Video on demand is related to the interactive technology, which allows the subscribers to access the different programs in real-time. The users can download the plans and can view them later. It interconnects the data delivery network to the user end set-top box.
Table of Contents
- Introduction to Video on Demand
- Video on Demand Platforms and Services
- iTunes Platform
- Google Play
- Hulu platform
- Video on Demand Global Market Statistics
- What is Multi-Platform VOD Monetization?
- Guide to VOD Dynamic Ad Insertion (DAI)
- VOD Dynamic Ad Insertion (DAI)
- VOD Dynamic Ad Insertion Technology Platforms
- VOD Dynamic Ad Insertion (DAI) Trends
- VOD Dynamic Ad Insertion – Next Big Thing
- VOD Time-Shifted Viewing – The Next Big Thing
- Global Video On Demand (VOD) Market Statistics [Study]
- Video on Demand (VOD) Market worth $61.40 Billion by 2021
- Write about Global Market Projections in coming Years
- Europe VOD Market
- United States VOD Market 2021
- Indian VOD Market
- Australia VOD Market
- Major players in VOD Market
- Indian VOD Market Statistics [Report]
Introduction to Video on Demand
Video On Demand is an interactive multimedia system which also works like a cable TV in which the customers can do a selection of movie from a large database of videos. The technologies which underlies are new that lacks standardization.
Video on Demand Platforms and Services
There are several VOD services that are available today in different key areas. There are several important components for the VOD services like video server which provides access to the programs and supports various formats and functionalities.
Itunes is the most well-known TVOD platform for downloads. It is the largest platform that sells movies across the world with thousands of different titles. It has more than 800 million. Users can buy or rent the movies from the iTunes store, which can be utilized on any Apple device along with PC and Mac devices. The platform is sharing its profits with filmmakers who made them earn around 70 percent of all VOD rentals.
Google play is an official TVOD digital content portal where users can purchase and rent movies through their smart devices. the platform has more than one billion active users every month.
Hulu Platform is another best-curated VOD platform that offers the users to utilize TV shows related catalog, which can be easily accessible by smart devices. It is a standard Ad support service with limited content. Hulu Plus also offers both limited contents with ads and without commercial ads for its users. The users can also share the content across the social media platforms from their VOD platform. It is transferring its profit share 50 percent to the filmmakers.
Netflix is well known streaming service provider which offers a large library with diversified content for the users or subscribers on the platform. The content on Netflix is accessible on a computer, mobile and other television connected devices also. Netflix had started its services since 2007 and at present serving more than190 countries across the globe.
Video on Demand Global Market Statistics
According to the recent survey reports, the Global statistical data reveal that more than 90 percent of people had stuck with their television, and an average time of 2.5 hours is spending on television watching daily. Digital TV services own more than 65 percent of American households in the year 2015. The audience had chosen more than 1799 TV stations.
The video-on-demand market included the pay per view and the other video downloads, including the streaming media services. The Global VOD market had reached about US$16 Billion in the year 2016. Pay per view had shown great change towards growth. According to the present statistics, we can estimate that the video market can get an annual growth of around 9.2% by 2021. The survey revealed that the majority of VOD users are under age 34.
What is Multi-Platform VOD Monetization?
The development of on interest administrations has unprecedentedly affected the television industry in the course of the most recent couple of years, with organizations scrambling to locate the right plans of action and specialized techniques for staying aware of changing consumer seeing propensities.
Presently, with the business moving towards TV all around, it is basic that supporters and content suppliers see how they can coordinate their VOD procedure crosswise over both OTT and set-top box positions into a multi-stage VOD administration that can be successfully monetized. Everything about Multi-Platform VOD Monetization can be found here.
The industry is yet to frame a consensus on the ideal monetization methodologies for VOD. The race is on to decide how the most recent element promotion insertion and addressable advertising advances can be ideally connected to make advertising-driven VOD monetization models.
In the interim, different administrators still, trust that subscription models are the route forward.
Additionally, VOD suppliers need to first recognize consumer practices for various demographics, topographical regions, gadgets, stages, and sorts of content and see how to quantify best and incorporate information on their gatherings of people.
