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100 Video Advertising Glossary – Terms For Video Advertiser

Video Advertising Glossary

Video advertising is a growing market in both mobile and digital industry. It may be difficult for some to keep track of all the terms related to the industry. Here is a list of Video Advertising Glossary terms that are often used and needs to be understood.

100 Video Advertising Glossary Terms

1. A/B Testing and this is also called the split testing.

2. Active user is the one who opens the apps in specific time frame

3. An ad exchange is the technology platforms where the advertisers can bid on the inventory.

4. The ad network is the organization that brings ad inventory together.

5. Ad server tracks interaction between the ads and the users.

6. Advertising ID is the unique Google Play Id for advertisers.

7. API is application program interface

8. ARPU is the Average Revenue per User

9. ARPU-DAU is Average Revenue Per Daily Active User

10. APRU-MAT is Average Revenue per Monthly Active User

11. ARPPU is Average Revenue Per Paying User

12. ASO is App Store Optimization

13. Banner ad is the one which does not interfere with the content

14. Blacklist is the list of excluded existing users from a campaign

15. Bot farm is downloading application in large number with fake mobile accounts

16. Burst campaign is spending budget for a short period time to boost visibility

17. Campaign optimization is allocating budget towards better-performing ads.

18. Click is a consumer clicking a video ad to watch it.

19. Copy is the written material in advertising

20. CPA is Cost Per action

21. PPA is Pay per Action

22. CPC is cost per click

23. PPC is pay per click

24. CPI is cost per install

25. CPM is cost per thousand

26. CTR is click through rate

27. DAU is daily active user

28. Deep Link is a way to link to a specific page

29. DMP is Data Management Platform

30. DNT is Do not Track

31. DSP is Demand Side Platform

32. RTB is Real Time Bidding

33. eCPM is Effective cost per thousand

34. Frequency Capping is restricting showing a particular ad to a specific visitor

35. Funnel is the path for the user from watching the ad to completing the target action

36. IDFA is ID for Advertisers

37. Impression is the time when ad is shown to consumer

38. Advertising Inventory is the number of ads available with a publisher

39. GAID is Google Advertising ID

40. K Factor is measuring the virility of the app

41. KPI is key performance indicators

42. MAU is monthly active user

43. Mobile analytics is how the user interacts with the video ad

44. Mobile Attribution Tracking is the tracing of the new user source

45. Programmatic is automated bidding on ad inventory

46. Publisher is the one who distributes the ad

47. Reach is the number of people to whom the ad is shown

48. Re-engagement is communicating and making the disengaged user engage with the ad

49. Retargeting is serving up ads to lapsed users

50. Rich media are ad units that use non-static creative

51. ROI is return on investment 

52. RTB is real time bidding

53. SDK is software development kit

54. SSP is supply side platform

55. UDID is Unique Device ID

56. Whitelist is related to mobile video advertising

57. Ad space is space on web page for advertisers

58. Advertising is describing a product or service to draw attention

59. Affiliate marketing is a marketing practice to reach new customers. It is one of the terms of Video Advertising glossary.

60. B2B is business to business

61. B2C is business to consumer

62. Bounce rate is the percentage the visitor’s ounce away to another site

63. Browser is the software program to access web pages

64. Cache is storing of document accessed by computer memory

65. The campaign is the process of planning, buying and creating ads.

66. Click rate is percentage of impressions that end with click through

67. Click stream is the navigation of visitor from site to site

68. Console is one of the pop-up window types

69. Contextual advertising is also called the content targeted advertising

70. Conversion is a web visitor becoming a paying customer

71. Cookies help in storing information of a user computer

72. Copy writing is process of writing text for ad

73. Copywriter is the one that creates concepts and words for ads

74. Cost per day is paying for ads on daily basis

75. CPU is cost per inequality

76. CPL is cost per lead

77. CPM is cost per thousand

78. CPT is cost per transaction

79. CPTM is cost per targeted thousand impressions

80. CRM is customer relationship management 

81. Demographics is info of people to ads based on age, sex, income etc

82. Direct marketing is sending video ad directly to customers

83. Direct response is recipients responding to the sender

84. DNS is domain name server

85. End date is advertising campaign ending date

86. Geotargeting is showing ads based on location of the user

87. GIF is graphical file extension

88. Hit is requested by web server for a video ad

89. HTML is Hyper text markup language

90. Hyperlink is the code that directs video ad visitors to any webpage

91. Keyword is the word or phrase entered into search engine

92. Landing page is the page the video ad visitors can be directed to

93. Lead is the person interested in an offer showed in video ad

94. Lead product is the product sold at loss to get new customers

95. Monetization is generating money

96. SEO is search engine optimization. It is the most powerful terms of Video Advertising glossary.

97. Targeted refers to people to whom the video ads are targeted

98. Testimonial is the statement of a satisfied customer

99. Traffic is number of people who watched the video ad

100. Visit is also the request of visitors for video ads

Knowing the video advertising terms is a great help for the publishers and marketers especially those who are newly entering the industry. These above 100 Video Advertising Glossary points will help you in your business.

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