Many SaaS companies are struggling to grow their user base. The best way to reach new customers is by marketing your product on YouTube, the second largest search engine in the world. Here are some ways you can use YouTube to boost engagement with your audience and increase customer acquisition for your business.
First, create a username that matches your brand or company name.
Second, upload videos of how-to tutorials for using your products or services.
Third, offer free trials of your service with video walkthroughs of how easy they are to use.
Fourth, upload live webinars or talks about trending topics relevant to your industry (SEO).
How do you get people to engage with your SaaS company?
One way is through YouTube marketing. We will tell you how YouTube marketing can help boost user engagement for your business and the various ways it can be used.
Table of Contents
Why is YouTube marketing important?
YouTube marketing is important because it allows other people to see what you’re doing and be interested in your products/services.
YouTube marketing allows you to reach people all over the world. While you can’t do everything on YouTube, it’s a great way to get started with your business.
It’s important because YouTube is a popular platform.
To start a successful YouTube channel, you need to build an audience and create content that people want to watch.
How to use YouTube for your business
You can use YouTube to promote your business. For example, you could create a video with tips on solving problems that customers frequently encounter.
To start using YouTube for business, you’ll want to create a channel. This is where all of your videos will be uploaded and organized.
YouTube Marketing Tactics For Saas Companies
- Upload a video to YouTube about your product or service
- Use keywords in the title and tags to get more views
- Add annotations for links, call-to-actions, and other important information
- Create a custom thumbnail that stands out from the rest of your videos
- Use video titles that are short, descriptive, and unique
- Add links to your website in the description of each video so viewers can learn more about you or subscribe to future content
- Create a YouTube channel about your product
- Make sure you have a good video intro and outro
- Give viewers a behind the scenes look at your company
- Upload videos on how to use your product, what it does, and why people should buy it
- Make your video descriptions stand out with keywords and links to your website or landing page
- Use tags that will help people find you, such as business, marketing, social media, etc.
- Include a link in the description of each video back to your website or landing page for viewers who want more information about what they just watched
- Create playlists of related videos on topics like customer service or social media marketing best practices; this helps viewers get more value from the videos you publish by providing access to them all at once
- Post weekly or monthly videos that address common questions and issues
- Add annotations to your videos to link back to the website, email sign-up form, or other relevant content on your site
- Include links in the video description box so viewers can easily find you on social media sites like Facebook and Twitter
- Use keywords in the title of your video as well as in the description for viewers to find you more easily
- Include a link to your website or landing page at the bottom of each video description
- Promote your YouTube channel on other social media platforms, including Facebook, Twitter, Instagram, Pinterest, etc.
- Use a YouTube channel for customer testimonials
- Create an explainer video about how your product works
- Add annotations to videos with links back to your website or blog posts
- Include links in the video description box for viewers to subscribe and learn more about your business
- Use YouTube ads to promote your content
- Upload videos regularly to your channel, including product reviews and tutorials
- Use social media to promote your videos on Twitter, Facebook, LinkedIn, Instagram, etc.
- Add links to videos in blog posts or other content marketing channels
- Use video influencers to increase the reach of your company’s message
- Have a video that explains what your product does
- Share videos on social media and in email newsletters
- Create an explainer video for new customers to use as a reference point when they’re searching for information about your company
- Include links to all of your videos at the end of every blog post you write
- Add annotations to your videos with links back to relevant portions of your website or other content
Common mistakes that SaaS companies make with their videos and how to avoid them
- Not having a video strategy
- Giving the viewer no reason to care about your product or company
- Talking too fast without giving viewers time to process what you’re saying
- Saying something untrue, such as “our product is better than competitors.”
