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What Is VR Advertising? – Guide to Virtual Reality in Advertising

vr-ad

VR or virtual reality is a technology that is gaining popularity due to its ability to engage viewers. The users of VR can feel that they are in the exact location. VR headsets are also being offered by companies such as Google, Samsung, and Sony, making it easier for users to enjoy the new technology. VR is becoming essential for the advertisers also. VR allows consumers to interact with branded content. Brands can deliver their tailored message to their target audience.

VR Advertising

VR takes the users into a new virtual world. Brands now have a unique opportunity to elevate their brands and improve their marketing efforts. Since the wow factor is extremely high and so the virtual advertising can make a huge impact on the users. When brands are associated with the VR experience, the general public will not forget the brand easily. VR holds the user’s undivided attention and provides them a personal experience.

Virtual reality is the experience of using head-mounted display. The special VR headsets cover the full vision of the user and immerse them in the computer-generated virtual 3D world. As the head of the user is moved, the movements are tracked, and the display is updated.

VR Ad Prototypes

VR ad prototypes provide a template for publishers to monetize initial experiments in a virtual reality storytelling. Google recently launched prototypes of how virtual reality ads look online.

Virtual Reality Ads on Mobile Devices

Virtual reality is an immersive technology and provides a three-dimensional entertainment for the users. Mobile users find virtual reality advertising compelling. The engagement of users who watch the VR ad on their mobiles is more. It is much more than the engagement the ad formats trigger on the desktop. The length of engagement time of VR on mobiles is almost three times higher.

Virtual reality advertising allows the marketers to reset the digital advertising. VR advertisements on mobile are more immersive and have an impact. These can generate strong emotions in users and change the behavior of the customers.

Virtual reality can be mobile and wired systems with their advantages and disadvantages. Basic and advanced mobile VR systems are present. Basic mobile VR is Google Cardboard

360° Video Ads

The emergence of 360-degree ads is making the situation more complex and immersive. They allow users to have a complete view of the clip by moving mobile devices. More than thirty percent of the brands are incorporating 360-degree videos into their marketing campaigns. 360-degree ads improve the social media reach, and the earning potential of the ads is also maximized.

This is the right time for the brand marketers to reach the potential customers with immersive and engaging 360-degree videos. VR advertising is passing the probation, and its crucial role is just beginning. When the content becomes more innovative, then technology becomes more advanced. It is going to become cheaper, more accessible to consumers. 360-degree videos allow previewing a business or services of a brand and help the customers to make a final decision.

VR advertisements are popular with the tech industry, car industry, and real, estate and so on. Brands are considering VR as a crucial part of their marketing campaign success. Virtual reality is going to be one of the main ways the brands are going to reach and communicate with the people.

VR advertising is particularly promising in in-app advertising. Huge click-through rates proved the success of this VR in-app success. Brands should, however, realize to get the success that VR advertising is to provide experience to the consumers first and advertising comes only later.

Image Source: Maxpixel

The Ultimate List of 360 and VR Cameras for 360 Videos

The 360-degree videos are created by using multiple cameras that record a scene from various angles. The footage processed with stitching software. YouTube, Facebook, etc. support the 360-degree video content. and also by many websites and companies.

Some of the 360-degree cameras available in the market are extremely expensive, and there are also inexpensive cameras.

Insta360 Nano:

Insta360 Nano, the 3K camera in the world allows shooting and living stream 360 content from iPhone. This camera is also compatible with other Apple devices such as iPhone 6, 6 Plus, and 6S Plus. The content can be SNS shared immediately. Other features are standalone use, 360-degrees live streaming. The camera weighs 70 grams and is portable. The main specifications of the camera are like this. The resolution is 3040 x 1520, and the field of view is 360 x 360 degrees, 30 frames per second, and two lenses. The camera supports 64GB micro SD storage. The battery of the camera lets user record approximately for seventy minutes.

Ricoh Thetas:

This is one of the best 360-degree cameras available in the market. Users can capture the 360-degree space with a single shot. Important features of this camera are the F20 lens, which is newly developed, HD lives streaming, and live view. Important resolutions are 1920 x 1080, 30 frames per second, two lenses, and it also comes with 8 GB internal storage. The camera comes with a price tag of $350.

360cam:

360cam can help create 360-degrees and VR content. It comes equipped with stitching technology, and there is no need to post-process the content. Other features are waterproof capabilities, interchangeable adaptors, and this camera is compatible with various VR headsets. The camera has three microphones and three lenses for capturing quality audio and video. It comes with built-in GPS and WiFi capabilities. Other specifications are 2048 x 1024 pixels for videos and 4096 x 2048 pixels for photos. It comes with 128 GB microSD storage, and the battery gives one-hour battery life. The camera comes with a price of $499.

360fly 4K:

This camera comes with a price of $500 and captures the footage with 2880 x 2880 pixel resolution. It sports single fisheye lens and there is no need of stitching software. It features 64 GB built-in storage and other specifications include the gyroscope, accelerometer, GPS antenna, Bluetooth and WiFi connectivity.

