Should Snapchat be integrated into your video marketing strategy? The popularity of Snapchat is not likely to stop in the near feature. Snapchat is the perfect place to reach a young audience. Snapchat is the fastest growing social media network for improving Snapchat Video Marketing Campaign.
There are more than two hundred million active users. The app offers the most significant opportunity for brands to promote their products and services via video marketing campaign.
Snapchat is one of the best places for brands and businesses that are aiming at young audiences. It proves that young audiences who receive a coupon from Snapchat are more likely to purchase the product.
Table of Contents
How to get started with Snapchat Video Marketing Campaign
Before getting into the Snapchat marketing campaign, it is necessary of know the different features. Snapchat stories can be either pictures of a video that can be a maximum of ten seconds duration. It can be viewed for up to 24 hours.
It is possible to check the views, the number of screenshots, and other metrics. Another feature of Snapchat is the Lenses feature. The user can overlay animations on their selfies. Many other features help the brands to leverage the platform for video marketing.
Brands that are hosting tradeshows, special events can use Snapchat as a tool to leverage. The audience can be allowed to have direct access to the live event.
Brands can tease their upcoming products using videos. Snapchat video campaigns can be brands taking the followers behind the scenes. These kinds of videos help in showing the followers the personality of the brad and the culture.
The viewers will understand how the brand is different from other brands.
When you feel it is time to implement Snapchat video marketing, the first step is to promote them through existing channels. Encourage the audience to follow you on Snapchat. Give the snapshot code on your other social media accounts such as Facebook, Twitter, Instagram, etc.
Followers are more likely to consume the Snapchat videos for sure. Snapchat allows businesses to display their personality to extend their reach.
Some things can be used to snap. These include videos that offer tips in your niche, the introduction of new products, offering special deals, etc.
Use Snapcodes so that the users can access follow the Snapchat account. Promote Snap code to boost Snapchat video marketing campaign.
If you find it challenging to start video marketing campaign ideas or to create quality videos, take the help of online video editor marketplace and community.
Do not neglect the powerful tool of video marketing on Snapchat.
Tips for Snapchat Video Marketing
• Snapchat story is a main part of Snapchat. Videos and photos collections are displayed here and can be watched up to one day. There was no feature to replay to stories till recently. With the introduction of story replies, it is now possible for the brands to get feedback. This feature is being used by brands to conduct contests, discussions, polls etc.
• The success rate of coupons sent through Snapchat is very high. Brands can use Snapchat video campaigns to give their followers promotions offers exclusively.
• Snapchat is also the perfect place to host flash sales.
• Influencer marketing is one of the quickest ways to build the following. Leverage influencer marketing to get in front of a larger audience through Snapchat video campaigns.
Snapchat, because of its popularity with young people, is sure to give tremendous results for brands that use the platform for their video marketing campaigns. Snapchat marketing is capable of changing the business.
Snapchat Sponsored Lenses Ads – The Next Big Thing
Snapchat is one of the most used social chatting and photo sharing applications. Snapchat has more than one million active users daily. It is a popular photo-sharing application, and even the advertisers are also utilizing the Snapchat as their advertising medium. The vertical video ads on Snapchat have built a new trend in digital video marketing today.
Snapchat has projected its annual revenue to $100m, and it becomes a strong competitor to Skype, Facebook Slingshot, etc.
The Snapchat new sponsored lens ads are the new update from the Snapchat messenger. It opened the doors to an innovative ad platform that charges the brand to sell the top of selfies.
The Snapchat charges nearly 7.5 million for each brand to approach the user base and they have the chance to reach more than one million active users on the platform and enhance their branding with the platform.
Snapchat lenses give to engage with organic traffic to your Snapchat ads. Snapchat lenses built a top animation technology that distributes a cloud interactive, engaging and personal experience to the users.
The sponsored lenses and sponsored filters inherently depend on the sender’s face. These great qualities make you feel like intimate, unique ads for marketing.
The charges may vary depending upon the particular days, and attractive discounts were also available to bring more advertisers to the platform.
The new sponsored lens feature is the extension of the new lens feature. This new feature allows the advertisers to interact with the audience directly using the selfies.
Snapchat is also made its plan in adding popular brands to launch sponsored selfies. The Snapchat didn’t make any official announcement about its new feature lenses platform, and these are no clear working way of sponsored lenses too.
Guide to Snapchat’s Snap Publisher Ad Creation Tool
with the customers for brand promotion?
You never find the best video advertising tool that you intended.
Do you want to express Wow through your promotion strategies?
The only solution for all those issues is “Snap Publisher,” which has been introduced by Snapchat.
Snapchat’s Snap Publisher Ad Creation Tool
Snapchat has launched the most wanted ad creation tool, especially for business branding, which is termed Snap Publisher.
This is the new concept of Snapchat and the most of top branded businesses are in use of Snap Publisher to create innovative ads that explore the long-lasting brand.
This tool has a facility to edit the videos by the vision of desktop which is merged in Snapchat Ad manager.
By using this tool the vertical form of video ads can be made from horizontal format easily.
To build ads by using this tool will charge less cost.
The effective texts and graphics can be inserted into the ad through this tool.
It supports multi-dimensional ad formats while using a nutshell. It provides 13 different ad templates.
By using Snap Publisher, the ads can easily be created simply. The templates can edit, like uploading or importing the videos by picking the required template. After uploading, it can be saved and published to the ad manager this can elaborate one’s brand. It seems very simple. Isn’t it?
