Connect with us
YouTube Channel Audit

Social Video

YouTube Influencers 101: What Every Brand Should Know, Why They Matter

Published

on

YouTube Influencers

Let’s be as a consumer and know what happens with YouTube Influencers.

Many of us buy several things online and offline basing on reviews given by our friends rather than a direct purchase when you are going to buy something new in the market. The complete guide of YouTube Influencers given here.

Yes, exactly it is the general consumer behavior towards a new product.

Here comes influencer marketing!!!

Online marketers are targeting the influencers to promote their products and services.

Influencer marketing was gaining great importance in the present marketing practices online. Word of mouth advertising has become the most useful traditional advertising form, which helps you to reach your targeted audience across the web.

Lets us have a more in-depth look towards influencers and influencer marketing on YouTube

YouTube Influencer Marketing – What Brands should know about?

Yes, the majority of brands are failing to reach the right influencer and unable to get the most of the influencer marketing benefits on YouTube.

To prevent this, brands have to follow specific guidelines before entering the influencer marketing on YouTube.

So let us discuss a few things that are very important for your brand.

Research

As a brand marketer, you must go through the list of YouTube influencers and their recent videos to know the following and influence of the Youtuber.

Conveying abilities

You have to know and estimate the conveying abilities of the influencer before you choose for your services.

This helps you to know whether the style of conveying can be effective for your brand presentation or not.

Relevancy

Most of the marketers are forgetting about the relevancy; instead, they are looking for the following and the level of influence.

This may affect your brand promotion. You must choose the influencer who can influence your field and is relevant to the field.

Don’t think YouTube influencers are hired commercial promoters

Yes, many brands are making this biggest mistake in influencer marketing. They simply provide a video script about how to talk and what to present before the audience.

Brands have to know that influencers have their own style, and it is their style and way that is attracting the people across the platform.

So, without that style and regular charm, your brand can’t be promoted up to your mark and targets.

Never pressure them with your custom scripts and promotion material. Choose them based on their flow if and only if you think that influencer can match your purpose.

Don’t stick to dedicated video content

Brands are sticking to the dedicated type of videos, which may bore the audience though their favorite influencer promoted on YouTube platform. So never do that in your influencer marketing strategy.

How to find the right influencer on YouTube platform for your brand?

The Right influencer will leads your product in the right way to reach a targeted audience.

YouTube Influencer Marketing

Earned media is trending across the web, and more than 82 percent of consumers are trusting peer recommendations in the buying process.

When it comes to the YouTube platform, it has several millions of active users across the platform. Companies are planning their own influencer marketing strategy on the YouTube platform to reach new consumers towards their brand or products.

Role of MCN’s in YouTube Influencer Marketing

The multichannel networks are acting as a talent acquisition locations where they get connected with the YouTube influencers and help the brands to go with their campaigns.

Machinima, Fullscreen, etc. are some of the popular Multi-Channel Networks on YouTube platform where brands can find best influencers to their promotion on YouTube platform.

MCN’s are helping the brands and companies with the details of project costs and other fees for influencer services.

It is one of the best approaches that brands can go with these MCN for influencer marketing on theYouTube.

Influencer platforms

There are many other influencer finder platforms where you can fetch top influencers on YouTube platforms too.

Influencer platforms like frame bit, elance, etc. allows the brands to submit their project and get good proposals from influencers on the platform.

Brands can easily get the top channels and influencer details with a clear agreement.

The Direct approach

Brands can also approach the influencers directly on theYouTube platform.

If you find a particular influencer of the specific channel was good for your brand promotion and to your influencer marketing strategy, you can approach through a message by explaining why you like to hire them as your influencer.

What is the next step after the selection of the right Influencer for your Brand?

• Once you chose the YouTube influencer, you have to plan for tracking the performance and the KPI.

• You have to measure the clicks and the conversion rates to generate the links for tracking. You can also request the influencers to utilize the tracking link.

• There are several other tools that help you to measure the efficiency of the influencer campaign and engagement of people with your campaign.

