Facebook is the only stream where we can find the flood of audiences that keeps them busy by watching trendy concepts on it. This gave the ultimate idea of launching native video ads on Facebook. These native video ads will fetch huge demand, generating better branding for the ads we publish.
What is a Native Video?
The native video is nothing but the creation and upload of videos, especially on the social media sites like Facebook, YouTube, and Twitter. These ads are displayed on the in-feed, which blocks the links to other sites’ videos. Every social media site has a particular native video layout of their style, which can drag the vast audience related to that video.
Native Video on Facebook
The native video best suited Facebook as it has come up with too many amendments which contain the advancement of a Facebook algorithm. This can filter the videos that the owner creates and pick the video content which should be offered in the news feed of the Facebook user’s account.
It can get a massive number of views only through a mobile app of Facebook.
Videos on Facebook have the facility of embedding, which can be further used in the blogs and pages of Facebook.
Native video content is vital in getting the audience’s continuous engagement once on that particular v,ideo which can boost your brand.
Facebook Video Player
This is the feature of Facebook, which is the embed format of Facebook to place videos on the websites simply and quickly. It allocates the facility to watch videos online and offline without an internet source. We can find too many Facebook video players.
Facebook Native Video vs. YouTube
When we view a particular video, YouTube will consider the views when the audience has played it.
Whereas the Facebook autoplay will generate the video count when the video is played for three seconds, which could benefit the advertisers.
The storytelling of the video on YouTube and Facebook is entirely different, i.e., on YouTube, the profound explanation will display, and on Facebook, brief outlines are produced.
There is one specific category that is entirely different from Facebook and YouTube. When we provide a call-to-action on YouTube, we can urge the audience to subscribe or watch featured videos. But Facebook will be generated with likes, comments, and shares.
There is no analytical comparison between the videos on Facebook and YouTube.
YouTube produces better ROI results than Facebook as the videos are being revised by the users on YouTube.
Native Video Ads on Facebook
The native videos on Facebook will be filled with a gallery placed on the page. It might allow users to go through all your stuff at any second, which plays a role as featured ones as it impacts your brand building.
The shared native video links on Facebook will drain more traffic compared to those shared on other social media sites, which implies healthier organic results.
The extraordinary features of Facebook videos will guide you to place more efficient thumbnails, subtitles, and call-to-action, which are significant sources in attracting the audience.
The page insights will let you find the statistics of a particular video performance when native Facebook videos are inserted.
Native Video Ads Specs
There should be a 1080p resolution.
The size of the native video file should be below 750MB to display the fine play of videos.
The Facebook native video will be compact with all file formats, but mp4 is essential.
The video’s play length should be a maximum of 20 minutes and not more than that.
Best Practices for Native Video Ads on Facebook
- The most significant thing while placing the Facebook native video is having the auto-play features, which helps to obtain more engagement.
- Wrapping the native video with or without sound and it has sound should not annoy the audience.
- Use short and straightforward native videos which are effective.
- Fire the bullet of the fundamental concept of your video content that directly hits the audience.
- Always watch the insights of your Facebook native video to make armaments.
- Share the links to native videos on other social media sites.
- Use the most efficient thumbnail, which sparkles in the eye of the audience.
- Create featured videos on the Facebook page, which direct the audience to watch further.
Facebook Native Video Examples
There are too many big brands that are using the concept of Facebook native video, which is being as a medium for them to explore their brand experience in all directions.
GoPro:
This is a symbol of producing varied video cameras with high quality containing ultimate features. They had generated a native video like ‘video of the day!’ with 308k views and 7.7k likes on Facebook. This shows the demand for Facebook native video advertising.
Red Bull:
Everyone knows that Red Bull has its image of producing energy drinks. Though it has that much popularity, it started using these native video ads like ‘Wings for life world run,’ which interconnects with the company’s brand name.
BuzzFeed:
It has developed a Facebook native video ad that reminds elementary school memories.
Future of Facebook Native Video Ads
Facebook is an excellent platform for advertisers to reach their ideal consumers. The forum was designed accordingly to the comfort of the users and marketers. It provides various services to marketers, like Native video ads. Marketers are more interested in Facebook video advertising and choosing Facebook as their primary advertising medium. Native video advertising mainly targets the user’s experience as a context and provides the content according to that.
More than 50% of businesspeople depend on Facebook video ads. Nowadays, the growth of the business depends on Video advertising. Video ads may differ, but targeting the audience segregates them with age, region, gender, ads relevance. These factors may include native Video advertising.
The native video ads on Facebook are very advantageous to marketers. It provides the best customer targeting, and the information provided in native ads is also helpful to the consumers and is enjoyable. These advertisements are low-cost compared to the traditional way of advertising. As it mainly focuses on the consumers’ attention towards the brand, it is very active to target a broad audience.
Facebook native video ads have become an excellent tool for marketers to interact with the audience on the Facebook platform. The brands are allowed to access the targeting for the Ad products on Facebook; they can directly upload the video onto the Facebook platform, which can help them to achieve more than 29% high video play rate and more CTR, and Larger image view, as well as it, also cost very low for a video play. The Facebook ad inventory targeted its video consent and signaled to push the advertising standards with quality video. It also sells auto-play video ads based on the CPM rates.
Facebook video ads promote the brands because the population of using Facebook users has been increasing every year by millions. The above is the guide to Facebook native video advertising.
Conclusion
After reading this article, you might get an idea of how Facebook native video is part of acquiring the massive demand in the branded companies yet to get in the audience’s minds forever.
