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What are Rewarded Video Ads? – Guide to Rewarded Video Mobile Advertising

Rewarded video

Rewarded Video is a way used by the developers to integrate ads into the apps. The users are offered in-app coins or currency for watching these ads. Users do not mind watching these videos as they are provided immediate gratification and are integrated into an app.

Not all the apps are same, and so the possibility of placing these video ads are endless. We must consider the discoverability, opportunity and frequency areas to decide the placement.

What is Rewarded Video

A Rewarded video must ensure that the ad is interesting to the user, and the user stays engaged with the parent app. When done perfectly, this can be a rewarding ad format for capturing user attention and for monetization.

It also generate direct revenue. Advertisers show the video ads in the apps on cost per install or cost per mille basis. The publisher can earn money every time the user watches the in-app video. The developer can earn good revenue as the number of their app users increases. Some may fear that the rewarded video ads in the app may disrupt the user experience. But in reality, these increase engagement. It is also likely that in-app purchases will increase.

Rewarded Video Ads

These ads are unskippable videos of around 30 seconds. Users watch them get something valuable like an extra life etc. These are meant to extend the time the user spends with the app.

To maximize the video ad success, the publishers need to find the right time and place to put the video. Do not give away too large of a reward. To have a winning strategy always presents the video ad perfectly. Ensure that the reward, as well as the placement, is perfect. Place the rewarded as in a place where there can be optimum engagement and monetization. After the placement, the reward is also important. Popular rewards include virtual currency, gameplay elements, or new lives. The ad must not interrupt the user.

The best practices to follow for rewarded video ads success is to let users sample premium experience and showing the rewarded video ads at the right time. Timing is crucial when it comes to placing the rewarded video ads. Let the users access to reward video ads is good to increase engagement with the app but at the same time setting appropriate daily view limit is also important.

Rewarded Video Mediation

Different platforms are used for here. Some of these are Upright Ad Mediation, AdTapsy Mediation, Inside AdMob, Firebase, and so on. These mediation platforms take the hassle out of mediating rewarded video ad networks and ensure maximum revenue for the publishers. There is some reason why mediation platforms are used for this video. The major ones include showing rewarded videos from different ad providers and ad network prioritization.

Rewarded video ads if implemented thoughtfully can be a great monetization strategy for publishers. These offer a great experience for the advertisers and the user. There is no rule that only some type of apps can implement the rewarded videos. The game app performs the best with rewarded videos as well as the utility apps if they have something to reward their users with. Look at the features of the app and decided how to leverage rewarded video ads.

When implementing this videos, some metric to which attention needs to be paid. Daily active users, sessions, views or impressions, fill rate, eCPM are some of them.

these videos differ in iOS and Android devices. Android devices are easily available and popular as well in lower-income countries. iOS, however, is favored by ad networks for the quality of traffic.

How to Start a Rewarded Video Ad?

Rewarded Video Ad is the most preferable and watchable video ad while playing games or using an app. Most of the rewarded video ads will find in the gaming category. Because everyone from kids to adults is addicted to online games, especially on mobile. But what does rewarded video ad means and how to create it?

Rewarded Video Ad

The video ads which are merged into the apps that have been created by one’s own and these ads in the middle of the activity will stimulate the users or audience to watch the full ad by offering some in-app paybacks or currency which are beneficial for the user are termed as rewarded video ads.

These are frequently injected into the mobile online video games on which the games are frequently played.


Steps to Create Rewarded Video Ads?

When you have your app that has been running successfully then you can easily inject the rewarded video ad which gives simultaneous benefits to the user and the app inventor.

  • Initially, you should have the Gmail ID from the Google.
  • By using you should login to the account of AdMob.
  • Then you can find the ‘get started’ just click on it which directs to select the ‘app information’.
  • You need to pick up the ad format as “rewarded” which is the current topic.
  • Now put the mouse on ‘new ad unit’ by filling all the details ‘ad type, ad unit name, reward settings’ etc.
  • Then you will be guided to ‘view implementation instructions’ containing app Id and ad unit Id to merge with SDK.
  • Hit ‘send an e-mail with these instructions’.
  • The click on the notification sends to your mail id then follow those to insert your ad into an app which has been produced in the Android or iOS to play in your app.



These types of ads are non-skipping ads, but they can be easily closed if we don’t, and this has the facility of putting in the mute format while watching. These are quite interesting and more profitable while inserting in the apps. These can elaborate the brand at the audience. Just go on applying it immediately and then find the result.

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