• You can also track the video performance and the other statistical reports on your campaign.

Therefore, Brands will be benefited from YouTube influencer marketing as they can reach unique customers and active brand engagement across the YouTube platform. They can also expect brand loyalty and trust and can gain potential loyal customers through influencer strategies.

How to Become a YouTube Influencer

Do you want to find the better way to enhance the YouTube branding with a YouTube Influencer?

Why don’t you become YouTube a  influencer?

Here are the complete details to become the YouTube influencer.

Pick your Niche Interest

Always pick the niche where you are most passionate about, be the one to rectify the most challenging issues, sketch the competitor’s channel of the same niche and implement the thought that defines the benefits of your niche.

These all will allow you to be one of the best YouTube influencers.

Focus on Quality of the Videos not Quantity

This is the key concept that every YouTube influencer should remember. Most of the audience will be attracted only through the push up of high-quality video content than quantity.

Maintain the video content quality in a short and simple format, make a schedule to create the fine content and use annotations to reach the audience in all aspects.

Start as a YouTube Micro-Influencer by Creating Small Community

Boost the role of YouTube influencer by creating a small community where the channel should have the huge demand with in the community.

Launch the ultimate video campaign to engage the audience in the community that drains continuous traffic for the channel.

Follow the Trends and Create Videos based on Trends

The word trending is always buzzing in social media especially, on YouTube. Hence select the topic that is being the trending topic in public and create videos based on those topics. It can easily catch the concentration of the audience.

Build Huge Subscriber base on your Niche

Crawl all other social media platforms like Facebook, Pinterest, Instagram, and Twitter then build the huge subscribers based on your niche by promoting your YouTube channel videos.

Through this strategy, all relevant audiences might be stuck at your channel.

Start doing Sponsorship, Endorsements, Product Placement for Brands

Cope up with others to do sponsorship, endorsements, products placements for the brands you promote at your channel.

Earning Rewards from YouTube: Silver Play Button, Gold Play Button etc

Build the audience as many as you can then this can lead to collect the awards of a Silver play button, Gold play button etc which enhances your vlogging capability.

These can bring the public image in a short period with no extra promotional strategies.

Start doing Personal Brand Merchandising

Use the logo of your YouTube channel in the background and intro of videos and prefer all other social media sites to explode your brand, make contest by offering T-shirts, hoodies and hats, etc. with the designs of your YouTube channel logo.

All these will let the audience to recognize your YouTube channel immediately at a glance.

Start doing Crowd funding with Fan base

By taking the advantage of fan base release the crowd funding campaigns with ultimate video content that should be created to define the reality behind the crowd funding.

Start doing Influencer Marketing by Joining on Influencer Platforms

Choose the influencer platforms of others where the more number of audience can be found to do the influencer marketing.

The influencer marketing campaign will lead you to make money.

When you have firmly decided to be a successful YouTube influencer, follow all these strategies. The implementation of one activity will gain real-time experience than to stick with the mouth of words.

YouTube Influencers 101: Why They Matter for Brands

In today’s digital world, every business needs to have a presence on sites such as Facebook, Twitter, or YouTube as it makes it easy to reach the customers. There is around sixty percent of businesses that use YouTube for their marketing purpose. It is already proved that visual content is received well by the customers than any other type of content. YouTube content has more shelf life, and it also gives higher returns on investment.

YouTube Influencers

IInfluencers are those who have amassed a great fan following.Tapping their following is an effective way for the brands to reach their targeted customers. It is easy to find millions of YouTube channels in the influencer marketing world. Millions of influencers can be discovered to work with, and finding the right influencer is not easy.

When brands work with the influencers on YouTube, their video content is going to continue to receive new views as well as shares. Influencers can also host live events for boosting the brand.

YouTube Influencers for Brands

YouTube influencers can greatly influence the customers to buy a product. The brand uses these influencers as advocates for their products. The customers feel that the influencers are trustworthy and will make a decision regarding buying a product when the influencer advocate for a particular product.

