YouTube is the top destination for video marketing and advertising online. The majority of marketers get connected with the YouTube platform for their business promotion. YouTube is a land of opportunities for business advertisers, and one must capture and utilize the opportunity with good strategies and plan for better implementation of such policies. So, let us go through about how powerful is the YouTube platform for your brand advertising.
Table of Contents
- Advertising on YouTube is flexible
- Why should a brand consider YouTube Advertising?
- Ad types on YouTube or Google Display Network that brands must know
- What did Must Brands know About Advertising For Millennial?
- How to optimize your brand ads to the millennial audience?
- YouTube Advertising Targeting
- What Are Different YouTube Paid Targeting Methods?
- Methods of YouTube Advertising
- YouTube Paid Targeting Methods
Advertising on YouTube is flexible
Yes, there is great flexibility in advertising on YouTube. The pay-per-view system and the 30-second video view system is very flexible financially for the advertisers to set their weekly budget. There is also an option for the advertisers like Max cost per view payment, which can allow them to set the maximum amount they like to pay for their advertising. This flexible nature was encouraging their marketers to advertise on YouTube platform.
More than one billion people visit YouTube platform globally every month and more than one-third of internet population were actively using the YouTube platform. So, the platform has a great potential to help advertisers to reach the large population across the platform.
Advertising on YouTube can help the advertisers to target the things in a more accurate way in which the targeting depends on the demographics, interests, locations and many other factors in details along with the best time to publish and reach the audience across the platform. To utilize the whole potential of the precise targeting you need to find the right audience for your brand.
YouTube ads will work as long as you like to run. The advertisers can control the starting and the ending of the ads and video campaigns. The platform offers the advertisers with unlimited duration to continue their campaigning across the platform to reach your potential customers online.
Detailed In-depth Campaigns
It is not possible to determine the audience through the traditional Television advertisements but, when it comes to YouTube, it is an exact and effective form of advertising where you can get every detail in depth. The campaign analytics reports and the other metrics help you to reach your targeted audience in a better way. It helps your brand to get connected with the new customers across the YouTube platform.
Why should a brand consider YouTube Advertising?
The first reason why should consider YouTube for your brand advertising is your brand will get more exposure and best return on investment, the YouTube ads have high power in reaching the audience which must be aligned with a definitive marketing strategy.
YouTube is an iconic platform where most of the brands have become successful and developed their business. It is a destination that powers the branding with the efficient AdWords system. Most of you might be familiar with the Pre-roll commercial ads which seen before video plays; it was just a single face of YouTube as many other ad types are designed for the advertisers and brands to meet the audience.
Ad types on YouTube or Google Display Network that brands must know
There are mainly four different Ad types that brands must know about to plan their advertising. They are in search, in-display, in-stream and GDN ads.
The In-Search ads are just like a Google Search network type which displays in YouTube search. The top two results that shown while searching the YouTube are placed as a sponsored placement which comes under the cost per click model.
The in-Display ads are like a sponsored thumbnail for the videos that is seen on the right-hand side of the videos which is under the cost per click model that is also similar to the in-search ads.
The in-stream ads are pre-roll video ads which were known as commercials that can skip within 5 seconds are more. It is recommended to go with 15 to 30 seconds range for skipping.
The Final one is GDN ads that placed in banner or box ads within the YouTube network that can display on the video. Viewers can close the ads by clicking the close mark button. They can also click on the ad which can direct to the ad specific product related page.
It is very vital to understand the YouTube advertising ecosystem to know which type of ad format can be an exact fit for your brand to meet the right audience across the YouTube platform.
The cost per view on YouTube platform was allowing the advertisers to fetch more impressions that too for affordable and cheapest rates. That means an average CPV started around $0.05, and the view can be counted if and only if the viewer watched some thirty seconds of the video content. It is the biggest bonus for the advertisers as the skipped ads can get them right impressions at no cost.
The viewer’s click on the ads can direct to the concerned product pages which can boost the conversions for the brands.
What did Must Brands know About Advertising For Millennial?
YouTube had reached more millennial comparing to any other television network. Millennial is more interest in the videos, especially about the brands and their products. Basing on the research reports it is revealed that Millennial is preferred YouTube is the best place to learn about the various products and the services that brands are offering.
How to optimize your brand ads to the millennial audience?
• Provide the best content in your video that must have good value. Add little humor and entertainment for the viewers instead of just being made for the promotion and advertising the things in your video.
• Don’t push the ads on viewers. Let them know you are genuine, and they will get benefit from using your services. You must convey your brand message by keeping the message at the center of your content.
• Don’t be irrelevant while conveying the brand message. Stay relevant and convincing to your audience which can help you in the long go.
YouTube Advertising Targeting
Are you in the intention of turning the audience into customers by launching the video ads on YouTube?
