Video marketing plays a crucial role in the present online businesses success. Marketers are experimenting new strategies with the present trends in the digital marketing to enhance the video marketing and targeting the audience across the web towards the business. Video Marketing 101 is nothing but what the marketers need to know about marketing strategies.
The majority of companies are failed to reach the audience with the video just because of lacking good efforts in production. Marketers need to know the existing digital space and how consumers are reacting to the strategy.
Here are some important things that marketers need to know before, after and during the video marketing strategic plan and best practices.
Table of Contents
- Get ready with the answers
- Testimonial videos
- General Testimonials
- Spot testimonials
- Testimonial case studies
- Personalized videos
- Try Instagram along with Youtube
- Highlight the special events
- Video contests
- Ways to do Video Marketing beyond YouTube
- #Go short with twitter to go Big!!!
- #the Facebook Mania!!!
- #Try Vimeo!!! Try Quality approach!!!
- #Destination of Video Sharing – The Dailymotion
- #Go Easy with Vzaar!!!
- #Go Sprout Video
Get ready with the answers
Always brainstorm some extensive and basic questions about your video marketing flow. The first thing you need to know is your objective, targets, and audience.
Understand your audience interests in your business objective and what type of content they are expecting from your niche and what kind of content they are interested in.’
You need to target these things while preparing your video marketing strategy for your business. Your video must be clear, attractive and must convey the brand message in a precise manner that the audience must not get bored with your content.
Many proven marketing strategies help marketers to strengthen their video marketing strategy and enhance their company growth. Here are some few video marketing strategies you can go with.
Video testimonials about your existing service and product offerings can be the most powerful way of approaching the things. Consumers always value the experience of other customers towards your product.
Today the marketing funnel was completely changed, and people are looking forward to knowing the others experience before buying the product. They are researching on a particular product or service before buying. So these users related testimonials always work well and help you to build a loyal following and loyal customer base.
The reactions which capture on the spot will bring you more customers towards your brand or business. Just request your clients when they visit your company and ask them to share their thought about your product and experience about it. Don’t expect the elaborative answers from customers; just ask them why they love and trust your product. You can also request the quick testimonial videos on social media platforms.
Testimonial case studies
These type of testimonial videos mainly targets an in-depth case study by focusing on the impact of your products and services basing on the company as the major one. However, it needs good efforts from the production side. However, they can be able to generate good production leads.
Personalization always works very well when comes to video marketing for your business online. So personalise your brand message to your customers to boost the conversion rate. So, start posting the video posts on your blog and see how the audience is responding to your content. Notice whether your video can provide the value what customers are expecting.
Try Instagram along with Youtube
Instagram videos have greater engagement levels along with the YouTube. So, try posting your product related videos on Instagram and boost your engagement.
Highlight the special events
Make a good number of videos about your recent special events in your company. Let your audience know how well you are providing your services to your customers.
Video contest is another great way to reach the customers online. So, go with some user generated content which adds significant value to your video marketing efforts.
Follow the above Video Marketing 101: best practices in your video marketing strategy and kick start your project.
Ways to do Video Marketing beyond YouTube
As a video marketer, you may always think something different in order to approach the right audience.
Today the world was turned majorly towards YouTube platform when comes to the term “video”. You might not think beyond YouTube if you are already got successful on YouTube platform.
Think 360 degrees and weigh the things now. As you already got successful on YouTube platform why not have a try beyond YouTube platform to expand your reach.
Yes!!! Go beyond YouTube to go beyond marketing.
Come!!! Let’s explore the video marketing across different platforms other than YouTube.
Every platform is unique at least in some features comparatively. Make use of those features to expand your reach.
#Go short with twitter to go Big!!!
Can your brand create a great buzz in just 140 seconds??
Are you ready to generate good vibes in the audience with this style??
If you are, then you can go Big!!!
The Twitter platform is perfect for brands to deliver the brand’s face to the audience. With 140 seconds span brands cannot cover all their features or services.
Previously, it is one of the challenging tasks for video creators and marketers to convey the things in just 30 sec or in six seconds.
The Twitter platform had already dumped the Vine platform this year.
The 140 seconds video on Twitter is the new way to the reach the audience.
Twitter is always noisy and busy with tweets updated every second.
The regular posts do better on Twitter. Make consistent post release and market your videos in a different way.
The short and sweet video clips are the great asset on Twitter. In this busy life, people rarely spend time in watching promotional and marketing videos.
So, why not grab a chance on Twitter as it took exactly below 140 seconds to reach a viewer. Start using twitter and go Big!!!!
#the Facebook Mania!!!
If you like to get more viewers…
Facebook is the right one for your need!!!
Facebook is a wonderful platform especially for video marketers.
The autoplay video features reach the viewers and raise their interest in them to view the video.
The native video advertising can grab the major audience towards your brand.
Best social platform for marketing which allows long form video content up to 120 minutes.
So, be prepared to plan a right strategy if you are looking forward to long form video strategy.
#Try Vimeo!!! Try Quality approach!!!
Yes, Vimeo has exactly symbolized the quality video content.
It is the first platform that allowed quality video pieces. When you look vimeo, it seems as if you are on YouTube platform but, it is differentiated in many ways.
Vimeo is completely a commercial ad-free platform with the best loyal audience.
The platform allows the marketers and brands to post high-quality video content. They can also attach their own brand logo on a video screen.
Don’t just step back by imaging that you are just throwing your video on another platform. Vimeo is always special as one can reach a loyal audience which is more valuable for video marketers and brands than anything.
#Destination of Video Sharing – The Dailymotion
Reach 19 countries and millions of unique users…
Auction your videos…
Make a handy sharing to your blog..
Place all your videos up to 80 and place them all in a widget…
All these things can be possible with “DAILYMOTION”
Dailymotion allows the users to leverage the content in the best shareable ways.
The platform was not limited to user submitted content. You can go beyond YouTube exactly at Dailymotion
#Go Easy with Vzaar!!!
An easy upload!!
That is what Vzaar meant for…
Best platform to get good control on video hosting. You can manage your entire content in a smart way. Even the content categorization is also very easy and comfortable at Vzaar platform.
You can also go with easy monetization and easy performance tracking as it is integrated with the Google analytics.
But, make sure you don’t take it easy to Go Easy with Vzaar!!!
#Go Sprout Video
One of the best if you are looking for your business marketing.
You can add call to actions
Create curate playlists and simply monitor the user interaction.
The user interaction monitoring is the best part where marketers can fetch good ranking with analytics.
Finally, go beyond YouTube and have a try and enjoy the marketing by reaping great benefits. Hope this is helpful to you.