Collaborations help you to get successful on Youtube. Collaboration is the top option that the majority of YouTubers choose to acquire a good number of views and subscribers as well. Collaboration often becomes a big buzz across YouTube and many other vlogging forums. Many of you might not know the collaboration term if you are new to the vlogging world.
Let us dig deeper about the collaboration and how important it is for vloggers to get succeed in this competitive world.
Table of Contents
- What is Collaboration?
- Are collaborations are that effective?
- What are the different types of ways of collaborations?
- Guest Appearance
- Youtube Collaborative videos
- How to make a perfect collaboration video and how to find the best collaboration partner?
- Choose a relevant collaboration partner and create the best video
- Go with committed collaborators and create videos with the same commitment
- Make something interesting and find the interesting collaborator
- Tips and best practices for best Youtube collaborative video
- The Ultimate Guide to Create a Collaboration Video on YouTube
- What is YouTube Collaboration Video?
- Ways to Find YouTube Collaboration Channels
- Best Practices for YouTube Cross Promotion and Collaboration
- YouTube Cross Promotion and Collaboration
- How to Do it :
What is Collaboration?
Collaboration is nothing but a mutual effort of two or more vloggers join to gain more exposure for their work. As a result, they can put their effort together in grabbing the audience’s attention by making videos that are more appealing to the audience. It is nothing but called collaboration.
Are collaborations are that effective?
Yes, it is one of the most efficient and effective marketing strategies that are followed by modern marketers today. Many YouTubers had become successful with these collaborations by shooting collaborative video. While collaborating with the fellow Youtuber who have somewhat similar audience pool can double the reach for their videos at least one.
It can provide you with the exposure instantly and helps you to reach the larger audience pool when you create the video collaboratively. The collaborative videos such as guest videos, appearances, shout-outs can be a part of the Collaborative videos.
What are the different types of ways of collaborations?
Making a collaborative Youtube video is not possible all the time. So, you can go as a guest vlogger to the fellow Youtuber, who has a similar audience pool. Google Hangouts make the guest appearances much easier, and it is not the same thing as the collaborative video. You can make your video and upload it to the fellow YouTuber’s channel that you have collaborated with and posted the things. Google Hangouts is one of the ways of collaboration with the fellow Youtuber instead of making a collaborative video.
You can share your views and make some discussion or interviews between you and your collaborator on Youtube. Make a nice discussion on your youtube views and the relevant topics. You can also have a chance to trade the guest appearances to boost the Youtube channel. Guest appearances become tough as you need to record and add them to your Google Hangouts through your Youtube channel.
The easiest way in collaborations is Youtube mentions or exchange mentions. It is simply a shout out type. It is somewhat like asking your audience to check out your collaborator videos on a certain topic and vice versa with your collaborator about your videos. Mentions called as an exchange mentions which means mentioning one another in their channel about their several collaborators as part of the marketing strategy.
You can also add a link to the collaborative partner on Youtube channel in your video description, or you can also provide a good annotation link to your video. The same thing can do by your collaborator. As a result, you both will get some views from the audience.
Youtube Collaborative videos
The Youtube Collaboration videos are the most effective videos that help you to expand your audience with ease. Most of the vloggers are taking advantage of the youtube collaborations. You can create a video with more than one vlogger and split up among yourselves. You can go to your channel as well as your collaborator’s youtube channel.
That means, for example, if you create a video and it ends with a sequel, but the continuation will not be available on your channel instead, it is available on your collaborator’s channel. This way of marketing your channel is a part of Collaboration strategy which is a collaboration video.
How to make a perfect collaboration video and how to find the best collaboration partner?
Choose a relevant collaboration partner and create the best video
The first thing you need to focus on your collaboration strategy is finding the best collaborator for your strategy. You don’t need to pick the top channels, but you need to pick the best channel that is relevant and have a similar audience base. If you are a beauty vlogger, collaborate with the fellow beauty or DIY Home décor Vloggers and create a video on how to look beautiful and continue with how to make your home beautiful too.
Go with committed collaborators and create videos with the same commitment
It is imperative to be committed to your collaboration Youtube video strategy. For this, you need to find a well-committed partner who doesn’t like to drop in the middle of your plan. You both need to put your effort equally into the marketing and production side which can help you create something great.
Make something interesting and find the interesting collaborator
If you have the capability of producing the most interesting content for your audience, then you need to search for the collaborator with the same capability you have. So that, you can engage the audience with your mutual efforts by creating the collaborative video together. As a result, you can reach the best audience towards you and become the talk of the platform in communities.
Tips and best practices for best Youtube collaborative video
- Finding the right collaborator plays a vital role in getting successful with your overall strategic plan. To find the best collaborator by following the above ways and choose the right strategic plan accordingly and everything mutually.