At long last, the specialized parts of supplying VOD administrations need to stay aware of these monetization techniques – with everything from document transcoding, capacity, metadata, and client interface waiting to be improved to guarantee a client experience that drives viewers to VOD offerings.
The difficulties in monetizing VOD stages. Permit supporters, authority VOD suppliers, and content proprietors to analyze techniques for making powerful advertising deals methodologies and plans of action while bringing an end to down VOD consumer propensities to monetize VOD stages and conquer the specialized difficulties in upgrading client interfaces, metadata, document stockpiling, and transcoding.
Guide to VOD Dynamic Ad Insertion (DAI)
There is a lot of change in the way consumers are consuming content. More and more audience is now embracing time-shifting viewing experience. It led to declining in live television consumption. Video on Demand or VOD is a component of the shift viewing experience. VOD Dynamic Ad insertion allows viewers to watch their favorite programs at their leisure. And there is no need to have any other hardware than the set-top box. VOD platforms became another option for video consumption with the content quantity of content accessibility increased.
VOD Dynamic Ad Insertion (DAI)
Video on Demand platform is not only for consumers but also is popular for television networks and advertisers as it can be measured and monetised. New advertising opportunities created and one of them is Dynamic Ad Insertion. The cable providers can insert the Dynamic ads in the VOD content. The length of these ads can vary from fifteen to sixty seconds. According to studies, the thirty-second advertisements are more popular on this platform. There can be different formats of these ads, and these are pre-roll, mid-roll and post-roll.
Dynamic ad insertion for VOD efficiently handles the workflow and saves cost. It fully supports a VAST standard. Dynamic ad insertion was once a costly procedure and was also challenging, and it often resulted in poor viewing experience.
Viewers watch VOD on large screen television that increases their engagement. The advertisers get an opportunity to invest in high-quality programming, and the consumers watch these ads in VOD.
VOD Dynamic Ad Insertion Technology Platforms
Adobe Primetime provides client side and server side dynamic ad insertion for VOD content. The platform helps you to provide better viewing experience to the users and this help increase the engagement and more revenue.
Comcast Wholesale helps the advertisers in making dynamic ad insertion a reality. They use the latest technologies to support DAI and help in creating considerable revenue.
Brightcove is another platform helps in stitching the ads in the content and delivers the VOD as continuous stream. Ad blockers are thus prevented and the viewer experience is improved.
VOD Dynamic Ad Insertion (DAI) Trends
Dynamic Ad Insertion on Video on Demand advertisers can better target the effectiveness of their campaign. VOD is a good investment for marketers, and more and more marketers are trying VOD, and those who already tried are coming back with big goals and budgets. Different categories of marketers are now adopting VOD dynamic ad insertion, and these include studios, auto, telecommunications, and retail.
Dynamic Video Insertion is the latest trend in the industry. Advertisers and the agencies are now talking about how this can change and revolutionize television. In this technology, ads delivered to target audience based on their data and other insights.
We know television is still popular, and businesses of any size can get benefit from placing their advertisements on television. How is Dynamic Ad Insertion going to benefit the brands? Dynamic Ad Insertion reduces wastes for advertisers. They can target a specific audience, and the campaigns can get more value for the money they spend.
Canoe ventures are one of the technology providers for dynamic ad insertion, and these provide their services for various cable networks and major broadcast. Their VOD DAI platform is expanded across 130 DMAs. One of the advantages of VOD ads is that they are not skippable.
Video on Demand Dynamic Ad Insertion is here to stay and gives a great opportunity for the ad agencies, marketers, and the cable operators. Inserting these ads in VOD gives more value for the marketers and cable operators.
VOD Dynamic Ad Insertion – Next Big Thing
Dynamic ad insertion (DAI) on video-on-demand (VOD) is a growing opportunity for cable operators, programmers, ad agencies and advertisers because it expands advanced advertising opportunities into non-linear viewing. Comcast alone averages 350 million VOD views a month, and freer on-demand programming of popular network shows is becoming available. VOD Dynamic Ad Insertion allows ads to be inserted dynamically into VOD content to create more value for advertisers, content owners and cable operators.
