Live streaming has become a popular tool in the recent years. The tools to create the live broadcasting experience to the audience are available easily now with Meerkat, Facebook, Periscope, and YouTube offering the technologies. Live streaming has emerged as a new form of content marketing.
Table of Contents
- Live Streaming Content marketing strategy for Big Brands
- Live Streaming Content Marketing Strategy for Small Businesses
- 5 Ways to Use Live Streaming as a Content Marketing Strategy
- Best Examples for Live Streaming Content Marketing Strategy
- Best ways to use Live Streaming Video as Virtual Assistant for Brands
- How to Watch NBC Live Stream Online Without Cable
- Live Streaming to Facebook from DJI Phantom Drone
Live Streaming Content marketing strategy for Big Brands
Big brands are having a solid strategy when breaking into the live streaming market. Live streaming helps the brands to connect human to human and to enrich the customer experience by allowing the users to participate in brand storytelling.
Questions and answer conversations with the audience is a popular way brand can use for live streaming. User questions can be answered during office hours to keep the customers engaged.
Special announcement and product launching details can be informed to the audience through live streaming. Presentations, talks, press conference, tours, demos and other type of live streaming are used by the big brands.
Live Streaming Content Marketing Strategy for Small Businesses
Though live streaming is not new, it will always be a thing of great interest for the fans. Even small businesses can gain benefits from the live streaming tool.
If there is an event for your small business, you can live stream it for people who are unable to attend. It helps build a strong relationship. Provide some exclusive footage to your customers by taking them behind the scenes.
Small businesses can use live streaming as a way to make content personal and to humanize the business. It helps in building personal trust. Live streaming is an opportunity for small businesses to connect with prospects and customers.
After the broadcast is finished, the stream can e saved and can be repurposed. It can be used as a blog post on the website.
If Periscope is used to promote ,live-streaming the content will stay on the app for 24 hours. It helps the people who missed the stream to come back to the app and watch it. few things to keep in mind is not to mess up with the live streaming as this will not help in getting the benefits.
Written content can be repurposed and used as a stream. Live streaming is not scripted, and these are spontaneous, and this is the best thing about them.
5 Ways to Use Live Streaming as a Content Marketing Strategy
Here are 5 ways to use live streaming as a content marketing strategy.
- Take the viewers on a tour of the office or the manufacturing unit.
- Demonstrate the product live and tell the users about the new uses of the product.
- Live stream the local events and other fun content and entertain the audience.
- Webinars is another idea for using live streaming for content marketing strategy.
- Interview a member of the team.
Best Examples for Live Streaming Content Marketing Strategy
There are many examples of live streaming content marketing strategy. a cosmetic company uses Facebook live streaming on a specific day in a week in which the host and a guest give advice and answers the questions of the audience on various beauty topics.
The brand could get around some thousands of viewers for its broadcast. Having partner-hosted streams is another strategy followed by the brands. One of the best live content is based on events.
Live Streaming is a part of content marketing strategy for big as well as small brands.
The benefits of using it for the content marketing cannot be ignored. This content format is surely going to help to reach out the audience and to increase the engagement.
Best ways to use Live Streaming Video as Virtual Assistant for Brands
Live Streaming Video is a great way for the brands to create a huge impact. New followers can be attracted, and it offers two-way communication. Viewers can interact with the broadcasters through live chats and by posting comments. Hiring a virtual assistant is very helpful for businesses. These people work remotely. These people help in building the brand online.
Virtual assistants handle social media for brands, and they can create a social media plan and help in social media marketing. They can manage the Facebook page, Twitter, LinkedIn, etc. Virtual assistants focus on engaging the users and help in building the network for the brands. A virtual assistant can work as customer service representatives also is an essential tool for marketing. These launch a marketing campaign and track the success of them.
Live streaming done via social media sites such as Facebook or YouTube. Live streaming helps in gaining the attraction of the audience on these social media sites. Live streaming video is a fast-growing trend. Marketeer and other live streaming tools can be used to stream live videos to social media. Show behind the scenes lives videos to the followers.
