The content marketing has opened up huge marketing opportunities in the form of online promotion of products/services by the marketers. This platform is also used to build the goodwill of the company. The added advantage of content marketing is that there are a lot more platforms offering an opportunity to promote the products/services through video as well.
Compared to just audio, the video has several advantages that include more and positive impression in the minds of the viewer about the product being viewed by him. Videos can get 41% high click-through rate than just plain text. This amply indicates that video is having the edge over plain text.
As explained above, there are many platforms offering promotion of video content by the marketers. Given the attractive marketplace that this platform is offering, many marketers are queuing to get their pie of share from this platform. As a result, there are more, and number of videos (on almost all subjects) are available.
Under these circumstances, the marketer has to ensure that this video is unique and is able to get better response. There are steps to ensure the best video output clubbed with strategies to ensure better response. All these strategies are open to all other marketers as well, the marketer is required to follow certain special strategies, and one of the strategies is ‘SiteMap’.
What is a sitemap? The sitemap is just an index in the form of a text file containing the information about the video like the title, content, duration, the targeted audience, etc. This information (in the form of Site Map) is to be submitted to Google so that it can divert better traffic to the site. This is going to add to the success of the strategy of the marketer. Setting up a new sitemap is very easy. The market needs to create new word documents and save it as an XML file & upload it to his server. Sitemaps.org outlined certain requirements to do sitemap.
Self Hosted Website Video Sitemaps
Self-hosting means uploading the video to the site of the marketer by himself, using the built-in file uploader (as available in Word Press). As the marketer has the freedom to create his own content, he is at liberty to host his content as well. The process is very simple and involves the following steps:
• Create new post.
• Choose the ‘Video’ post format.
• Write a bit about the video.
• Upload video to the media library.
Though it seems that simple, there are certain limitations due to which self-hosting is discouraged. Some of the flaws could include server bandwidth, file size limits & storage space on the server, uploading/downloading speed of the video, etc.
Video Sitemaps for Word Press:
Word Press is offering a facility for the marketer to create a sitemap for his video and it is a very easy process as well. He can use the relevant plug-in (my video sitemap) to generate XML sitemap. After installing the plug-in, just click the ‘generate’ button and an XML sitemap file is automatically created and it is instantaneous.
YouTube Embed Video Sitemaps
Sitemap is offering benefits like:
• It makes Google aware about content.
• There is a range of details through the schema.
• Additional presence on video.google.com search is possible.
As such many of the sites (including YouTube) want the videos to contain site map.
As site map is offering many benefits for the SEO operations, and it is also easy to create and use sitemap marketers need to use this wonderful technique to ensure maximum success for his videos.