The ads, which can be 15, 30 or 60 seconds, can be inserted into the VOD asset in pre-roll, mid-roll and post-roll formats. VOD DAI enables relevant, up-to-date ads, while also providing analytics and measurement tools that gauge the effectiveness of the ads for all of the parties involved in a campaign.
The business of monetising On-demand video is linked to the three-letter acronym that is “DAI” for Dynamic Advertising Insertion.
Strategically, VOD Dynamic Ad Insertion is a way to do two things:
- Refresh advertisements that had been “baked-in” to a video title, before it stored on an on-demand server, and
- create new campaigns on the fly. Further, DAI ads can be short (:10) or long (:30+); addressable or not. In that sense, DAI creates perpetual value for stored VOD titles, especially when compared to the “instant expiration” of linear as a promising new revenue stream.
Technologically and tactically, a stable vendor and equipment base exists for the insertion, campaign management, and measurement features needed in a crowded, multi-industry standards environment.
The viewing habits of consumers have changed from time to time with technology and latest happenings. The live TV consumption was shifted to the time-shifted viewing. VOD allows the users to watch various shows and movies on one platform without any additional software requirements. VOD has gained great popularity by creating the new advertising opportunities for the companies. The Dynamic Ad Insertion technology opened the doors of advertising opportunities which allow the cable providers to target the advertisements out of VOD content.
- VOD Dynamic Ad Insertion created huge opportunities for various parties, which can gain good value for advertising. According to the recent reports, it revealed that the consumers of VOD are watching commercials at an average of 30 minutes on VOD comparing to the linear TV. So, advertisers are reaping good benefits with VOD DAI.
- The Ads can be varied from 15 sec to 60 seconds in length. The thirty-second ads are viral across the VOD platforms.
- The Dynamic ad insertion was created new opportunities for the cable TV providers for targeting the ads.
- VOD ad insertion is using the major broadcast, and the cable networks and the VOD DAI platforms were integrated across the 130 DMA and increase its ad insertions.
- The major advantage of VOD is ads are unskippable by the viewers, and the functionality determined by the individual network programming providers.
- DAI/VOD is now offering the agencies and advertisers with the best option to target the consumers utilizing the video ads in the programming environment.
- DAI incorporation allows the advertisers to find more opportunities to recapture the live TV viewing as well as it helped in increasing the key demographic reach with time-shift viewing.
- Therefore VOD and time-shifting view have created a great opportunity for the adverts to reach the targeting consumers and grabbed the best impression from consumers as well as the advertisers.
Operationally, engaged cable companies like what they see so far, but as with so many things, some are farther ahead than others. Content providers also like the promise of DAI, but urgently need for it to extend beyond cable VOD assets to other platforms they use for on-demand like for serving video over IP to PCs, tablets, and phones.
VOD Time-Shifted Viewing – The Next Big Thing
Video on demand is one of the forms of time-shifting viewing. Time-shifting enables the viewers to watch VOD by fast-forwarding it, rewinding it, or pausing it whenever they want. This is like watching a recorded program using DVR or VCR.
The video viewing habits for the consumers changed since past few years and now and the platforms available are being used by them to watch the videos. This is primarily because people are not watching videos on televisions along. There is a lot of different devices available.
Video on demand set up boxes were available for a couple of years in most of the households. The video-on-demand accessibility is allowing the viewers to watch the programs at their convenient time leisurely. Only older content was available for time-shifting earlier b, t now the networks are trying to provide recent content also. Video on Demand has become very easily accessible and user-friendly.
Video on Demand time-shifting viewing is going to be more popular, especially with the young audience in the future. We can expect development or more hardware tools to offer the VOD feature on televisions and other devices. Time-shifting viewing increases the consumption of content and pay per click is likely to be increased. The audience may also be offered ad-free content in special packages. Video-on-demand services are likely to be offered for different devices for content consumption and multi-screen utilization is likely to be increased.
Video on-demand services are more popular and more consumed by the younger individuals on their mobile phones than on televisions. A well-designed video on demand can offer a better experience to the audience and make it easy for them to see the video whenever, wherever and on any device they want.
