Video content is by far the most successful content on the internet, and it doesn’t matter where you look, whether, on social media or advertising or individual websites, video content is king. YouTube is, of course, leading the game when it comes to video content, but if you’re creating your own videos and you want to make YouTube Channel to the heights of success, you’ve got a long climb ahead.
With billions of hours being watched every single day on this platform alone, you’re be battling other channels and algorithms to get your content in front of those you want to watch it. However, while a slow and steady climb for most, there are things you can do to put yourself ahead.
With this in mind, today we’re going to explore the five ways you can successfully promote your channel to grow and gain a following. Let’s go.
Table of Contents
Promote Your YouTube Channel
1. Create Videos Around a Single Keyword
While your videos may target lots of different audiences and cover lots of different topics, it’s highly recommended that you take the time to create each video, ensuring that it only really covers a single keyword or at least majoritively focuses a single keyword. This is a crucial SEO-friendly step your channel needs to take.
Ideally, you’ll want to base your whole channel around a single keyword, because then you’ll have the opportunity to become the authoritative channel in that niche. If you spread yourself too thin by trying to cover lots of different keywords, then you’re not going to top a single keyword, but rather hang somewhere near the bottom or low middle, which means fewer views, fewer subscribers, and less growth.
2. Interact and Engage with Your Audience
Perhaps one of the most well-known but still underutilized ways to grow your channel comes in the form of interacting with your audience and actually talking to them. On your YouTube videos, they’ll like and leave comments, so take the time to respond and have a conversation.
Of course, you can also do this on your social media profiles, and it’s very important you do. You don’t need to interact and have a full-blown conversation with everyone, just spend maybe half an hour to an hour a day going through and having a discussion that helps to make people feel both included and valued in your online community.
You can also encourage a conversation to take place by including segments in your YouTube videos that ask for your audience’s opinion. You may ask what they like or don’t like about a certain subject, what they think, or even what they want your next video to be on.
3. Think Outside the Box for Channel Content (Rehash)
Of course, the basics for success are creating high-quality content that people want to watch, but this doesn’t mean you can reuse certain ideas or present them in different ways. For example, if you have a website with blog content, you can take some of your ideas here and present them in different ways, or different formats.
Lots of people use YouTube to figure things out by watching how-to videos and for educating themselves on certain topics. In fact, over 67% of millennials say they find what they’re looking for by looking on YouTube.
This means there’s a huge opportunity to solve problems and share knowledge by using different formats and approaches. To give an example, let’s say you’re talking about cars and vehicles. You could make a video talking about how an engine works, another one on how to fix problems, another one on how to identify problems, and another one on how to choose the right parts.
Take one topic and split it down into specific videos that people will be searching for.
4. Develop Your Channel’s Branding
Branding is essential. When someone sees a McDonald’s logo or any logo that comes to mind, you know exactly what company that is and what product or service they’re offering. You want people to see you and think the same thing, and this means you’re going to need a brand.
Head over to your YouTube channel page and take a look at it. You have the banner image, the profile image, the About Us page, and the thumbnails you use on your videos themselves. You need to make sure this is branded and individual to you. Your audience should be able to quickly glance at your content, in whatever form that is, and then instantly realize it’s you.
Branding not only helps people to identify you, it always helps your channel to look super professional, and helps to connect your channel to your other social media pages. With consistency across the board, this oozes success and makes people want to connect with you, rather than to connect with a channel that’s seemingly all over the place.
5. Work on Thumbnails
As a writer, one of the most important aspects of an article or blog post is the headline. While people say you shouldn’t judge a book by its cover, we all do. It’s inevitable, but the same applies to your YouTube videos. It doesn’t matter if you have the most amazing content in your niche, if your thumbnails don’t want to make people click, they’re going to click and witness it for themselves.
You need to make sure your thumbnails are clean and attractive and stand out from the crowd. You need to make sure the text is big, bold, and clear, and you need to try different things to see what works for you. Ideally, using circles to highlight objects, arrows to point to objects, and large text are all key elements that make thumbnails pop and stand out from the crowd.
Don’t underestimate the importance of this point. Your thumbnails will be the first impression everybody has of your video content, including their homepage, their sidebar, the recommended channels, on social media, and more, so make them the best you can.
Don’t be afraid to experiment and try A/B testing as well to see what works for you!
Mary F. Montgomery is a successful digital marketing writer at Research paper help. Currently based in the US, Mary has traveled around the world but has a passion for helping people make sustainable careers online. She lived in France, where she graduated from college with a degree in marketing, as well as in Asia.