Did you know that by 2024, the video will account for more than 80% of internet traffic? If you’re an enterprise B2B company, it’s more important than ever to start incorporating videos into your marketing strategy. We’ll discuss the latest video trends you should be aware of and how to capitalize on them. So keep reading to learn more!
Looking ahead to 2024, there are a few video trends that enterprise B2B companies should keep in mind. First and foremost, live video will continue to grow in popularity. This means that businessesmust start preparingw to incorporate this medium into their marketing strategies.
Additionally, video content will become even more personalized and targeted towards specific buyers’ needs.
As a result, it will be more important than ever to create relevant and engaging videos. By keeping these trends in mind, enterprises can ensure that their videos are future-proofed and poised for success.
Enterprise B2B Video Trends You Should Know About In 2024
-
- Enterprise B2B video will be more personalized to the viewer
- The use of live streaming will increase, as it’s a way for companies to connect with their customers in real-time
- Video ads are expected to grow by 20% in 2024
- Predictive analytics is expected to play an important role in enterprise B2B video marketing
- Video will account for 80% of all internet traffic by 2024
- 60% of companies are now using video as a customer service tool
- By 2020, it’s estimated that there will be 1 billion people on the internet who have never seen or interacted with any form of media other than video
- The number of hours spent watching YouTube videos has doubled in just two years due to mobile devices and shorter attention spans
- Videos will be shorter
- There will be more video content on social media platforms like Instagram, Facebook, and Snapchat
- Social Media Influencers are going to have a bigger role in the future of marketing campaigns
- The quality of videos is going to continue to improve with better camera equipment and editing software
- Video will be a key component of the customer experience for B2B companies
- Visual content will become more valuable as consumers continue to rely on screens
- Ads and marketing campaigns will use video content to engage with audiences
- Content creators, marketers, and advertisers are all expected to increase their usage of live streaming.
- There will be an increase in video content that is interactive and short-form
- Video production quality will continue to improve, but the length of videos will also decrease
- The use of emojis and GIFs in B2B marketing campaigns will become more common as a way to convey emotions
- Virtual reality (VR) technology will play a part in how companies interact with their customers.
-
- Videos will be shorter and more concise
- Video content will focus on the customer journey, not just product features
- Videos will be used as a form of storytelling to capture emotion and empathy for customers
- Companies with an enterprise B2B video strategy in 2024 will have a competitive advantage over those that don’t.
- Video will be used as a way to communicate with customers
- The use of video in marketing strategies will increase by 30%
- Video content will be optimized for mobile viewing, and the number of people watching videos on their phones is expected to grow from 50% today to 70% in 2024
- People are going to watch more live streaming videos than ever before- it’s estimated that there’ll be an increase from 5% now up to 20% in 2024
- By 2020, over half of all internet traffic will come from videos.
- Video will be the preferred method for customer service
- Customer reviews will become more important than ever before
- Live video streaming services like Facebook Live and YouTube Live will continue to grow in popularity, with increased use cases such as live events, product launches, and Q&A sessions
- The trend of using social media influencers to promote products or services will continue to increase.
- B2B video will be more about the people behind the company
- Video will become a way to understand what’s happening in other parts of the world
- Video will be used for training purposes, not just marketing or sales
- The use of augmented reality and virtual reality will increase.
- The rise of video in the enterprise is expected to grow exponentially
- Video takes up more than 50% of all internet traffic by 2021
- Videos are used for sales, marketing, and customer service purposes
- A new type of content called “Video-as-a-Service” will be introduced.
- Video will be at the center of every B2B customer interaction
- Organizations are using video to connect with customers in new ways, including short-form, long-form, and 360 videos
- The use of artificial intelligence (AI) is on the rise among marketers for automating tasks like lead scoring and finding prospects who are ready to buy
- Marketers are increasingly turning to live streaming to engage audiences around real-time events or breaking news stories.
- Videos will take up more real estate on the internet
- There will be a focus on video production quality and content that is high-quality
- Video marketing campaigns will become even more integrated with other channels, including social media and email marketing
- Social media platforms like Facebook and Instagram will make it easier for people to create videos.
- The use of video will become more common in the workplace
- Video content will be used to educate employees on new policies and procedures
- Companies will start using videos as a way to share their company culture, values, and history with prospective employees
- Videos shared internally for training purposes may eventually be made public through social media channels or other channels where those videos can reach a broader audience.
- Video will be the most common form of communication
- The use of video as a marketing tool is expected to grow by 2020
- Videos will be used for product demonstrations, training, and troubleshooting
- There will be an increased demand for live streaming videos.
- Video content will be more interactive, with viewers able to click on certain parts of the video and get information about the product or service being promoted
- Videos will be shorter in length but more engaging
- The use of augmented reality (AR) for video ads is predicted to overgrow over the next decade.
- The rise of the enterprise video
- Video marketing will be more important than ever
- It’s time to start thinking about how your videos are going to look on mobile devices
- Video content is becoming more interactive and engaging, focusing on storytelling and personality.
- Video will continue to be a significant part of how brands interact with their customers
- Brands will use video as a way to provide customer service and answer questions about products or services
- Video content will become more interactive, immersive, and personalized for the viewer
- There will be an increased focus on using video for education in various healthcare and finance industries.
- Enterprises will make more videos, and they’ll be better
- Video content will become a key part of the customer journey for enterprises
- Videos will have a shorter shelf life they’ll go from being viral to be old news in just a day or two
- The most popular video format will change from traditional TV-style commercials to short ads that can pop up on your phone while you’re scrolling through Instagram.
- Video will be the dominant form of content for B2B marketing
- Companies will invest in video production, starting with a single project and growing to multiple projects over time
- Enterprise companies are investing in video as a way to differentiate their brands from competitors
- Marketers use videos to help customers understand complex products or services.
- Videos will be more extended and more in-depth
- There will be a shift from B2C to B2B video content
- Videos will become more interactive with the viewer
- Emotional storytelling videos will increase in popularity
- The use of celebrities in marketing campaigns for products and services will decrease while influencers take their place.
Conclusion:
The future of the enterprise B2B video marketing world is bright. You still have plenty of time to prepare for these trends in 2024 by partnering with a digital agency specializing in enterprise B2B video marketing consulting.
If you are interested, please get in touch with our team today. We can help you plan your strategy and bring it to life through cutting-edge production techniques to ensure your videos stand out from the pack. What’s on tap for Enterprise B2B Video Marketing Trends over the next few years? Let us know!
1 comment