Brands need their products to sell, but it is unlikely that the customers notice all of their marketing campaigns on YouTube; however, engaging the content is. Finding the right influencer is the ultimate challenge for them. Brands must check the YouTube videos of the influencers to discover if their content has a personality of humor to bring more success. Another parameter to consider is whether the influence is posting content regularly so that the audience sticks around. The product quality of the videos must check.

YouTube Influencers B2B and B2C

The goal of B2B or B2C marketing is to reach their customers with high-quality content. Just posting it on YouTube does not bring the views. YouTube influencers help to distribute the content to the audience. There is more than just connecting with the influencers. We all know that influencer marketing engages the audience and increases brand awareness. For B2B companies, the influencer marketing provider’s returns of investments higher than any other campaign.  B2C marketers need to understand that their customers look for product recommendations from influencers, and these are a part of the buying process.

YouTube Influencer Trends

Influencer marketing for YouTube is going to grow as more and more brands are now opting for it. Influencer screen time is far more popular than traditional television. This can be understood with the viewership metrics, and the time spent by the users is increasing.

• Infect influencer marketing is creating for the brands that are evaluated by the engagement rates, comments, and conversions.

• An Influencer is being used not for brand-boosting and reaching the customers but also emphasizing on engagement.

• YouTube rolled out live streaming, ad-free subscription, YouTube Red and shoppable ads to compete with the likes of Facebook.

•Millennials more trust influencers and more than sixty percent of them said that if they suggest a product, they will consider buying it.

Brands need to work with influencer marketing agencies to strategize, implement and measure their YouTube efforts. The influencer marketing platforms help the brands to reach the influencers. These are also good for influencers to find the top brands. Realize the value of using influencers for your marketing see what they can do for the brand.

You Have My Attention: An Introduction to YouTube Influencer Marketing

In advertising and marketing, a video is an invaluable tool for it generates the recall value that no other media can. Here is An Introduction to YouTube Influencer Marketing.

And that remains true to this day. Only better, with the added advantages of interactive media making the exercise 200% more fruitful! You may not always want to interact with your target consumer directly; you may not even have the means to.

Even so, you can make video work for you. This is where a YouTube influencer comes into the picture.

Who is a YouTube influencer and how can they help you showcase your brand?

Did you know that an estimated 300 hours of video is uploaded per minute on YouTube throughout the world? And 6 billion hours watched per month? Currently, in the U.S, YouTube reaches more than 18-49-year-olds  than any cable or news network.

It is the go-to site for knowledge, entertainment and current affairs.

YouTube influencers are celebrities with a large number of subscribers on YouTube channel.

These are top YouTubers who post anything from movie reviews to travel videos to music and art.

They are also referred to as ‘creators’ in the video marketing business, for they create meaningful videos that present content that is trusted and loyally followed by their subscribers.

Every YouTube influencer posts on a particular niche and collaborating with an influencer during your marketing campaigns might just be the best way to get your message across to your target customer.

A YouTube influencer can help expand brand awareness and help you reach a broad audience. Not only that, the right influencer can help you build brand loyalty among your customers and drive sales.

What does an influencer do for a brand?

That depends. Where are you in your marketing goals, right now? You might be surprised, but YouTube influencer marketing could bring better results for you than traditional advertising does.

Let’s take the example of product placements. A YouTube star’s audience highly engaged with him/her.

The influencers are very different from normal celebrities. They are approachable, they live regular lives, and while they are talented, their videos are usually not full-scale productions.

A lot of conversation goes on amongst their fans and sometimes the YouTuber too is involved. It makes product placement very effective if done through a YouTube influencer.

Unlike a celebrity or a production that is very cautious about what they show, YouTube influencers are more casual, sometimes every careless and messy if you consider vloggers (video bloggers).

So a product placement, while not looking too obvious, makes a statement at the same time as the influencer has approved it or made it part of his/her statement.

The best place to launch a product

Whether you want to take the soft approach or you want to go with the bang, finding yourself an influencer or maybe a few, is guaranteed to capture the attention of the audience.

