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Video Advertising
799 posts
How to Get the Best Results from OTT advertising
Owning the airwaves is an integral part of any political campaign. With the rise of streaming services, campaigns…
Strategies for Regional OTT Platforms to Increase Brand Awareness
Over the Top (OTT) platforms are becoming more popular for people to access content. It is especially true for…
Regional OTT Platforms in India: Marketing Essentials, Content, Strategies
Over the last decade, streaming media platforms such as Netflix and Amazon Prime Video have become increasingly popular…
Best Practices for OTT Dynamic Ad Insertion
This paper aims to help content creators and advertising professionals create compelling ad-supported content that can be dynamically…
Creative Best Practices for Programmatic Video
How can you ensure your programmatic video ad stands out in a sea of online video content? By…
Addressable Video Advertising Strategies for Growth
It feels like Addressable Video Advertising has been around forever, and it’s hard to believe it wasn’t until…
OTT Header Bidding: Better Monetization with OTT Header Bidding
OTT header bidding is a way for ad exchanges to offer inventory to buyers before the traditional waterfall…
Creative Advertising and Marketing Strategies for OTT Platforms
OTT platforms are quickly becoming famous for viewers to access the content. With so many people using these…
Digital Video Ad Publishing Trends that Drive Monetisation
As digital video ad spending continues to surge, it’s more important than ever for publishers to understand the…
Video Ad Fraud: Everything You Need to Know
In digital advertising, video is one of the most effective means of engaging potential customers. However, as with…