- Brainstorm the topic you are going to make a collaborative video and prepare the script relevant to that for making the best video. Always go mutually and coordinate with one another.
- Don’t forget to write a strong call to actions to boost the traffic to your collaborative videos.
- Do the collaboration video in a smart way that audience needs to connect with you and your collaborator together.
Finally, collaboration needs smart work to attain the best advantages with strategic planning.
The Ultimate Guide to Create a Collaboration Video on YouTube
YouTube collaborations are more effective in gaining exposure and to build audience base. Collaborating with other YouTube channels is an important marketing strategy for getting more views. Collaborating with other YouTuber in your niche is beneficial for both the partners as they reach for their videos can be doubled.
What is YouTube Collaboration Video?
YouTube collaboration is a strategy for getting instant exposure. Collaborations can be used to create a joint video, guest vlogs, or do a guest appearance. While creating a YouTube collaboration video, both the partners work together and upload parts of their videos on their channels. Then they provide a link to another part of the video on his collaborator partner’s channel. This compels the audience to go to the other YouTuber channel and watch the video. A call to action is also placed at the end of the video requesting them to visit the channel of collaborator. Collaborating with others helps in bringing more views.
Ways to Find YouTube Collaboration Channels
Where can we find the collaborator channels for YouTube? There are many YouTubers interested in collaborations, but it is not easy to find the right one. You can go to YouTube Creators G+ community, SocialBlade Forums, YYTalk Forums, or YouTube Creator Help Forums to find people who are looking for collaborators. Joining the networks of content creators and influencers also help to find the collaborator channels. Channelpage.com is an example of such a network.
Before requesting someone for YouTube video collaboration, first find your passion. Do not simply send an informal request but create a professional letter explaining how your talents can help them and asking them to help you with their skills. Avoid spamming them. Just them an email and tweet to ensure they received their email. Do not annoy them. Concentrate on creating good content, and someone may reach them on their own looking at your work.
Best Practices for YouTube Cross Promotion and Collaboration
Collaborations on YouTube can take the channel to next level. Here are some best practices to get the most from collaboration and cross promotion.
• Find the channel that has audience similar to your channel. Collaborating with the channel like yours is good but the audiences that watch the content are also important.
• Do not choose the collaborators who have large audience base but also check the type of content they make.
• Create a strategy for cross promotion and stick to it.
• Reacting to each other’s videos is a good collaborating idea.
• Set a goal for your collaboration. This helps in measuring the value and knows what worked well.
• Do not concentrate on marketing yourself but focus on offering great content.
• Guest appearance in collaborators YouTube volt is an option to boost both the channels.
• Another easy to way to collaborate is to exchange mentions and shout-outs in the videos made by each other.
• At the end the video mention the name of your collaborator and ask your audience to visit the channel.
• Use annotations in the videos to provide links of each other.
• Choose your collaborator who can work hard and meet deadlines.
• Before starting working together be clear on what you want to get from the collaboration and explain it to your prospective partner.
YouTube collaborations are important for those who are looking to grow their channel and subscriber base. Cross promotion and collaboration are the tools that YouTube offers to help grow your audience and get the required publicity for your channel. Collaboration is a great way to reach wider audience. The success of collaboration depends on choosing the right channel with similar audience and content.
YouTube Cross Promotion and Collaboration
The power of cross promotion and collaboration can only be cashed on by a platform only as large as YouTube. The network is home to thousands of content creators who manage to become internet personalities with little more than a webcam and a dream.
Strategy : Work with other creators and cross-promote content between channels.
Why it Works : Collaborating with and promoting other creators in the community can be one of the most powerful ways.
How to Do it :
Collaborate with channels that attract similar demographics. Appear, guest-star or contribute to other channels and vice-versa.
Leverage each other’s audience to find new viewers.
Record video chats, hold Hangouts on Air, or incorporate video from a collaboration partner on your channel.
Use annotations, playlists, links in description and clear direction within the video to help the viewer watch more.
Be active on your channel during any cross-promotion period. Interact with new viewers.
Feature your best videos or playlists when you expect a lot of new viewers might be visiting your channel.
Make sure to have an effective programming schedule after cross-promotions.
The content you publish in the weeks after gaining new subscribers will determine if these new viewers remain subscribed and active with your channel.
Think holistically about your YouTube community. Sure, it includes your most avid fans and followers, but it also includes other YouTube creators.
Identify similar or relevant channels and invest in these relationships.
Accessing new audiences on YouTube begins with finding the channels where those audiences are already engaged.
It’s a good idea to identify similar or relevant channels with whom to work on cross-promotion and collaboration in a mutually beneficial manner.
Though, first you must do the work to build your content, your channel, and your audience into something that other channels will want to support.
The collaboration and cross promotion of YouTube content can be the best way to have the increment in the step of marketing.