Customers can directly report their issues during live streaming and can get their problems solved instantly. This way, the brands also can get the feedback of the customers directly and make changes to their system if needed.
How to Watch NBC Live Stream Online Without Cable
Nowadays Live Event and Live Sports replacing watching Movies on TVs. Cord-cutting has a variety of options to watch Live Sports in different aspects. How to Watch NBC Live Stream Online Without Cable is listed here.
The way of watching depends mostly on what type of devices people use like laptops, LED screens, Tablets, and Smartphones.
Many people avoid cutting the cable as some channels cannot be watched without cable.
One of such channel is the NBC. But some options allow watching NBC without cable. Let us see some of them.
How to Watch NBC Live Stream Online Without Cable
Sling TV is the most popular option for people who want to cut their cable. Sling TV offers to watch NBC live streaming with one of their packages in select cities. In some other places, NBC is available on demand.
The user, however, has to be in the region that gets broadcast streaming. With this option, it is possible to watch new shows and sporting events.
Sling TV packages are affordable and the streaming can be done on the smartphone, computer or television.
DirectTV Now is another streaming service that allows watching NBC live stream online.
Sign up for this service and there is no need for a cable box or a dish. Choose a package that includes NBC. Free trial of seven days is available.
DirectTV Now is easy to set up and use.
Apart from the above mentioned Abbott is another option to watch NBC live without cable.
When you use full, you can watch your NBC live streaming on any mobile device but only in select markets. In other places it is on-demand. The basic package of fun TV offers more than sixty channels and the user does not require any contract.
More than fifty percent of the channels included are sports channels and so this is the best option for sports lovers. Free trial for one week is available which lets you test the streaming of NBC and if satisfied take the subscription or else try other streaming services available.
New digital antennas can be used to watch NBC live without cable.
The above are best ways to watch NBC Live Stream with out cables.
People Who are found of National Live Sports can watch and enjoy the live streaming with out cables following the above guidelines.
Live Streaming to Facebook from DJI Phantom Drone
Live streaming or broadcasting has become the most powerful way to connect with the audience. As technology has improved with new updates, live streaming was developed to explore furthermore with drone technology. The guide to live streaming to a Facebook from DJI Phantom Drone is described here. Social media platforms are already enhanced their features for the live streaming connectivity within the platforms.
People were already got involved in various types of applications like Periscope etc. for live video streaming and broadcasting. Even marketers are catching up with live video marketing and advertising and exploring their possibilities to reach the audience.
Live Streaming by utilizing the Drones
As a tech savvy’s, we all know the effectiveness of drones in filming the video. Drones are very different as they can boost up viewing experience to the next level.
When comes to the DJI Phantom drones, it can shoot the video at all angles which designed for the next generation. DJI Phantom 4 drones are made up of a magnesium skeleton which gave complete stiffness which improves the balance.
It has many flight modes which are simple and intelligent in the navigation which can enhance the smooth movements.
DJI Phantom 4 drones can fly for 28 minutes and can increase the flight time with a 720p HD quality view.
Live streaming via DJI Phantom 4 drones now added an option to live to broadcast on Facebook platform.
Previously there is an option for YouTube platform broadcasting only but now it was improved and added live broadcasting for Facebook platform too.
Live stream from DJI Drone Phantom 4
At present, DJI drones are available for the iOS platforms for iPad and iPhone users. Go to app store and look at bottom right and update the DJI Update. Facebook live support added to the DJI GO application. Users can explore the tutorial.
- After updating the application, connect your iPhone or iPad to the phantoms Wi-Fi connection.
- Click on general settings
- Click on to live Facebook streaming
- Sign into account
- Select the options to choose the broadcast location whether on to the personal page or fan page.
- Then add description to the broadcasting
- Select privacy settings
- Just tap on to left side button after the count of three you are just launched on to the live.
- Setup the audio by enabling audio recording