The way we shop online is changing. Video streaming is becoming a popular way to shop for items, and Live Commerce is at the forefront of this new trend.
By providing a real-time video shopping experience, live commerce allows shoppers to see products in action and get an up-close look at what they’re buying.
This type of shopping is convenient, informative, and fun – it’s no wonder that more and more people are trying it out. If you’re curious about live commerce, read on to learn more about how it’s transforming online shopping.
Thanks to the ubiquity of high-speed internet and powerful mobile devices, a new type of online shopping have emerged, live commerce.
Sometimes called “streaming shopping,” this trend involves shoppers watching video streams of products being sold in real-time and then buying those products directly from the stream.
Live commerce offers several advantages over traditional eCommerce models.
For one, it’s incredibly engaging, offering shoppers a front-row seat to all the action. It also allows for more personalization and interaction between sellers and buyers.
And since it’s still a relatively new phenomenon, there’s a lot of potentials for early adopters to get in on the ground floor and make waves in the industry.
Table of Contents
What do you mean by Live Commerce?
Let’s start with the most common definition of Live Commerce: It refers to business transactions that occur on the Web but are processed through offline channels.
Live Commerce is a new approach to e-commerce that puts the power of conversation and human engagement at the center.
Commerce is the act or practice of buying and selling goods or services. That’s exactly what Live Commerce does! We build websites that make your business more efficient and generate more revenue.
You’re referring to the future of commerce, a hybrid between online and offline shopping. The best example is that people can buy things like groceries from home.
Significance of Live commerce in online shopping
The significance of live commerce in online shopping is that it enables you to communicate with your customers and offer them a great experience.
Live commerce is an online marketing strategy in which a live stream of products is displayed on a website. It typically involves the use of video streaming and bidding in real-time.
With the increasing number of people who shop online, it’s no surprise that e-commerce is one of the fastest-growing industries.
Live commerce is used to make the shopping experience more personalized. Live commerce is a set of technologies that allow customers to interact with sales representatives in real-time through video during the checkout process.
Tips to Live Commerce on YouTube
- Make sure your lighting is good
- Film in a clean environment
- Be yourself and have fun!
- Interact with your viewers
- Upload regularly
- Start by creating a channel specifically for your live commerce content
- Upload a quality video introduction to help viewers get to know you and your brand
- Plan your videos, including what products you’ll be featuring and the order in which you’ll present them
- Make sure your lighting and background are both professional and appealing
- Take care with your audio- make sure it’s clear and easy to understand
- Preview your videos before going live to ensure there are no glitches or problems broadcasting
- Interact with viewers during your broadcasts- answer their questions, make suggestions, etc.
- Thank viewers for tuning in once the broadcast is over
- Start by creating a channel specifically for your live commerce videos
- Upload a few videos as teasers to give potential customers an idea of what to expect from your channel
- Make sure your video quality is good- people will be less likely to watch if the video is grainy or fuzzy
- Keep your broadcasts short and sweet- nobody wants to watch a two-hour-long video
- Interact with your viewers by answering their questions and addressing their comments
- Use tools like polls and quizzes to keep viewers engaged
- Promote your broadcasts on other social media platforms like Twitter and Facebook
- Repurpose content from your broadcasts into blog posts
- Make sure your lighting is good
- Use a tripod or stand to keep your camera still
- Keep your videos short and sweet- around 5 minutes long
- Edit your videos using software like Final Cut Pro or Adobe Premiere
- Upload your videos in HD quality
- Write effective titles and descriptions for your videos
- Share your videos on social media platforms like Twitter, Facebook, and Instagram
Live Stream Shopping Platform
- Amazon Live
- Facebook Live
- YouTube Live Streaming
- Twitter live stream
Strategies to launch a Live Shopping for e-Commerce brands
- Define your goals and target audience
- Research the competition
- Create a budget
- Choose the right platform
- Set up your account and storefront
- Source products and suppliers
- Design your branding and marketing materials
- Define the objective of Live Shopping
- Research the best platforms for Live Shopping
- Plan and design the live shopping experience
- Produce engaging and informative product videos
- Set up a payment gateway and delivery process
- Market the live shopping event to increase traffic and sales
- Analyse results and learn from mistakes
- Define the objectives of your Live Shopping campaign
- Create compelling product content
- Structure attractive deals and offers
- Plan your marketing strategy in advance
- Leverage social media channels for promotion
- Analyse performance post-campaign
How top brands join live commerce rush driven by influencers
The future of commerce is live, connected, and personalized. Influencers are at the forefront of this movement as they uniquely engage with their communities.
A brand’s live commerce is the future of success. It’s interesting to see how brands have included influencers in their marketing strategies.
Influencers are the most effective way for brands to join live commerce and engage in conversations with their audience.
One of the biggest trends in e-commerce is influencer marketing. Influencers are becoming more popular because people trust them, and brands know this.
Top Live Commerce Trends
- Personalized recommendations and product suggestions
- Live video is becoming more and more popular, as it gives customers a more personal connection to the seller
- Voice search is on the rise, so make sure your products are properly optimized for voice search
- Augmented Reality is growing in popularity and can be used to create a more immersive shopping experience
- Chatbots are becoming increasingly sophisticated and can be used to provide customer service and answer questions about products
- Social media platforms are continuing to grow in importance for online retailers, as they provide opportunities for organic traffic and word-of-mouth marketing
- Mobile commerce is still on the rise, so make sure your store is mobile-friendly
- AI-powered chatbots for customer service
- Voice search for product discovery
- 360-degree video for immersive shopping experiences
- Social media commerce for buying and selling products directly on social media platforms
- Gamification of the shopping experience
- More people are buying things through their smartphones
- Social media is still a powerful tool for marketing
- Live video is becoming more and more popular, as it allows customers to feel like they’re getting a personal experience
- More businesses are using live commerce to increase sales and create a closer connection with their customers
- Live video can be used for a variety of purposes, such as product demonstrations, answering customer questions, and giving tours of the business
- It’s important to make sure that your live videos are high quality and provide value to your viewers
- Live videos can help you build trust with your customers and create long-term relationships
- Always be prepared for questions from viewers during your live videos
- Micro-influencers as brand ambassadors
- The growth of voice search and its impact on eCommerce
- Augmented reality and its impact on online shopping
- Mobile commerce and the increasing popularity of apps for shopping
- Social media commerce and the rise of Instagram influencers.
The use of live streaming video is changing the online shopping landscape.
By providing a more personal and interactive experience, retailers can connect with shoppers in a way that builds trust and encourages buying decisions.
If you’re looking to incorporate live streaming into your eCommerce marketing strategy, our team at ReelnReel can help.
We have years of experience helping businesses like yours create successful marketing campaigns that drive sales.
Contact us today for a free consultation on how we can help you start using live commerce to grow your business.