Global Video On Demand (VOD) Market Statistics [Study]
With the arrival of the VOD concept, the traditional cables have been suffering to get back the previous position. But this is somewhat difficult when the VOD services are high on the market. As the advanced devices, including TVs, personal computers, and mobiles are the seeking components in the present era, the craze of VOD is rising rapidly from year to year. Here are the complete details of Global growth of video-on-demand services.
The global VoD market business sector was esteemed at US$ 45.03 Bn in 2014 and is relied upon to grow at a CAGR of 8.3% amid the estimated period (2016–2026). The shift in the inclination of viewers from TV’s direct timetable to survey content according to their benefit and expanding infiltration of rapid Internet system in rising countries are elements impelling business sector development right now.
The worldwide VoD service market is a sector characterized on the premise of substance sort into movement and others. The liveliness fragment was esteemed at US$ 7.38 Bn in 2014 and expected to enroll a CAGR of 9.7% amid the conjecture period. In the blink of an eye, the “others” (barring movement content) fragment overwhelms the worldwide VoD market. Be that as it may with the developing prevalence of top of the line movement projects. for example, Harry the Bunny, Numbers far and wide, Rainbow Horse, Blue’s Room, and Curious George (All from the U.S.) on VoD stages. the other portion is required to lose a huge piece of the market in the estimated period.
Video on Demand (VOD) Market worth $61.40 Billion by 2021
The report “Video on Demand (VOD)” Market by Solution (Pay TV, OTT, IPTV) by Delivery (TVOD, SVOD, NVOD) by Application (Entertainment, Education and Training Video Kiosk, E-business, Digital Libraries), and by Geography. Global Forecast and Analysis to 2021″, characterizes and sections the VOD market into different sub-portions with an inside and out investigation and determining of incomes. The report additionally recognizes the elements driving this business sector, various restrictions and opportunities affecting it alongside the innovation guide and appropriation patterns and trends.
Write about Global Market Projections in coming Years
This report covers the present situation and the development prospects of the Global Video on Demand market for the period 2016-2021. The report orders the business sector into two portions by dispersion stages: OTT/Streaming Services and TV Subscription Services. Ascertain the business sector measure. The report considers the income created from these fragments as they were. Their present business sector size and also the estimate given the income created by each of them additionally exhibited in the report. For TV membership benefits, the report considers DTH and Cable TV as mediums through which VOD service picked.
The Global Video on Demand Market 2016-2019, has been readied in light of an inside and out business sector analysis with inputs from industry specialists. The report covers the Americas, and the EMEA and APAC areas; it additionally covers the business sector scene and its development prospects in the coming years. The release additionally incorporates a discourse of the critical sellers working in this business market.
Europe VOD Market
The VOD business in Europe is one of a kind, owing to the different distinctive markets inside it, which isolates it from its present status in the United States on numerous levels. Likewise, Europe’s TV seeing propensities are a great deal less severe than those of our American partners (around eight hours a day by and large), as per details from OECD, which outlined review propensities in 2011.
In the concentrate, most Europeans viewed four hours of TV a day, while Swedes just observed about two hours every day.
Computerized TV Research brings up that the UK will remain the fortress for online video and on interest income. The quantity of Netflix clients in the nation has reliably ascended by Communications Market. which is all a player in the more extensive picture; it takes note of that twice the same number of grown-ups in the UK subscribe to a streaming service for video concerning music.
The Digital TV Research report does, however, take note of that, while the UK will remain the “dominant region,” its offer of provincial income will decay to 20% in 2021 (already 30% in 2010.
United States VOD Market 2021
The United States was additionally the world’s biggest satellite market for VOD in 2021, contributing more than X% to the number of worldwide satellite supporters. DirecTV on Demand and Dish Network are the main satellite suppliers in the nation.
The developing market for satellites in India incorporate the US organizations already specified; the nation’s most important names in VOD are Dish TV, Tata Sky, Airtel, Sun direct, and Reliance. With India’s satellite market anticipated that would twofold in the next years, VOD will be a key focused differentiator among DTH suppliers because their costs and offerings are comparative.
