Social Video Analytics Tools

Best Social Video Analytics Tools in 2021 for Marketers

eCommerce Video Facebook Video Instagram Video Video Marketing Video Platforms Video Streaming YouTube

Social Media Marketing and Analytics tools help to understand what you do well, more importantly, to fix the wrong things. Are you ready to level up your video marketing? You will need to invest in the right Social Video Analytics Tools for effective social media marketing. Most social video platforms offer various kinds of performance insights to track how successful your brand or profiles’ performance is on social media. Let us see some best social video analytics tools that can help you to optimize and track success.

Best Social Video Analytics Tools

  • Crowdfire
  • Iconosquare
  • Socialbakers
  • LittleBird
  • Viraltag
  • StoryWorth

Find the best social video analytics tools

  • You need to know where your audience is
  • Track views and conversions in real-time
  • Get a better solution with almost perfect reporting
  • Build a social video strategy that works for you
  • Discover what content works best on each network

There are many tools to track your social media video content, but which one is best?

  • Klipfolio Social Video Analytics tool
  • Clicktale
  • Post Master
  • Vidpresso
  • Sprout Social Vital videos tool

Want to know more about your social video?

  • Use Nielsen for TV world stats
  • Use SocialBakers for stats on Facebook, Instagram, LinkedIn, and Twitter
  • Use SocialFlow for actual audience segments and targeting.
  • Use Sprout Social for metrics across the board – except Facebook video.

If you’re using social video, there are new analytics tools to measure your performance

  • Remove the clutter. Focus on genuine views and carry-over effect
  • Let people know in your video how they can find you later
  • Say what, where, and when about your product or service
  • Fit your message in a 15 second sound bite
  • Share the video consistently from different platforms at different times.

Find out what your followers REALLY want to see

  • Shoot video with multiple shots
  • Shoot multiple angles of the same shot
  • Shoot a lot of closeup shots
  • Move around while shooting
  • Try different formats, like interviews

You need to understand what works on social

  • Understand if people are engaged with your video (heartbeat)
  • Encourage fans to comment on your video
  • Test different types of thumbnail copy
  • The strongest content will convert best
  • Test longer vs. shorter videos

You need to consider 3 factors for social video success

  1. Length of video
  2. 1-2 minutes is ideal for engagement and view time
  3. 2-3 minute videos are mostly watched but rarely shared.

How do video analytics work?

  • Start with the number of shares for organic videos
  • Look at your total reach and organic video impressions
  • Look at average views per video. Work on this metric first
  • Then look at engagement rate (Engagement rate = Views divided by unique followers)

Understanding your social video analytics

  • Engagement per post should be higher than 3%
  • Reach per post should be higher than 5%
  • Deliver a consistent message
  • Mix up your creativity
  • Stick to a schedule!

Do you know how to measure your social video success?

  • Analyze your average engagement per video
  • Analyze your audience engagement
  • Schedule your Instagram posts
  • Engage with using hashtags

These are the number one metrics to measure for social video success

  • Engagement: Calls to Action
  • Impressions
  • Watch Time
  • Shares + Likes  + Comments
  • Retweets + Replies

You don’t know how to measure the effectiveness of your video

  • Watch Analytics vs. Engagement
  • Assign a unique hashtag
  • Share personal stories about each video
  • Use caption analytics and annotations to promote your content

