Viral video hits are few and far between. If you’re one of those artists that like to ‘chase the numbers’ and try and achieve a ‘milestone’ number, it might be a better focus to concentrate on getting a big number of views for your YouTube channel rather than for individual videos. Here are a few steps or tricks to achieve just that.
- Record and upload a new video today. Get cracking. You’ve got to pull your finger out and record stuff.
- Get organised and be prolific. Create a schedule to help you with this.
- There’s no excuse for poor quality video and audio.
- Title and tag your videos correctly.
- Focus on creating a community, (ask people to subscribe) and regularly feed them content.
- Make sure you share and promote your content via social channels, contact blogs etc.
- Trendjacking – Whatever/whoever is big right now do some covers.
- Collaborate with others.
- It’s a long game. It’s not going to happen overnight. Be patient.
Did you know that, apart from being a source of entertainment, Google’s YouTube is also a lucrative business for many people? YouTube pays commissions to publishers. It based on Google AdSense criteria, and how much you paid depends on a range of cost-per-thousand advertising rates, minus the 45% fee that Google keeps. For some publishers, that means getting $2.5 for every 1,000 views others can get $10. As you can see, the amount of money you can make fluctuates, and it largely depends on the performance of the ads on your video. (More clicks = more pay).
To sum up: Entertainment rules supreme. YouTube has shown that charm and charisma are more important than high production values and celebrity appearances. As TV slowly gives way to digital entertainment, new business venues open for regular folk. All you need is a charm and a good idea. Do you have what it takes to become a YouTube celebrity?