- Not setting a clear goal for the video
- Lack of focus on the message
- Poor quality video with low production values
- Too many people speaking in front of the camera at once, which is distracting and confusing to viewers
- Using too much jargon or industry-specific language that isn’t understandable to outsiders
- Not understanding your audience and what they want to know
- Focusing on the features instead of how it works for them
- Having a video that is too long or complicated to understand
- Making videos that are not engaging and don’t hold viewer’s attention
- Not having a clear call to action
- Focusing on features instead of benefits
- Being too long or too short
- Not including the company logo in the video
- Using stock footage, which can be expensive and make it look like your company is cheap
- Don’t use a script that is too formal
- Keep your videos short- they should be less than two minutes long
- Use animated graphics instead of live-action footage to make your video more engaging and memorable
- Be careful not to sound like you’re reading from a script, but rather talking with the customer about their needs in an authentic way
- Make it clear what problem you are solving for the customer and how you solve it
- Creating a video that is too long
- Not using the right type of music for the video
- Hiring an amateur to do your videos rather than someone who knows what they are doing
- Using fake testimonials or actors in your videos instead of real customers and employees
- Using generic, bland music in your videos
- Making too many videos about things that aren’t relevant to your business or industry
- Focusing on quantity over quality with how many videos you make and when they’re released
- Creating a video that is not engaging enough
- Not having a video at all
- The video is poorly lit or doesn’t have sound
- There are too many people in the frame, making it hard to focus on any one person’s face
- The background music is distracting from what the speaker is saying
- Don’t use a video as an intro to your product or service
- Use high-quality videos with good lighting, sound, and editing
- Keep the length of your videos under 3 minutes for attention spans
- Make sure there are no errors in grammar or spelling on your website before you publish a video
- Not using a script
- Using an unengaging voice-over or narrator
- Poor sound quality and video quality
- Not making the video about what matters to your customers
- Focusing on features instead of benefits.
Beneficial YouTube Marketing Techniques for SaaS
- Use the YouTube Creator Academy to learn how to make videos
- Upload your video content and optimize it with tags, titles, and descriptions
- Share videos on social media platforms like Facebook, Twitter, LinkedIn, or Instagram
- Respond to comments on your videos by answering questions or asking for feedback
- Upload videos to your channel regularly, with informative content that is relevant to your audience’s interests
- Use SEO keywords in video titles and descriptions for better search engine optimization
- Add annotations to explain what viewers are watching or why they should subscribe
- Use the YouTube app on your phone to record a video of yourself using the product
- Create an explainer video to show how people use the product and why they should buy it
- Upload a video with a customer testimonial talking about their experience with the product
- Share videos from other channels that are relevant to your business
- Create a video blog about the experience of using your product
- Shoot a customer testimonial or success story video
- Share behind-the-scenes footage from company events, interviews with customers, and more
- Post videos that are helpful to your target audience
- Add annotations or links within the video description for more information on products, services, and company details
- Upload videos in different formats- including live streaming, animated gifs with voiceovers, and tutorials
- Create a YouTube channel and upload videos, such as product demos
- Comment on other popular YouTuber’s videos in your niche
- Use Google Adwords to promote your YouTube channel
- Hire an influencer to produce sponsored content for you
- Use YouTube to promote your blog posts
- Upload videos of your product in action so potential customers can see how it works
- Partner with other YouTubers who have an audience that is similar to yours
- Engage with your audience by answering their questions in the comments section of your videos
- Use YouTube to share content that’s not on your website or blog, such as behind-the-scenes footage from company events
- Add video marketing to your email marketing strategies
- Promote freebies for followers who subscribe to your channel
- Make sure your video’s title, description, and tags are relevant to the content of the video
- Use annotations to link viewers from your video to other videos on your channel or website
- Add captions in multiple languages for international audiences
- Include links in the description section of your videos for people who want more information
- Get your YouTube channel verified
- Create a YouTube profile and upload videos of your product in action
- Add relevant tags to the video so that it appears on Google search pages for those terms
- Use annotations to add links to other videos or websites from within your video, as well as call-to-action buttons that encourage viewers to subscribe or purchase products from you
- Add closed captions if possible.
Best Video Marketing Strategy for SaaS Companies
One of the best ways to market your company is through video because people are more likely to share it. However, you have to make sure that you have a strategy in place before making one.
One of the best ways to market your SaaS product is by making videos. You can do this on sites like Wistia, Vimeo, and Youtube.
The best video marketing strategy for SaaS companies is to use videos in their email marketing.
If you are thinking about building a video marketing strategy for your SaaS company, then I recommend that you start by focusing on the value of creating content. If done right, it can help attract new customers and keep old ones engaged.
One of the best marketing strategies for start-ups is video. Over 80% of consumers say they’d rather watch a video about a product or service than read text.
Marketing and boosting user engagement is a difficult task that many SaaS companies face. With the help of YouTube marketing, you can build on your brand’s social media presence by using video content to showcase your product or service engagingly.
If this sounds like something you are interested in exploring further, don’t hesitate to contact us for more information about our consulting services!
We will be happy to work with you to create a customized plan for your company’s needs.