Kodak PIXPRO SP360 4K:

This comes with a price tag of $499 and features 235-degree lens, 30 frames per second etc.





There are two types of 360-degree cameras. One of the types comes with a single lens and other with a dual-lens. To work with quality footage captured with a single-lens camera is better, and Some cameras such as LG 360 cam and Samsung Gera 360 need to connect to smartphones. Some cameras need to desktop software suite or mobile apps.

Other major camera makers are GoPro Odyssey, Nokia Ozo, Samsung Gear VR, Nikon KeyMission 360, Bublcam, etc. Virtual reality is here to stay. Cameras with VR and 360 content latest hardware are frequently released. Compared to expensive branded cameras, GoPro Odyssey is decent, not so expensive 360-degree cameras available in the market. and new releases are also expected from the likes of LG and Samsung.

The 360-degree video is effectively used for marketing purposes. These videos help engage the consumers, and the rate of conversion is three times more with these videos than the traditional video content. The view rate also increases. 360-degree video can be incorporated into the marketing campaign in different ways.

How to Create Spatial Audio in 360-degree and VR Videos

Do you want to find something better to reach the audience than regular videos like Spatial Audio in 360-degree?

Everyone was tired of watching monotonous videos.

Then create the videos of 360-degree or VR with Spatial Audio.

360 Degree Spatial Audio

The 360-degree videos or virtual reality videos are the most seeking videos in the present era. To have real time experience of being in that 360-degree video content, the 360-degree spatial audio is the stream.

The involvement of it can be used to have the listening experience through all direction as they are coming from the real persons or things.

The viewers of 360-degree video will be immersed in the real world of being in that situation.

How to Record Spatial Audio?

The Zoom h3n Handy recorder can be used to record the spatial audio for 360-degree videos. With the update of firmware version 2.00, the ambisonic microphone in Zoom h3n helps to capture the spatial audio in a horizontal position, which is more flexible on the platform of Jump. Before activating all these Zooms, h3n should have the enable mode of Spatial audio.

  • See that Zoom h3n should have SD card.
  • The stand by monitoring mode should be activated by holding the Home key.
  • Now the main menu must be opened.
  • From that go to REC Settings through REC.
  • Choose the Spatial Audio through the REC Settings.
  • Now activate ‘ON’.

Ambisonic Audio

The technique that has been used to listen the audio from the top and bottom of the 360-degree video viewer to listen the audio is named as Ambisonic Audio.

Ambisonic audio will be resulted by depending on the recording position.

The B-format microphone with four elements can be used to record the sound at the current position of the listener and that will be played through a set of loudspeakers.

The placing positions of loudspeakers and number the will able the Ambisonic to generate the sound from all directions.

Spatial Audio in 360-degree Spatializer

There are so many plugins are available that supports the 360-degree audio spatializer.

When the audio from the actual source to surroundings of the space has been transmitted then the way will be stabilized by the audio spatializers.

The audio from the source to the both the ears of the listener will be balanced by using Audio Spatializer plugin.

Some of the audio spatializer plugins are Unity, Oculus and Microsoft HRTF etc.

Spatial Audio Software

This software can monitor the sounds by mixing the multiple sounds and produces the high-quality sounds that are exactly matched with the 360-degree or VR videos.

List of spatial audio software tools are ‘Blue Ripple sound, Reaper, Dolby Atmos for VR, Sound Particles, Harper, Iffmpeg, VVAudio, Ambi Head, Gaudio, Flux and Audioborn, etc. These all have unique features to deliver the ultimate audio for the 360-degree or VR videos.

Spatial Audio on YouTube

YouTube has come into the world of producing VR videos and 360-degree videos. It has been added the spicy sauce like Spatial Audio concept to it dispatch the great flavor while watching YouTube videos.

The desktop users of using Chrome, Opera, Firefox and Edge will get the spatial audio through headsets including Android YouTube mobile app users.

The stereo sound will be experienced by the Safari desktop users and iPhone and IPad users.

It has listed the video upload specifications to produce the spatial audio. YouTube has the feature of previewing the spatial audio in VR video after uploading.

Facebook 360-degree Spatial Audio

The audience of Facebook can have the Spatial Audio experience along with the 360-degree or VR videos with the help of headsets.

Note that this can be experienced only on supporting devices.

While listening to the spatial audio on Facebook different device platforms might have slight variation.

But the use of spatial audio in Facebook News Feed 360-degree videos will create real time fun of being in that video.

Facebook 360 Spatial Workstation

The software tool that has been provided by the Facebook to feed the spatial audio in 360-degree or VR videos that being placed at newsfeed of the audience is termed as Facebook 360 Spatial Workstation.

The different spatial audio formats that are compactable with varied devices will be generated by using it.

The plug in it can be used to have the spatial audio on mobile platforms like iPhone and Android.

Conclusion

After having a look at this article, you might get an idea about the importance of Spatial Audio in 360-degree or VR videos. If you are making VR videos with no Spatial Audio in 360-degree then immediately immerse them. Then you can find the difference between watching regular VR videos and spatial audio VR videos.



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