At the very beginning of any channel’s life on Youtube, getting views can seem like the biggest hurdle. Finding your niche or developing your content in just the right way that gets the views coming in is an achievement to be celebrated, there’s no denying that.
However, that’s only the first part of the journey. Whether your channel is promotional or you’re attempting to launch into YouTube stardom, making good use of those views is what comes next. Here, we’re going to look at how you turn your audience into a real fandom.
Table of Contents
Keep your videos fresh
It is all too easy to suddenly think you have found “the formula” once you create a video that seems to land with the viewers in a way that your previous videos different. You might find some success in replicating the videos on your channel with the highest view counts, but that success isn’t going to last until you keep up the momentum.
You have to produce fresh content at the same time as you experiment with the content that’s successful. YouTube is giving channels more ways to do this, too, with the launch of things like YouTube Reels.
Don’t just rehash old content. Every time you produce another one, think of what value it offers the viewer and how it is different from past efforts. Is it funny, does it provide news or a new perspective on an existing topic?
YouTube is a platform that is mostly communal. YouTube is partly due to the nature of the content that tends to be most successful, often involving individualities that viewers feel like they almost know personally.
Getting in touch with them and making them feel like a community can strengthen any incentive to subscribe to a channel and get more involved with it. Unfortunately, YouTube isn’t the most social platform out there with comment sections being unruly at best and impossible to navigate at worst.
There’s a lot of benefit to partnering your channel with social media platforms too. These social media accounts can then go on to market the channel even further and act as a content delivery system to fans who might otherwise miss new video releases.
Liking and replying to messages on social media isn’t the only way you can get the audience to interact. You want them to get involved, as it makes them feel like they have a stake in the channel, even that they somehow contribute directly to it.
Replying to comments on the video is a simple way to do that. But you should also think about how you might be able to incorporate the viewer into the videos themselves. For instance, could you take suggestions or questions directly from the comments of other videos in your next piece of content?
Produce other kinds of content
We hear you, YouTubers: running a YouTube channel can be a full-time job. If you can’t handle anything else, that’s fine. However, by getting off YouTube from time-to-time and producing other content that your fans can go on to engage in, you are building a brand that is bigger than a YouTube channel.
There are lots of different kinds of content to produce, too. You can use digital publishing to create a space where you host content that goes into a level of detail that your YouTube videos might not be able to.
You can start a podcast that allows for a freer flowing style with less production necessary. If your audience starts clamouring for more content, think about giving yourself more ways to give it to them.
Don’t forget to Hook
“Don’t forget to like and subscribe.” It’s a ubiquitous phrase and simple, but it’s important. Whatever your aim is, you have to remember to make it a call-to-action within your videos themselves.
People who like your content and are inclined to subscribe, share, or like it are more likely to do so with a simple reminder. If you are somewhat close to a milestone, then mention it at the end of your video.
People feeling involved in a “goal” have even more incentive to follow-up on a call-to-action. If you have other forms of content as mentioned in the point above, then the end of a video is the perfect time to signpost towards it for those viewers who might be hungry for more.
If you want to capitalise on YouTube, you have to learn that getting views is only the first step. Engaging with your audience, growing the methods that you deliver content, and getting them to hit that subscribe button is the next big step.