IBM Cloud Video

What is Interactive Telescoping ?

Video Marketing Video Monetization Video Platforms


The advanced telescoping technology can be used to view a traditional television commercial ad, and after that, they use their remote to take them to on-demand video content. This enables consumers to find top-rated professionals and businesses. The TV viewers can relax at their TV and get in touch with the top companies and professionals from the large screen itself.

Correspondence and technology keep on expanding, making better approaches for contacting individuals. These stances challenge for associations and their immediate advertising endeavors. With such a large number of alternatives accessible, shoppers utilize the distinctive channels – telephone, mail and Web – in various ways.

In an inexorably complex promoting environment, utilizing a multichannel methodology that addresses singular inclinations is a need. Clients are not just turning out to be more OK with leading business and exchanges on the web, numerous really request it now.

Interactive promoting is a sort of publicizing that incorporates a few sorts of Internet deals systems. These incorporate interpersonal interaction, site design and online stores.

In this day and age of present day technology and e-trade, numerous item and administration suppliers are finding that interactive promoting online is practical and gives a few advantages.

Many interactive showcasing strategies permit dealers to connect with their gathering of people, give fascinating – and even fun – shopping encounters and take in more about their objective purchasers.

Progressed Telescoping Technology empowers customers to see a conventional TV plug and after that snap their remote to take them straightforwardly into the rich on interest substance to take in more about the top of the line organizations and professionals.

Telescoping is an interactive incite or “overlay” on a TV ad specifically connecting viewers to video on interest (VOD) content by squeezing a catch on their remote controls.

Drawn in, proactive clients can rapidly and effortlessly see the long-frame video and take in more data around an included item or administration. It offers publicists another, convincing approach to recounting their image story past the thirty-second spot.

Benefits of Interactive Telescoping

These can be used to reach the million potential customers.

The businesses can launch regional, national, and local advertising campaigns.

It extends the reach and the power of 30 seconds commercial, and it enables content available by ‘24×7’.

Just with one advertising buy the businesses can reach multiple audiences, and this helps in maximizing the Return on Investment (ROI).

Features of Telescoping

View Now:

On immediate selection of one interactive button, it starts playing a video on demand (VOD) program.

View Now or View Later:

By using the button ‘view later,’ the viewers can save the program to list of programs which can be watched at their convenience. Whereas the view now can be used to watch the VOD program immediately.

View on Demand:

Single interactive button directs the viewers to a channel number where it displays a list of multiple VOD programs.

Telescopic Ads are more effective in Online marketing

In this type of online marketing strategy, the audience will be recalled to watch those in-stream ads more frequently while comparing with other ad types.

Telescoping ads expand when rolled with a mouse, and along with the site content, they pop up which acquires the user response.

Telescoping Statistics

  • 53% of viewers are watching pre, mid, and post-roll ads which are being noticed as specific viewing.
  • 47% stated that the advertisement which shows the brand or product will be remembered for a long time. The audience can’t avoid watching these video ads as there is no fast forward function available while streaming.
  • By watching banner ads, only 35% of the audience remembered those products. 13% of the audience remembered watching video-enabled banner ads.
  • 39% of viewers stated that they clicked the ad after viewing an expandable video ad. Only 20% of respondents clicked on in-stream ads.