Video Ad Networks landscape is growing at amazing speed. New publishers and brands are entering the landscape and are introducing their business model which is successful. Ad networks allow the advertisers to buy digital ads from the publisher sites and apps.
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What are Video Ad Networks
Video Ads are a popular concept and those with their own video inventory can find some advertiser to sell the ads directly. Some publishers, however, turn to video ad network to handle the sales of monetizable ad inventory.
To choose the best video ad network, the publisher should check the success and popularity rate of the networks. The video networks should offer geo-targeting, behaviour, contextual targeting and so on to benefit the video Ad goals. The video ad networks should also help to deliver the ads to various devices. Choose the best video ad network by going through the existing list of clients. Make sure that there are brands similar to yours and ensure that the ad network is right for the business.
A video ad network should not only display ads on multiple devices but also should offer various display formats. Common video ad format available is pre-roll ad whose length is between ten and fifteen seconds. There should be a choice to check which ad formats suit for the campaigns. The ad network should also offer tools for measuring analytics and measurement of ad campaigns and see whether the ads are performing as per the expectations.
Here are few popular video ad networks for publishers – Hulu, Vrightroll, YuMe, YouTube, Live Rail, Specific Media, AOL, Spot, Auditude, Videology, Xchange, etc.
Mobile Video Ad Networks
Mobile Video Ad Networks has become crucial for online business development. This is a platform for advertisers to increase their sales, leads etc. Several types of ad campaigns are offered by these mobile ad networks. And these are CPM, CPC, CPA, CPI and CPV. Mobile Ad networks support interstitial, banner, video, native and offer wall formats. Here is the list of top mobile ad networks for this year for business owners and app developers.
• Unity adds
• Propeller Ads
Programmatic Video Ad Networks
The technology of programmatic advertising is changing the advertising face. Companies such as Vdopia are becoming important for programmatic buying and selling of video advertising on mobile. Many video ad networks now trading video ads programmatically.
Programmatic video advertising is an automated process for buying and selling of media. This technology helps the publishers maximise benefits from traffic and advertisers can reach their target audience. Before the introduction of programmatic advertising, the video ad networks acted as connections between publishers and advertisers. Now this process is automated, but the main concern for many for buying video ad inventory programmatic is about the brand safety.
Video Ad Network Trends and Statistics
Billions of dollars are expected to be spent on online video. In the year 2013 $4.7 billion were spent on online video and by 2015 it reached to around $8.2 million. In the recent years, researchers found out that most advertisers prefer social media over ad networks for digital video ads. In the next years, branded content video ads are expected to see most investments. The research also found that marketers are willing to reuse TV spots of thirty seconds as online video ads. Forty percent of the advertisers are said to have confirmed that short-form television ads as online video ads.