YouTube is the most popular video-sharing site of Google. YouTube has the large user base. Jawed Karim created YouTube, Steve Chen and Chad Hurley. It launched the year 2005. Jawed Karim launched the first video, and the name of the first video on YouTube was ‘Me, at the Zoo’. Broadcast yourself was the main goal of YouTube. To view all the video content on YouTube, it takes eighteen hundred years. YouTube is now the largest search engine after Google. Though new video streaming websites frequently launched, the popularity of YouTube is not decreasing. History of YouTube in India is discussed here.
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When is YouTube Started in India
YouTube was launched in India in the year 2008, and its partners in launching were the Zoom channel, UTV and Rajshri Group. Though YouTube launch in the year 2005, it took three years for it to reach India. India is the second largest market for the video sharing platform in the US. India is also in the second place when it comes to active users per month. Indian YouTube user base grew by more than eighty percent, and around 55% of the views were from mobile.
YouTube Strategy for Indian Market Conditions
Internet usage is growing year over year, and one of the reasons for this is the availability of internet in mobile devices. YouTube frequently updates the YouTube app in India to cater to the requirements of the large user base. YouTube offline feature also offered in India. It allows users to watch the videos anytime, anywhere.
YouTube also opened YouTube space in Mumbai, India and is welcoming the video content creators of India. YouTube also sees remarkable growth from India from content creators. The versatility of content, content growth in different languages makes India a special market for YouTube.
Current YouTube Market in India
The usage of smartphones is growing in India at a phenomenal rate. Most people are accessing YouTube on their mobile phones rather than on other traditional devices. The content watched most by people in India on YouTube is the videos of Bollywood, sports events and cooking programs. YouTube also revealed that regional programs also watch by a large number of people. Most people use the smartphones to access YouTube, but these phones are 2G phones (mostly). YouTube is focusing on penetrating in this market and help the people access it more.
There is a growth of more than eighty percent of India YouTube content and the YouTube content viewing. YouTube is focusing on providing a better experience for the people who are watching YouTube content on mobiles.
The growth of YouTube since it was launched in the year 2005 to till now is amazing. It has around 58,000 visitors in 2005 and now hundreds of millions of videos are being watched by visitors in the world.
Here are some interesting facts about YouTube.
• More than 1.300,000,000 people use YouTube
• More than three hundred hours of video content is uploaded by creators on YouTube and this is per minute.
• Though YouTube was launched in the US, the video content on YouTube gets eighty percent its traffic from countries other than the US.
• YouTube videos get more than half of the views from mobiles
• YouTube is available in more than seventy-six languages
• The most popular video on YouTube was ‘Gangnam Style and the most disliked video was Baby by Justin Bieber.
• The first video to get one million views on YouTube was the Touch of Gold which was uploaded in the year 2006 and was about Brazilian Footballer Ronaldinho.