Location based marketing generally targets the specific geographic location. It has become the next big thing in the digital marketing world today. Location-Based YouTube Marketing Strategies have mentioned here.
Marketers were targeting the consumers, based on the location where their product has high demand.
So, location-based marketing had grabbed its importance in video marketing too. Here are the ways to start your location based video marketing with YouTube platform. Here we go.
Table of Contents
- Create a YouTube channel with a name of your location
- Create a location based YouTube channel banner or icon
- Upload location based videos
- Optimize YouTube channel with location based keywords
- Advertise your Videos using Ad words for Video with a Location Specific Keywords
- Retarget your YouTube Channel Ads with Location based popular videos
- Create Video ads using YouTube Videos on Facebook and Target Specific Location users
- Start Promoting your YouTube Channel at Google Places, Facebook Places, Urbanspoon, Yelp, Foursquare
- Target Location-Based Smartphone users by sharing your videos on location-specific Groups and Forums
- Cover every event in your Channel concerning that Location
- Brand your Video Thumbnails with Location Flavour
- Embed your Videos on Location Specific Blogs and Popular websites
Create a YouTube channel with a name of your location
While creating the YouTube channel, one can set the location, area or country within the options during settings. So, you can get the video search results basing on your place too.
The banner and the icon must reflect the location-based effect on the viewers. So, choose the relevant flag or symbol that represents the location-based marketing.
Upload location based videos
Upload the content which has good demand at a particular location after doing some research on what type of video content is mostly consumed at that place.
Optimize YouTube channel with location based keywords
Keywords are essential to get higher rankings across the YouTube search as well as on various search engine results. So, research the best keywords that used in local search and do accordingly.
Advertise your Videos using Ad words for Video with a Location Specific Keywords
Utilize the Ad words feature on the YouTube platform to advertise the video with location-specific keywords which have high value basing on the particular location. Use YouTube paid Ads to increase your exposure.
Retarget your YouTube Channel Ads with Location based popular videos
Retargeting is one of the best ways to increase the value of the content once again. Try out the channel Ads with the favorite videos basing on your location that was chosen for YouTube platform.
Create Video ads using YouTube Videos on Facebook and Target Specific Location users
Create ads on various social platforms like Facebook by utilizing the YouTube ads. Target the specific location users with the ads and make sure you have delivered the right message to the right audience in your location.
Start Promoting your YouTube Channel at Google Places, Facebook Places, Urbanspoon, Yelp, Foursquare
Various platforms are available on the web to promote your YouTube channel in an efficient way. Promote at Google places and on Facebook pages along with the platforms like Foursquare etc. to increase the expansion of exposure to your channel.
Target Location-Based Smartphone users by sharing your videos on location-specific Groups and Forums
Target the groups and forums basing on the location and don’t neglect the Smartphone users basing on location. The location-based mobile video marketing was playing a significant role in the success of video marketing today.
Cover every event in your Channel concerning that Location
Cover the latest topics and the trending events that are happening based on your location. Be up to date with the happenings that are going on your area and cover everything to stay connected.
Brand your Video Thumbnails with Location Flavour
Thumbnails are the first and best impression you can obtain from the viewers. To create best thumbnails basing on your location and trends. But keep them relevant and attractive.
Embed your Videos on Location Specific Blogs and Popular websites
Embed your video content basing on the location you have targeted. Promote them by embedding on specific blogs and the favorite websites basing on the location.