Running a Small Business? Trying to work out with a right video strategy? Use Social Video Marketing for your Small Business
Video Content plays a prominent role in video marketing. People From various industries consider Video as a medium for storytelling. Video brings good Leeds to your business, many business organisations have already proven how a Video plays a crucial role in their business. Social video is a Digitized video meant to share on different social media networks. Social Video content works well in real time Social Video Marketing.
Table of Contents
- Social Video
- Why is the social video the key to online marketing?
- Native video has increasing value
- People are more likely to watch social video
- Social video has unique ability to get connected with the viewers
- Competitors are leveraging social video
- Social Videos Boost ROI
- How to go effectively with social video?
- Upload and Share Native Videos Continuously : Be Consistent
- Provide Quality Videos rtaher than Quanity : Go Quality
- Target your Audiance Carefully : Target Demographics
- Upload Meaningful Content related to the User : Post useful content
- Product Specific Video : Product Demos and How to Videos
- Q & A
- Social Video Contests
- Small Business Social Video Marketing Examples
Social video plays an important role reaching the audience in a better way. Video has an important power to reach the goals.
The first thing you need to understand is the digital space you are working with and especially on the optimization of social video basing on the social media channel you are selected.
Native video has increasing value
Social media platforms like snap chat, Facebook, Instagram, and Twitter have their platform features. They mainly focus on the social sharing.
People are more interested in watching the social videos. More than 75 percent millennials are watching social video on their mobile devices and laptops.
Social video has unique ability to get connected with the viewers
Social networks always like to have rich content that engages the audience. Instead of 140 characters text, they encourage publishing a 30-second long video.
Your competitors will leverage the social video as they are getting a good rate of engagement and boosting their social media presence.
Social Videos Boost ROI
More than 70 percent businesses are using social video that improved their conversion rates
70 percent traffic on the internet is coming from video.
The daily video views crossed 8 billion marks on Snapchat
All these above statistics reveal the importance of the social video in the present scenario of social video marketing.
Every social media platform is unique in its way with different unique features for differentiation. You need to build an effective strategic plan for every platform you target with your social video strategy. A single strategy for multiple platforms will not work well and can’t fit. So, define your unique strategic plan.
Maintain the consistency in posting or sharing your video on social media platforms. Every social media platform is different, but the consistency is essential to chase your target and get successful. You can utilize the social media platform features and make it fit with your strategy,
Plan with time and date and ensure publishing without crossing the exact schedule. If a particular platform is allowing only 30 seconds video post, then plan your video in 30 seconds for better conveying your message to the audience.
Provide Quality Videos rtaher than Quanity : Go Quality
Deliver the quality video content with good audio and visuals. A simple, short and creative video content will catch the audience attention in one shot. So, create quality videos to engage the audience in a right way.
Target your Audiance Carefully : Target Demographics
Many social platforms like Facebook, YouTube are offering the demographic targeting. So, utilize the demographic and location targeting features in your social video.
Post content that is useful to the audience. It must also convey your brand message and make the audience decisive towards your product purchase.
Product Specific Video : Product Demos and How to Videos
Design good product specific videos. However, don’t to advertise on your own. Make that product specific video helpful to the people. Add some humor to your videos as people love watching videos that are entertaining and knowledgeable.
Q & A
Q & A videos are the best way to build interactions with the audience. Ask the audience to suggest and ask questions they have raised in their mind about your services or products. Answer them politely and share the concerned material you would like to share with your audience in clarifying their questions and doubts.
Social Video Contests
Social video contests work well in real time. The audience will feel the real time experience in connecting with a business. So, make it more interesting and offer something free of cost and grab the customers towards your brand.
Offering something valuable can bring more impact on your brand or business online. Especially on social media platforms, people love to engage with the interesting contents and like to get some free stuff as well as they will become loyal to your business or brand. It will also boost the word of mouth advertising.
Small Business Social Video Marketing Examples
Follow the above social video process and get started with social video marketing and advertising online.The above Content is an ultimate guide for how a Small Business Owners using Social Video marketing in their Business.