According to Forbes 2020, Over half of the American Adults have notified watching Over the Top streaming content regularly. Popular OTT providers Hulu, Amazon Prime, Netflix are taking Over the TV game content. OTT streaming become more and more popular; similarly, OTT advertising also becomes a more efficient way to reach the audience. Connected TV is going to be the way to the future.
Today, OTT Industry is booming, and Home entertainment has declined over the past few years except the Online video. The Over The Top industry is huge, and it continues to overgrow. Regularizing the OTT will create the level of playing both fields TV and Cinema. Here are the various types of OTT platforms we can expect soon.
Different Types of OTT Platforms We Can Expect In Future
News OTT Platforms
OTT has changed how people watch televisions and some regions over to broadcast through cable, satellite. News OTT platforms offer the latest news in OTT programming and technology, insights, analysis. Marketers predict that everyone depends on OTT platforms for new streaming
Political OTT Platforms
OTT is now reached 75% in US households. As per growing the consumption of digital media content political campaigns are leveraged to new media platforms. The rapid growth in the OTT streaming political advertisers is considering OTT as the best platform to reach the engage the targeted voters. Digital ad spending on the presidential election is expected to rise more doubled this year. CTV and streaming audio enable political targeting based on the interests and behaviors of political campaigns.
Travel OTT Platforms
OTT platforms partnering with the travel agencies, cruises, airlines to go top on the audience. As per the marketer’s research EROS NOE, Netflix, and a few more OTT platforms tie-up with airlines to get a large audience base. Zee5 platform recently partnered with the Jalesh Cruises for the middle east market. Sony Liv also announced its partnership with IndiGo Airlines. Similarly, ALT Balaji also partnered with MakeMY Trip travel agencies. We hope that OTT players leverage the large user base for the Travel companies.
Yoga OTT Platforms
One of the top OTT streaming platforms Muvi, enables the Yoga trainers to set up your on-demand and live video streaming and start earning from Day 1 with your original content. Muvi also allows you to deploy the Yoga training through mobiles, tablets, smartphones, and other OTT Box applications. So Yoga streaming is enabled on OTT platforms and get subscribers.
Devotional OTT Platforms
The devotional channel has Spiritual Mantras over 3 million subscribers globally. Spiritual mantra YouTube channel that servers over 6 billion minutes of video content, and now it’s available on Airtel TV and Tata Sky on-demand ott platforms. Spiritual video consumption in India exponentially rates, and Devotional Content has powerful and loyal followers globally. S the Tata Sky and Airtel TV OTT platforms now enabled the Devotional content to their subscribers. In the future, we can expect more Types of OTT Platforms to offer Devotional content.
Music OTT Platforms
Music streaming ott platforms got 100% subscribers based on the platforms. Even the platforms are small but higher than the subscribers. HotStar, Netflix, and Amazon prime are the Top music OTT streaming platforms based on the audience reach. HotStar and Zee5 together got more than 250 million active monthly users. Whereas the music streaming applications like Gaana, Jio-Saavn, Airtel Wynk reached its active monthly users to 10 million. The music industry is riding on the success of the OTT platforms.
Gaming OTT Platforms
There is a 41% increase in the gaming content during the Lockdown, and the time spent on the entertainment over ott noticed 34% Growth. Video streaming Ott platforms see immerse change in the potential growth of engagement and gamification also holds potential growth on video streaming platforms.
OTT plays a huge role to play in video game content in Indian users. Xbox, Nintendo, and Play Stations are reached in rural parts of India. Most of the Video game players use small and big screens based on their subscription type. 4G speed internet, OTT, and affordable subscription will lead the OTT gaming industry.
Language OTT Platforms
Right from the sports, music and movie content streaming are focused on regional languages. Sony LIV believes that its large proportion of OTT offerings will depend on the media consumption on local languages except for English.
Sony LIV planned to attract over 200 million active users across India. Whereas music and movies are streaming in various languages, and now TV serials also playing a prominent role in the OTT streaming. In the future, we can expect more OTT platforms that offer different languages streaming.
Educational OTT Platforms
OTT platforms are craving to offers separate content for kids. Demand for the OTT content and education sites raised during this lockdown period. Zype video streaming platform provides all the tools you need to distribute the educational content across multiple devices quickly. Launch your own OTT apps for unlimited learning by connecting the OTYT tv apps. In the future, we can expect direct Types of OTT Platforms only streaming Educational content.
Kids OTT Platforms
Kids OTT content is one of the fastest-growing and emerging in all ott platforms. Netflix and Amazon offer a separate section for the Kids content. The most prominent Indian Ott players like Hungama Digital and Viacom18’s Voot launched their stand-alone apps for kids. Top kids YouTube Channel ChuChuTV has now expended its services in OTT streaming for kids.
Business OTT Platforms
More and more people are relying on internet videos for any solution and knowing the information. Dacast, Vimeo, IBM Cloud Video, JW Player Live, and Wowza are the top 5 ott platforms that are leveraging mainly for business. These platforms are mainly focused on video content delivery and live streaming.
Technology OTT Platforms
The advancement in the technology and telecom infrastructure is making a reality for content consumption, anything and anywhere. L & T Technology Services are offering OTT services with real-time analytics. Video ad viewing on Ott devices increased to more than 80% every year. Technology with Live video is the future of OTT.
Startup OTT Platforms
The most popular Ott platforms are slowly increasing in the local platforms like Voot, ALT Balaji, and more, which are giving more competition to foreign platforms like Amazon Prime and Netflix. The popular food delivery network Zomato recently joined in the OTT industry by introducing Zomato Originals. Different Types of OTT Platforms increasing profits to the Startups.
Investing OTT Platforms
OTT layers are more investing in content distribution. More than 30 OTT players are spending on content creation and distribution. Global video and audio consumption is dominating the digital world. To balance that capital investment, ott players introduced their subscription packs.
Sports OTT Platforms
OTT is to play a key role in the sports streaming industry. Sports Streaming services are no longer seen its fulfilment over traditional broadcasting. Sports operators are now spending 15% of total income on the OT services, and it will reach $6.8 billion by 2020 only in North America.
Cricket OTT Platforms
Cricket ott streaming made the Hotstar as the Leading OTT platform in India. HotStar investment in cricket streaming helped it rise in market share. HotStar has concurred global record for viewership of 24.5 million viewers during the ICC World cup 2019.
Tennis OTT Platforms
Top Tennis channel Sinclair recently launched its pay-TV services. Sinclair’s rolled out international streaming subscriptions for Switzerland, Austria, and Germany. This OTT platform offers Live and on-demand and its original content, such as the Tennis-Point Exhibition series. Sports Marketers predict that in the future, we can expect several types of OTT Platforms for separate Tennis Streaming.
Football OTT Platforms
Increased revenue from the broadcasters is driving more money to the Top football clubs. Tv rights used to dominate the football club’s income. The top-rated OTT platforms started streaming the Live Football matches for more engagement
NBA OTT Platforms
NBA and Rakuten launched its Japanese live game streaming platform for the NBA content lovers. Rakuten is keen to extend its NBA league pass and more NBA related content streaming. This is one step solution for the Japanese to watch NBA games and programming.
Conclusion
The future is the eye of consumer OTT TV and the advertising industry. There is a potential impact on the Over the Top streaming services in the advertising industry. The above mentioned are the different types of OTT Platforms that trend the future of OTT.
