The video is the highest form of content accessed on the internet.The native video is most successful on platforms such as Facebook. Twitter.Now LinkedIn also supports native video.The reason why LinkedIn embraced the video is that people want to watch rather than to read the text.
Post a native video on LinkedIn platform to get more engagement.LinkedIn Native video is especially true for B2B marketers because unlike Facebook, LinkedIn audiences are for businesses and for people who are seeking some advance in their career.
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Go to the home page of the LinkedIn app, Click on the usual status Update button at the bottom right corner.
Choose the video recorder button to upload a video instead of choosing the camera.
Wait for uploading the file, add text or tag friends or business people to the post. Those people can receive the notifications about the Post.
See the output of the video if it is gd they post it directly on a LinkedIn profile.
If it is not perfect, make some changes, add captions, tag people and update the status.
If the video is 6-7 seconds then it takes 5 minutes to process the video, the mobile and applications pop-ups appear.
After posting the video if you are not willing to stay posted, LinkedIn you can edit, delete, disable the comments from the post.
You can share the video from a personal LinkedIn account and Business LinkedIn account.
Benefits of LinkedIn Native Video:
The analytical capabilities of LinkedIn provide the marketer’s useful data and allow making strategies to deliver the right content to right audience.
Native videos on this platform cannot embed on other sites. Finding the video content is hard on this platform since there is no dedicated video tab for now.
LinkedIn video can include in the marketing strategy to build the brand, show behind the scenes or interviews of the people behind the name.
For B2B marketers LinkedIn video is a must try. Experiment by uploading the native video instead of linking out to YouTube. Analyze the performance.
Use hashtags of trending keywords so that the video found easily. Analyze the data and make necessary changes for your future videos.
While creating videos for LinkedIn, remember to make them appear professional and related to the business. Make the video of about one-minute length.
Tell how the brand or service used for the network. Create a video to inform people on LinkedIn to tell about an upcoming event you are hosting or about a next webinar.
Use infographics to inform the audience. Think creatively and use the new feature of LinkedIn video to get maximum benefits for your business.
LinkedIn Native Video Marketing Tips:
It is different for creating LinkedIn business videos as compared to the standard spontaneous video creation. Here are some Native video marketing tips for LinkedIn.
- Take more time to create good video content, plan for it what you are building before executing.
- Include the Catchy Titles, description to the video and then only people can identify and come back to your video otherwise simple scroll down the video.
- Engage with people who commented on your post. Pay more attention to analytics how your video is reaching the people.
- Focus on quality sound and visual effects.
- You can upload testimonial, recruiting, professional and company culture type of videos.
LinkedIn Native Video Best Practices:
Crete high-quality video, because LinkedIn is the more business-focused platform. High-quality videos are more views in this platform as compared to spontaneous videos.
You must create unique videos, different from other social media sites like Facebook, Twitter, Snapchat and YouTube.
Spend more time on creating, editing before going to upload on the LinkedIn profiles. Once if you posted on LinkedIn profile then you can share it on other platforms.
If you don’t know to copy the link, just go to the ellipses on the top right corner of the post choose to copy the link options.
Wait for the positive result. Even those if you spend more on creating professional videos be positive to get positive feedback.
Finally, LinkedIn has launched Native video option for business and regular people on LinkedIn Platform. The above is an Ultimate Guide for LinkedIn Native Video.