Should Snapchat be integrated into your video marketing strategy? The popularity of Snapchat is not likely to stop in the near feature. Snapchat is the perfect place to reach the young audience. Snapchat is a fastest growing social media network for improving Snapchat Video Marketing Campaign.
There are more than two hundred million active users. The app offers the greatest opportunity for brands to promote their products and services via video marketing campaign.
Snapchat is one of the best places for the brands and business who are aiming at young audiences. It is proved that young audiences who receive a coupon from Snapchat are more likely to purchase the product.
How to get started with Snapchat Video Marketing Campaign
Before getting into Snapchat marketing campaign, it is necessary of know the different features. Snapchat stories can be either picture of a video that can be a maximum of ten seconds duration. It can be viewed up to 24 hours.
It is possible to check the views, the number of screenshots and other metrics. Another feature of Snapchat is the Lenses feature. The user can overlay animations on their selfies. Many other features help the brands to leverage the platform for video marketing.
Brands that are hosting tradeshows, special events can use Snapchat as a tool to leverage. The audience can be allowed to have direct access to the live event.
Brands can tease about their upcoming products using videos. Snapchat video campaigns can be brands taking the followers behind the scenes. These kinds of videos help in showing the followers the personality of the brad and the culture.
The viewers will understand how the brand is different from other brands.
When you feel it is time to implement Snapchat video marketing, the first step is to promote them through existing channels. Encourage the audience to follow you on Snapchat. Give the snapshot code on your other social media accounts such as Facebook, Twitter, Instagram etc.
Followers are more likely to consume the Snapchat videos for sure. Snapchat allows businesses to display their personality extend their reach.
There are some things that can be used to snap. These include videos that offer tips in your niche, the introduction of new products, offering special deals etc.
Use Snapcodes so that the users can access follow the Snapchat account. Promote Snap code to boost Snapchat video marketing campaign.
If you find it difficult to start video marketing campaign ideas or to create quality videos, take the help of online video editor marketplace and community.
Do not neglect the powerful tool of video marketing on Snapchat.
Tips for Snapchat Video Marketing
• Snapchat story is a main part of Snapchat. Videos and photos collections are displayed here and can be watched up to one day.
There was no feature to replay to stories till recently. With the introduction of story replies, it is now possible for the brands to get feedback.
This feature is being used by brands to conduct contests, discussions, polls etc.
• The success rate of coupons sent through Snapchat is very high. Brands can use Snapchat video campaigns to give their followers promotions offers exclusively.
• Snapchat is also the perfect place to host flash sales.
• Influencer marketing is one of the quickest ways to build following. Leverage influencer marketing to get in front of a larger audience through Snapchat video campaigns.
Snapchat because of its popularity with the young people is sure to give tremendous results for brands that use the platform for their video marketing campaigns. Snapchat marketing is capable of changing the business.