Snap Ad Products
The filters of Snapchat will make others know where your product purchase. Through this, the users can suggest your store by choosing the nearby location to their friends or communities. The users have visited more than 1 billion filters.
Lenses are the more attractive that generates more fun for the users, and more than 1/3rd Snapchat users are in use of lenses daily.
hese are full-screen video ads, and when the user swipes it takes to visit our website to find more ad snaps. Some Snap ads can inserted in the stories of friends as our stories, shows and publisher stories.
Through Snapchat context, the ads will appear in the messages that have shared among the friends.
Metrics for Your Snap Ad Campaign
Through the dashboard of ads manager, the performance of our video ads can analyze.
The number of active campaigns present can be viewed. The impressions can notice date wise performance can calculate, the individual ads activity can be estimated, the customisation can be used to set the required fields and can save and, the report of analytics can download.
How to Create Your First Snap Ad?
- Open the Ads Manager and then hit on the ‘creative library’.
- Now choose the ‘create new’ from the top right corner.
- Click the ‘upload your top snap’ then choose the 10 seconds video file you want to upload.
- Then mention the name of that file along with brand name and headline.
- Now select the ‘buffer zone’ to set different sizes of screen.
- To push snap users at your website, then pick the attachment of the web view by placing the landing page.
- Then save the draft after assigning the call-to-action.
- Now the ads can be published.
- To merge the new campaign again, visit the dashboard then click the ‘create campaign’.
- Then assign the campaign name and then hit ‘drive traffic to my website’.
- There the start and end dated can be added by activating the status.
- Then go to the next option. After that location of the ads to display can be selected.
- The age, gender, category of audiences, devices and, bid can be assigned here.
- Now click next and launch campaign.
How to Create Your Business Account on Snap?
Create the business account on Snapchat, and then it will display the form.
Here are details that should be entered along with the name of the business and address.
Then agree to the terms and conditions that have provided.
Then hit on getting started and enter the payment details then save.
How to Upload Your First Snap Ad?
After selecting ‘create new’ enter the creative name.
Now select the web view then got to next.
Now give the brand name, headline and call-to-action.
Then choose the option upload, and then hit on browse to pick the video.
Now choose the option you want either close draft or publish.
This is the most useful article where you can find a lot of information regarding the Snap Publisher which helps in the strong establishment of the business brand especially, by launching video ads.
Facts and Figures about Snapchat Advertising
Snapchat started its journey a couple of years ago, as a mobile messaging application to share photos, videos, text, and drawings.
Using Snapchat, users can send the message. ‘Introducing Memories’ is the slogan behind Snapchat. Snapchat Advertising platform has been able to gain increasing popularity, especially among young people.
In view of its popularity, Snapchat is definitely a great contributor for digital marketing and marketers are naturally interested in promoting their product on this platform.
As a principle of natural justice, the marketers are very much interested to know the facts and figures about this platform. Given below are some of the quite useful data for use by the digital marketer and the data are quite updated for Snapchat Advertising.
Facts and Figures about Snapchat Advertising
1) Snapchat’s global advertising revenue for 2020 is $2.11 billion, and its share is valued at $9.19.
2) Nearly 40 million downloads for Snapchat app Monthly.
3) 4 out of 10 Snapchat users reveal that they discover the brands through Influencer endorsements.
4) According to Snapchat survey, 80% of Snapchat used by restaurants, 50% Snapchat used at Gym, and finally, 66% of people use Snapchat at shopping malls.
5) Snapchat is the 6 moth most used apps in the United States by 2019
6) According to eMarketer, 92% of Snapchat users in the U.S are age between 12-17.
7) Herald Magazine stated that 1,120 snaps are recorded as the longest Snapchat streak.
8) 528K+ snaps are uploaded every minute on Snapchat, and they share 2,083,333 snaps every minute
9) More than 10 billion Videos views discovered for Snapchat daily.
10) Daily active users on Snapchat opens the app 18 times in a day.
11) After running the offensive add on Rihanna, Snapchat lost $800 million in the year 2018.
12) In 2019, Snapchat broke previous records by generating revenue of $1.2 billion, and $3.5 is the net worth of Snapchat.
13) Snapchat has 360 million active users monthly and 203 million daily active Snapchat users.
14) In Q2 2019, Snapchat generated $388.02 million, and while comparing with Q2 2017, the revenue in Q2 2018 is increased by 44%
15) 41.5 million Snapchat app downloads occur; as of 2019, the downloads are 1 billion, and 24% of social media adults are using Snapchat
16) 90% of Snapchat audience finished the 1st season of ‘Endless Summer.’
17) After Kylie Jenner’s negative remarks, Snapchat has a loss of $1 billion in 2018.
18) Snapchat’s CEO, named Evan Spiegel, was the world’s youngest billionaire.
19) As per the 2019 Survey, overall 500,00 lenses have been created, and 15 billion people play with Snapchat lenses.
20) 49% of the Snapchat users in the U.S use Snapchat more than once in a Day by 2019.
The above facts and figures indicate that Snapchat is one of the wonderful platforms for digital marketers. These are the top 20 facts and figures of Snapchat Advertising.
Snapchat sponsored lenses ads drive high traffic to market. If you are not aware of Snapchat Sponsored ads, go through the above article regarding this. We have compiled the list of features of Snapchat Sponsored ads for the growth in the market.