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Facebook Stories: How to Use Facebook Stories for Brand Marketing

Facebook Stories

Facebook has launched the new feature in its app called Facebook Stories which allows you to share multiple video and photos share on Newsfeed. Facebook Stories are short user-generated photos and videos collection that can view up to two times by a user and it will disappear after 24 hours.

The Facebook stories features originated from the popular Snapchat app. Facebook Stories are the collection of Photos and videos updated for the past day. These are different from general Photos and Videos that you upload on Newsfeed. Each story or a segment disappears after 24 hours.

Facebook Stories Key Features

  • Facebook Stories are designed to shoot little funny things happen during the day. It offers masks, interactive filters, and Picasso style filters in real time.
  • It has Facebook app camera which can overlay some filters, lens how they work on Snapchat to add visuals geographic tags to the videos and photos.
  • Facebook introduced cutting-edge effects such as a Glittery Gold trophy to celebrate your accomplishments, Animated slice of Pizza that fly on the mouth and spells on mustards.
  • Facebook Stories are primarily Visual only there are no sound effects introduced. If you would like to say something to your friends write some text, make sure that should be short enough to read in few seconds.
  • Stories are available only on smartphones, and we hold our phone vertically so, always shoot video vertically.
  • You have an option of adding comments and chat with them while viewing the Story.

How To Use Facebook Stories

Facebook stories are just like Snapchat Stories which will appear on the top of the Newsfeed. To view, the Story just give a Single Tap on it, the whole story play on the full screen on smartphone.

First Sign in the updated version of Facebook App. Once an app opened, you will find a Stories Bar at the Top of Newsfeed.

To start creating the Facebook Stories either you can choose camera icon or the Stories Icon which located on top left corner of the app.

Once the Camera opens, you can record the video or a quick snap through Camera. In another way, you can get on the big Camera icon and shoot a short video.

If you are satisfied with your recording the story next, you need to upload to the Story Bar. Tap on the arrow icon in the centre of the screen to share a story.

At the same time, you can send a direct message of video to your friend by selecting the friend name and to send.

Suppose you like to post already shooted video or photos you can do it by selecting the centre that will display the recent camera rolls select and publish stories.

The posted Stories will automatically disappear after 24 hours from user’s timeline and Newsfeed as per the Facebook Stories guidelines.

It is up to the users choice if they like to post or not to post created stories, entirely depends on users choice.

Facebook Stories For Pages

Facebook launches facebook stories open on all pages. If we want to share stories from the Facebook pages, we should follow the similar step with a small difference.

Open the Facebook mobile app for iOS or Android devices.

Go to any page from your facebook app if you’re an Admin to any page.

Just Tap on Create a story, follow the same instruction how you posted by general users.

After creating the stories, you can apply some Camera effects before posting it on the Facebook page. You can use effects and save it to your gallery.

You can add frames and masks effects which shown at the bottom of the screen. The next icon here allows you to Downward facing pencil and choose the colors.

Everything done to your Facebook Stories, Save it and share on a Facebook page.

Facebook Stories for Brand Marketing

Facebook stories are not only useful for connecting people who and see who has seen your Facebook stories.

Facebook pages not meant for business pages, for your page timelines. The people who follow you and friends can only view user stories.

Make use of people who regularly check and share your posts on Facebook, connect with them and introduce your business services on Facebook.

Business owners can make use of Facebook stories for optimising their posts according to their business themes like colors, Emojis, filters, and hashtags with the company name.

Add celebrations of business milestones, quick clips on previous projects, share signature business tips and your team snaps.

Add behind the scenes footage, share your memories of your business pages. Take audience with you to participate in your business events.

Introduce your business tips and trick in short for the audience who don’t know about your business. Provide exclusive offer videos or short clips from your company.


Would you like to share your day on Facebook? Just follow the above procedure and feature to create an excellent Facebook Stories and share it on your timeline or share to you’re Friends.


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