Have you ever find the best ways to takeoff the successful video campaign on YouTube?
Here is everything that one should need to be on the track of successful video advertiser.
From which device our advertising campaign is getting continuous engagement is the primary thing to reach the specific audiences. Compose the video ads that exactly match the customer preferences. Make sure to deliver the video ad campaigns that are compactable with the mobile as it is the most usable device.
Insert the ads by preferring the location of the audiences that are local or global area and a particular country. Most of the brands like Starbucks are targeting the customers by tracking the location of the device they use. For example, if you want to launch the video ad that you might probably consider the local preferences as you know well.
Here the video ads will be dispatched by classifying the specific categories like age, language, gender, etc. Through this, the specific ads will push to the intended audiences. Here there might be more chances to gain huge traffic for the launched campaign.
In this category the ads will be displayed by picking the interests, regularly visiting videos, pages and hobbies. With the consideration of all these points, the epic video ad campaign will reach the targeted customers.
The ads will be placed by choosing the specific ad placement. Here the video campaign will be inserted by targeting the relevant topic or area to reach the audience.
Depending on the search results of YouTube, add the keywords which are being searched more frequently and are being on the list of universal search categories. This strategy will drain more than the expected traffic.
This is the most efficient concept at which the video ads will be launched by selecting the particular topic which is being as the viral and frequently chanted topic on YouTube and other social media platforms. This will hook your video ad at the relevant channels and sites and due to this, the audiences of other channels can be magnetized towards your content.
ReTargetting Videos and Channels
By revising the previously watched video content regenerate the video ads of the same category with extension. Then there might be chances of pinching the audiences with the required theme containing the fresh content.
What Are Different YouTube Paid Targeting Methods?
YouTube is a powerful platform that allows the advertisers to target the audience based on various targeting options. Video ads can be run on the YouTube platform through Google display network or YouTube Paid Targeting Methods. The platform has more than one billion active users delivering rich content to more than 70 countries in 60 different languages across the globe.
Many brands from startups to big ones are successful with YouTube advertising options. YouTube paid advertising methods can help the advertisers to describe and get to know what they are precisely targeting. As the YouTube platform contains more than a billion audiences, it is tough for marketers to target the audience on one line. These targeting methods can fetch a better way to target the things in a more precise manner.
You can target the video ads on YouTube platform as well as the display network. You can target the consumers basing on the specific moments that matter the most. There are many varieties of targeting options that are available on YouTube platform.
Methods of YouTube Advertising
• Demographic targeting
• Audience interests
• Ad placements
• Remarketing lists
Let us discuss the things deeper and explore the YouTube Paid Targeting Methods. These targeting methods must be choosing to base on the objective of targeting.
YouTube Paid Targeting Methods
Demographic targeting methods are entirely based on the personal information of your potential audience which includes their age, gender, parental status, the income of audience, etc.
By using the paid demographic targeting ads, advertisers can go basing on the information they collected and basing on their brand strategy.
Affinity audience method mainly targets the audience who has a strong interest in the topics that are relevant to what you are marketing or advertising on YouTube. It helps in improving brand awareness and other considerations about the video advertisements to reach the people.
Custom Affinity Audience
This targeting method mainly targets the audience who are tailored to your brand or company or the service you are offering. You can target the audience who are relevant and very much interested in your products and services. This targeting option is a perfect fit if you have a strong presence and want to expand your targeting to fetch more audience towards your brand.
The most relevant targeting methods among all other methods and Advertisers can select the audience based on audience interests. In this advertising method, advertisers can target the customers who are showing interest in a similar service, products you are offering.
Basing on the past interactions with your audience, you can re-market your services to your potential customers. If you have already linked up with the ad words account, lists will be created automatically.
Along with these targeting methods, you can target the content, especially with the methods like placements, topics, and keywords. These three are well known for all advertisers and marketers today in digital marketing.
The placements allow you to target the unique channels, apps, websites, etc. advertisers can target the high blog traffic. The placements help you to run the ad in all the locations that are eligible for placing your ad on YouTube platform that means on channels, videos and across the display network in YouTube platform.
Advertisers can target the video ads with various topics across the YouTube platform. By targeting the audience with certain topics, you can reach the different range of videos, websites, channels, etc.
Keyword targeting plays a vital role in staying out from the millions of video ads and videos. Basing on the format you have chosen for your video ads, and you can insert the right keywords that are more searchable by the audience relevant to the topic you choose to advertise. This can target the things in a more precise way.
When you follow all these strategies before launching the video ad campaign on YouTube then it will in the hit list that can explore your brand name at a glance.
YouTube is the best place where you can advertise your brand at an affordable cost and can reach billions of people and finally the best leads to your business.