Player.pl gained 1.58 percentage points of reach, while Netflix recorded an increase of 1.58 percentage points. (statista.com)
In 2021, the VOD platform that achieved the most significant increase in reach in Poland was hbogo.pl – 2.58 percentage points more than in the previous year. (statista.com)
As of 2021, there are 182 million OTT subscription video service users in the U.S. (zype.com)
71% of internet users also use OTT services (VBA) (zype.com)
Global OTT revenues predicted to reach $129 billion by 2023
OTT ad spend predicted to grow by 31% or $5 billion by 2021 ( AdExchanger )
When it comes to gender, women slightly watch programs more by using connected devices (70% vs. 62%) and VOD (66% vs. 64%) than men ( Nielsen )
Indian VOD Market
A blasting cell phones market. Falling information costs. The one set of 4G availability. Content worked for the smallest screen. The online video space in India may, at present, be at a beginning stage, yet it has every one of the elements of space that guarantees to loaded with activity in the following five years. Indeed, even in these early days, some patterns are getting to be clear. Worldwide and in India particularly, versatile matters. YouTube, as of recently, unveiled that half of its utilization is versatile. In a market, for example, India, which is fundamentally a solitary TV family unit, mobiles give an individual substance seeing the background. Video on interest (VOD) stages in India see portable utilization in an overabundance of 70%.
Australia VOD Market
The VOD market in Australia encompasses a variety of business models, content offerings, and modes of access. The market continues to evolve. The more long-form video is now available, and in line with international trends, film and television content that premieres on other platforms such as cinema or broadcast television. is being released through VOD sooner Two-thirds of 16–24-year-olds watch television content online..and also “Australian viewers are increasingly using YouTube to access movies and television programming.
Major players in VOD Market
Major players in the VoD service market, including Netflix, Apple Inc., Comcast Corporation, Amazon Video (VoD), YouTube, LLC, Vudu, Inc., Hulu, Dish Network, Home Box Office Inc. and Sky UK Limited. Leading animation content creators in the market are The Walt Disney Company and the Fox Entertainment Group.
Indian VOD Market Statistics [Report]
In line with global trends, the Indian consumer is increasingly consuming the content on digital platforms. This pattern observed for all types of content, including news (text), music (audio), or video. India added 43 million internet users (20.5% growth) from October 2013 to September 2014, and total internet users crossed 254 million 6 in September 2014. Out of these, 235 million 6 users accessed the internet through mobile devices. The growth in internet users was seen both in rural and urban parts of India. Internet users in rural India expected to reach 500 million by June 2021, while 216 million internet users are supposed to be in Urban India by then. With improved networks, better access to the internet, multimedia service-capable mobile devices, and application development ecosystem, more and more media consumption would happen on digital platforms. India has around 300,000 app developers and is already the second most significant Android developer community in the world after the US.
On an average, an internet-connected user in India spends 14% of his or her time and 17% of his or her monthly spending on entertainment. Combined spend by an internet user on Mobile and Entertainment increased by 45%(app.) in two years from 2014 to 2019. Out of the total time spent on digital media by youths, about 21% of the time spent on audio and video entertainment. Spending per month by users on digital media, especially television, is expected to grow by 2.5 times by 2021. A similar trend planned for the time spent on consuming digital media services.
Content providers (content aggregators, labels, and content right holders) and the technology platform providers that enable the digital delivery of the content form the essential parts of the ecosystem for the services like music and video streaming. Distribution channels for on-demand content service have dominated by app stores and telecom players that provide broader reach through their WAP sites to their customer base in the past. However, new OTT players are now coming up with innovative models to increase their distribution reach towards targeted audience through e-commerce, retail, OEMs partnerships, etc.
VOD is the only platform that has the facility to watch the videos at our convenience without considering the broadcasting situation. The given points are the facts about VOD that no one knows before.
Video marketing is trending globally. Some streaming services are providing Video on Demand services. This collection is the most trending and has collected through the real-time experience of one’s channel. If you are intended to launch the YouTube channel, then choose one of them that gives the viral popularity of your YouTube channel through videos. Video marketing can give better results in very little time that it is possible for no start-ups. The above is an Ultimate guide for VOD services statistics globally.
Most of the present TV broadcasters are using this VOD trend as recording option in the remote. If anyone missed that video, then they can watch later on when they have time to watch.
The above is the ultimate guide for Video On Demand. how to use VOD services and Video on demand statistics all over the world.