Imagine a How-to video influencer displaying your product and going over it step by step for his/her viewers to learn what your product is all about. Or an unboxing video which unpacks your product and assembles it for the first time in front of a waiting audience.

Vlogging, it is noted for its opportunities to showcase and launch products as vloggers begin to use them in daily lives.

There are plenty of opportunities for marketing through YouTube influencers, for developing a campaign from inception to sales and evolve the next level strategy. Each influencer is different and, therefore, each audience.

Finding the right influencer could make a brand from the ground up or even create a whole new brand identity for those seeking it.

How to Find YouTube Influencers for Your Influencer Marketing Campaign

Have you decided yourself to target the right customers? Then YouTube influencer marketing is the best one to opt. Finding the most influential influencers on YouTube is the only way to reach your business goal. YouTube is the most seeking video library in the world where we can find more than 1.8 billion users each month.

It is the only social media channel where millions of brands are elevating their brands at billion audiences. Moreover, the audience on YouTube is real-time, engaging users. We can say that it is an advertising tool to generate potential customers. While coming to influencers, they are playing a vital role on YouTube to add bucks through influencer marketing strategy. Mostly the YouTube influencers are becoming celebrities than any other platform.

Who are YouTube Influencers

The creators on YouTube who play a vital role to clutch your brand at their subscribers with highly influential strategy can be defined as influencers. Through them, you can find the people relevant to your brand.

Why do business brands need to work with YouTube Influencers?

Reach

When brands want to showcase their products or services at the relevant and exact audience, then YouTube influencers are the best source to reach. Mostly the videos are pushed to both the subscribers and non-subscribers who search on YouTube.

YouTube audience are highly active compared to Twitter and Instagram. Through YouTube influencers, you can easily find potential customers. Pew Die Pie is the top influencer on YouTube. He uploads the video gaming videos by creating some fun while playing online.

Reliability

YouTube influencers are not brought up through the intention of advertising. They are born through their talent to engage the audience. Hence, they have more chances to get a real-time audience who are most interested in their content.

For example, Ryan is the top influencer on YouTube who reviews the toys while playing simultaneously on his channel Ryan ToysReview. Most brands are driving sales after placing toys on his channel. This is what influencers do on YouTube.

Longevity

When you feature your ads or brand-related videos on influencer channel, they takedown rarely. They might show interest to have more video content on their channel. As the influencers mention the brands in their channel that activity grabs the huge audience attention.

Moreover, for a one-time payment, the brand’s content will be there in the influencer channel for a long time. This is the added benefit for the brands to the hype at the new audience.

Elevate Start-ups

This is often that most of the start-up brands couldn’t find the best sales and even can’t expose their brand at the audience. It is where you need influencers on YouTube to drive sales and brand reputation with affordable budget.

Cost-Effective

The influencers who are having million engaging audiences can command huge payment. In such a case, you can collaborate with micro-influencers who can drive huge sales.

Additionally, it is a cost-effective way to launch. Though they have subscribers in thousands, they are loyal towards the channel. Hence, it is better to reach multiple micro-influencers instead of spending on one.

How to choose Influencers on YouTube?

Regular Postings

All YouTube audience like to watch video content from their favorite celebrities or personalities. If the influencers upload content often or not, they will not gain the audience attention. The YouTube influencers must create fresh, unique, and fun generating content frequently. Choose such type of influencers to hire.

Original Voice

The successful YouTube influencers always buzz on YouTube through their unique style of content creation. Such influencers have more chances to get a real-time audience.

High Production Quality

A video which has unprofessional features like inadequate lighting, noisy audio, and unstable video will drain the audience interest. The influencers shouldn’t be the professional videographers, but they should create a pleasant video.

Brand Relevance

Choose the influencers that are completely relevant to your brand. Like if your products are food or kitchen item, then it’s better to hire cooking channels on YouTube.