Social Video Analytics Strategies

  • Make sure your analytics are right.
  • Understand what you’re doing on Youtube already
  • Understand how much traffic do your videos bring today
  • Find this X% of traffic from outside Youtube!
  • Setting up the platform
  • Data extraction
  • Creating an algorithm
  • Choosing the right video for your audience
  • Understand video metrics
  • Find your most relevant benchmark
  • Create short-term goals and success metrics.
  • Identify suitable actionable insights
  • Use YouTube Data Studio to analyze the data
  • Ask questions to get specific answers
  • Find what the audience wants
  • Study the data trends over time
  • Set goals and objectives
  • Tag your videos with keywords
  • Use social media platforms
  • Use the right analytics tool
  • Evaluate more than just views
  • Don’t ignore YouTube Analytics
  • Communicate your videos’ successes and failures to the sales team, support teams, and marketing team
  • Know your audience
  • Check engagement time
  • Analyze demographics
  • Start using a branded hashtag
  • Especially, if this is a person-to-person platform
  • Make the videos shorter
  • Why is Video Social Analytics Crucial Today?
  • Make videos fun to watch
  • Add sound to enhance user experience
  • Show key techniques
  • Track your analytics effectively
  • If you have less than 100k subscribers, then YouTube is your best bet
  • For Facebook Videos, post between 2 pm and 4 pm to get more views and shares
  • Use the appropriate hashtags for Twitter videos
  • Tag your profiles and include them in your video’s title
  • Add annotations to Instagram videos
  • Use captions on all your social videos
  • Monitoring and insight are amongst the most undervalued and important factors in digital marketing.
  • Get Started with a Personal Trusted Advisor
  • Calculate Some Key Metrics
  • Continuously Test New Ideas
  • Self-host your videos and images
  • Use social buttons, badges, and widgets
  • Get Your Content Out There On Other Sites
  • Create a content strategy
  • Use your community to gain insights
  • Don’t be afraid to experiment
  • Watch popular videos
  • Seek out relevant hashtags
  • Focus on the outcome of the video
  • A/B test and experiment

Social Video Analytics Tools in 2021

Social Video Analytics Tool: Cincopa

Social Video Analytics Tool: Snapchat Insights

Social Video Analytics Tool: Rival IQ

Social Video Analytics Tool: Socialbakers

Social Video Analytics Tool: Pinterest Analytics

Social Video Analytics Tool: Tailwind

Social Video Analytics Tool: LinkedIn Page Analytics

Social Video Analytics Tool: Vidiq

Social Video Analytics Tool: Tubebuddy

TubeBuddy

Social Video Analytics Tool: Talkwalker

Social Video Analytics Tool: TapInfluence

Social Video Analytics Tool: Youtube Analytics

Social Video Analytics Tool: Falcon.io

Social Video Analytics Tool: NetBase

Social Video Analytics Tool: Sprout Video

Social Video Analytics Tool: Minter.io

Social Video Analytics Tool: Facebook Insights

Social Video Analytics Tool: Vidalytics

vidanalytics

Social Video Analytics Tool: Google Analytics

Social Video Analytics Tool: Wistia

Social Video Analytics Tool: Viralwoot

Social Video Analytics Tool: Brandwatch

Social Video Analytics Tool: Oktopost

Social Video Analytics Tool: Audiense

Social Video Analytics Tool: Social Studi

Social Video Analytics Tool: Followerwonk (Twitter Only)

Social Video Analytics Tool: Tubular

Social Video Analytics Tool: Vimeo Analytics

Social Video Analytics Tool: Viralstat

Social Video Analytics Tool: Ooyala

Social Video Analytics Tool: Media Studio

Social Video Analytics Tool: Delmondo

Social Video Analytics Tool: Hootsuite

hootsuite

Social Video Analytics Tool: AgoraPulse

Social Video Analytics Tool: Brandwatch

Social Video Analytics Tool: Vimeo

Social Video Analytics Tool: Vidyard

Social Video Analytics Tool: Sprout Social

Social Video Analytics Tool: UTM parameters

Social Video Analytics Tool: LikeAlyzer

Social Video Analytics Tool: Keyhole

Social Video Analytics Tool: Mention

Social Video Analytics Tool: Twitter Analytics

Social Video Analytics Tool: BrandMentions

Social Video Analytics Tool: Meltwater

Meltwater

Social Video Analytics Tool: Viralwoot

Social Video Analytics Tool: Vidooly

Social Video Analytics Tool: Hootsuite Impact

Social Video Analytics Tool: ViralStat

Social Video Analytics Tool: Instagram Insights

Conclusion:

As video marketing grows in popularity, Social video has become an essential element for marketers. Brands and marketers need to optimize their marketing strategy; they need to find the right tools for social video monitoring and promotion. As we mentioned above the high-end Social Video Analytics tools give you accurate insights you need to know about. Pick any of the tools from this list start implementing them to track profile performance.

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