
- It introduced cinematic pions only work for mobile when you scroll down it will show like Gif file formats. The short videos will play scrolling of the page can move skimming back and forth rather than watching entirely.
- Native video ads are the new feature on the Pinterest. Autoplay video ads only play in the mobile ads. There is no doubt to grab the audience’s attention.
- Promoted video ads brought to pre-impression basis, and every impression will lead to more views. Here the audience views raised up, and cost per views goes down.
- If you would like to show your pricing tags on your promoted campaigns and for cooking videos, use Rich pins that have price embedded in your descriptions.
Different Types of Pinterest Advertising Campaigns
Use different types of Pinterest ads for advertising on Pinterest. Pinterest allows different types of video ad options to promote videos.
Promoted Pins Campaigns:
Promoted app pins divert the users to download the app without leaving you to close Pinterest and take you to an app store to download. The Promoted Pins is the excellent way to use for newly launched apps.
Promoted pin campaigns create user engagement when you meet the pin videos, the primary goal of the engagement campaigns user engagements get to know the Brands.
Cinematic Pin Campaigns:
Cinematic pions only work for mobile when you scroll down it will show like Gif file formats.Video content should move when you scroll, and it does not play entirely just move as your movement of Scroll.
Traffic Campaign Or One-Tap Pin Campaigns:
One tap pins allow user directly to the websites when they tap once on the One tap pins. As standard image pins show only the image with description but One Tap pins take you to the site.Traffic campaigns inevitably take viewers to the website that leads to raising the traffic.
Benefits Of Using Pinterest Video Ads in Business
Reach the broader audience with Promoted Pins.
Grow more followers to your Pinterest.
Drive more traffic to your website using traffic Campaigns.
Pinterest video ads convert audience to buy the product to increase the revenue.
It brings referral traffic to the website and draws the new audience.
Pinterest is the beautiful content marketing tool for the content marketers.
The boards on Pinterest will tell client stories rather than explaining an blog posts.
Pinterest has it’s own path while advertising your products. As other social media platforms embed some features from other platforms, but Pinterest has the unique way of Promoting. Follow the above tips and different types of campaigns to promote your brands using Pinterest video advertising.