YouTube Influencer Marketing Stats

  • YouTube is the second-largest influencer marketing platform to influence 18% of consumers on purchasing.
  • 70% of teens on YouTube are mostly influenced by top YouTubers than celebrities.
  • YouTube influencers are influencing 60% of audiences in their purchases.
  • One study by collective Bias stated that 22.8% of men on YouTube are influenced.
  • They also found that 13.9% of women audience is influenced by YouTube in converting sales.
  • Money Nation revealed that PewDiePie is the most influential channel on YouTube.
  • YouTube influencers acquire 86% of most view rate on beauty videos than compared to 14% by beauty brands
  • 57% of fashion and beauty brands are implementing YouTube influencer marketing strategy.
  • YouTube content creator recommended brand or products are being tried by 63% of the 13-24 age group audience on YouTube.

Social media has become the most seeking platform for the businesses to launch their brand advertising, where it is directing the audience to purchase. Also, influencer marketing on YouTube is driving more sales while comparing to other platforms.

YouTube Influencer Marketing: Power of YouTube Influencers

One of the most challenging tasks for marketers is finding the right influencer at the right time who are resonating about your Brand. Influencer Marketing has become one of the essential components for Brands, especially for the YouTube Marketing strategy. The recent studies have shown that YouTube Influencer Marketing campaigns have high ROI compared to other sources.

Do You Know?

More than 45% of marketing Campaigns increase the efficiency of the YouTube Influencers.

YouTube offers an excellent opportunity to the business’s implementing trick to Brand promotions and also engaging with the audience with the help of influencer marketing.

YouTube has become one of the best approaches to gain and engage with the new audience every day. YouTube almost runs with user-generated content, and it provides an authentic experience to the users.

The users and Subscribers of their favorite channels believe that the content creator can understand like more than a friend. Focusing on what type of content reached more audience? How are the Subscribers waiting for the new updated? Content creators focus on at every point of view.

YouTube Influencer Marketing Best Practices:

Friendly Advertising

YouTube create a favorable environment to create enjoyable advertisements, not only for promoting ideas or goods but also for delivering definite values to the viewers. The viewers might be waiting for the next upcoming videos.

Precise targeting

By considering the YouTube channel analytics, we can create precisely targeted ads and effective campaigns based on the viewer’s point of View.

Cross-Platform

Use the YouTube account to collaboration with the other social media platforms which are helpful for promotion of ad campaigns.

Rich Content

The video is the best way to convey the content in a beautiful and high efficient manner. YouTube videos offer rich content as compared to other content types.

Analysis and Transparency

YouTube has some special tools to analyze the ad campaigns growth and find out the best sources.

Long-Term Relationships

YouTube platform offers long-term future relationships with the viewers and influencers.

High in Reach

YouTube videos have a massive number of followers for YouTube Bloggers. , when you were placing an advertisement on a YouTube platform can reach a high number of Viewers and get more efficient ad campaigns.

Trust

YouTube bloggers have the trusted followers for maintaining the general communication with them. Followers can believe their opinions and sustain peer to peer communication and friendship.

Examples of YouTube Influencer Marketing

Influencer marketing works best for Two types of videos on YouTube they are Unboxing Videos and Product Review Videos. But every single video uploaded on YouTube was for promotion of their Brands or an introducing their industry to the Market.

Unboxing Videos

The main idea of Unboxing Videos is what is inside of the box, and people will undoubtedly follow the instructions that are happening on the Screen. Many people follow the Unboxing videos to know about the product, check that helpful to that particular user and then only reach the brands to Buy.

Product Reviews

Product Review videos some are trustworthy, and some are biased. People first search for the Product review and then only moves to the cart. Some people only write the product reviews and create videos for each product newly launched in the market. Some people just follow the beauty products and trust their videos, move on to conversion.

YouTube Influencer Marketing Tools and Platforms:

Grapevine

Grapevine account can connect the top influencers in the Market. Marketplace for sponsorships can create and join.

Grin

Grin is an influencer marketing software helps to get connect with leading marketing influencers and bloggers for your brands.

SocialBook.io

SocialBook.io is an AI-powered data analytics for any YouTube Influencer and this is the World’s first AI-powered influencer platform.

FameBit

FrameBit is a platform for self-services influencer and Easiest Way to Find, Hire and Collaborate with YouTube Influencers.

Influencer In A Box

Social media and Technology tool for Becoming an influencer on YouTube.

Guidrr

Guidrr app provides Community-created travel guides, find and share the experiences of travel footage through iPhone.

JustGo

JustGo technology to Grow and make Influence on Your Fanbase.

BrandBacker

It provides Intelligence algorithm to track and manage the brands and to find perfect influencer for your brands.

Niche.co

Perfect platform for the creators to activate their social presence and generates millions of revenue to the brands.

TapInfluence

Influencer Marketing platform for content creators and influencer to find beat influencer for their small business.

Revfluence

Revfluenecr provides a communication platform to the marketers to create content and collaborates with each other.

Izea

World’s largest network platform to influencer marketing that offers content services and influencer marketing software.

Influenster

Influencer gives product reviews for new trends in the market. Collects social media analytics to rate in the Influencer marketing.

Octoly

Best mobile app for the influence to communicate with each other and offers brand management software for Businesses.

Traackr

Influencer management software to measure and validate the influencer’s progress and support with the influencer marketing strategies.

YouTube is an excellent place for you to Brand Promotions and the great place to find influencers. Before going to select an influencer for your YouTube to make sure the type of industry and B2B Market or a B2C communication.

YouTube Influencer Marketing Challenges

YouTube is the communication bridge to evaluate the products or services at the bulk of customers especially through video campaign.

What would be the role of creators to dilate the brand name at the audience?

Creators are the only source for the companies to reach the potential customers through YouTube influencer marketing.

In the strategy of influencer marketing, the advertisers should face too many challenges to host the campaign.

They might face too many challenges in the stream of approaching the perfect influencer to blast the brand at the audience.

Just have a look to know what they should overcome.

Influencer Marketing ROI Measurement and Analysis

ROI is the most important factor that enables the creators to find the efficiency of the invested amount on the channel will be defined.

The advertiser who had the thought to establish the influencer marketing should analyze the ROI to launch the particular campaign.

Finding the Right Influencers

Gathering the right influencers who has the higher reputation in spreading the word of a brand by reaching the exact audience which in return will give the more number of impressions for the video will be an essential task to launch the YouTube influencer marketing.

Influencer Database and Discovery

Before initiating the influencer marketing the data base of the influencer should be assembled that includes the history of the blasted campaigns and the testimonials by making a thorough analysis.

This could be the time taking process to frame all the information to cope up with the influencer marketing.

Influencer Social Metrics and Authenticity

It contains set of categories that are necessary to get in touch with the YouTube influencer i.e. compare the delivered content of the influencer to what extent those are relevant to your campaign, social media profiles having genuine followers or not and the quality of the video content they delivered at their channel.

These seem to be somewhat difficult to collect at one visit.

Influencer Communication and Management

Make keen observation on how the influencer is communicating to convince you to participate in influencer marketing and how he is managing everything regarding the launch of successful campaign.

Also, find the way how they are implementing creative ideas to attract the audience.

Payment and Content Guidelines

The tips of budget to establish the influencer campaign is not yet all good in approaching the best creators. Try to plan the budget that is more than expected.

Always be open-minded at the influencer by giving the clear guidelines of what you are expecting from them and how it needs to be.

Conclusion

All these are the somewhat critical points where you need to understand and sketch the strategies that are needed to launch the successful YouTube influencer campaign. When you follow all these tactics, then you will become an expert after some campaigns.

Hi! This is Jag. I’m quite Internet savvy and also a founder of ReelnReel. I love to share resources on Video Marketing and YouTube with our readers. We are involved in Video Marketing, in that, we determine which videos are to the point and can be established and suggest ways to produce them in a manner that is appealing and engaging to the target audience thereby generating a positive impact. This helps our clients comply with the direction given by us in order to engage their online audience. Contact me at +91 8374573956 Email : info @ reelnreel.com

Contact

Tool

 

CONTACT US