Did you observe your Facebook newsfeed?? Here we discuss Facebook video news feed alogorithm.
Do you know how the video content basing on your interest displayed in your newsfeed results?
How is Facebook ranking the video content?
What is Newsfeed algorithm?
Let us explore these things in detail.
The most engaging platform
Facebook is the most engaging platform across the web as it is the platform where real-time conversations happen.
Facebook was turned as the biggest competitor to other social platforms because business from startups to brands are more likely to connect their audience on Facebook.
Yes, the platform is meant for business interactions along with the social interactions between users across the globe.
Facebook was connecting users across the globe by breaking the barriers of language and distance between the people.
Even a simple in-house business man can promote his services by creating his own page.
Facebook is the only platform that made advertising much easier to the startup businesses to from organic to paid advertising.
Comparing to other social media platforms, the majority of the individuals and startups felt that Facebook is more user-friendly for business marketing compared to other platforms.
Hence it is called as the most engaging platform.
The Science Behind Facebook Video Views
Facebook will begin telling users how many views a video has received, a move that demonstrates the importance Facebook videos play for online publishers trying to push their content in front of as many people as possible. Facebook will begin telling users how many times a video appearing in their news feed has been viewed. The number of times a video has been viewed will be shown on public videos from individual people and pages. The announcement came as part of a blog post detailing the importance Facebook is placing on video. And it’s not hard to see why. In addition to the sheer volume of people regularly viewing and sharing videos via Facebook, the impact of Facebook videos is well documented by this point.
In a notable example from the summer, the ALS Ice Bucket Challenge raised more than $100 million in 30 days for research on amyotrophic lateral sclerosis (ALS). That was mainly a result of individuals challenging friends on Facebook and sharing more than 17 million ALS challenge videos that were viewed by more than 440 million people more than 10 billion times. As Facebook has become an essential platform for online publishers to push content to viewers, it has added new features and metrics to let publishers know how many people have viewed and engaged with their videos as well as a link to external websites viewers can visit after watching a video.
Video on Facebook was built to be mobile first, and now more than 65% of video views are on mobile. Now, once users finish watching a video, Facebook will also begin showing users related videos, it thinks they will want to see. Facebook has the edge over the Google-owned video giant in that it can target viewers directly on their mobile devices, while YouTube tries to figure out how best to transfer its users from the Web to mobile.
Video on Facebook
Which content do you feel more interactive, text and image or video?
Yes, we know that the answer was same from general use to the marketer.
The video is ruling the world today. Everyone was turned towards video content and are habituated to watch every day.
When comes to Facebook video, the results are more attractive than the results obtained from other platforms.
In marketer perspective, how do you think about your video promotion?
Do want your video to get more views, likes and more reach?
Exactly, if you want all these things and to reach your goal you will need to understand the Facebook newsfeed and Facebook algorithm
Impact of Facebook video
Video content has a great impact on present society. The video consumption rates are highly increased across the globe with an increase in smart phone usage.
The Facebook video has great importance in marketer’s diary as the video is always the most engaging form of the social media platform and especially on Facebook.
The Facebook platform was equipped with bets publisher tools and editing tools for publishers, marketers and users.
The platform is encouraging the video ads and video usage.
When comes to user perspective, using video and getting relevant video suggestions in newsfeed depends upon the Facebook algorithm.
Facebook newsfeed
Facebook had well-designed newsfeed algorithm which was developed basing on the user’s interest and recent activities.
When comes to video content in the newsfeed, Facebook platform update the results and display results basing on the watch time, views and interest showed in a particular video will more likely to display in your newsfeed and also get relevant video content in the home newsfeed on facebook platform.
Facebook Video newsfeed algorithm
The video completion rates
Facebook continuously improve news feed for videos and live videos too. The main consideration is watch time and how long a video is watched and whether the people are turning on sound or watching in full screen or not.
All these things will be considered while fetching the video completion rates. If user love to watch the long form content, then they can more likely to see the longer form of videos in their newsfeeds and vice versa.
If you are a marketer and managing a facebook page, then you have to focus on the creation of videos that are relevant and interesting to your audience. Try the best length videos basing on your audience interest with a good story telling.
Facebook newsfeed always targets delivering the better newsfeed experience to its users.
The main goal of the Facebook platform is to provide the relevant results in newsfeed basing on their user’s interest.
The platform ranks the videos basing on several factors like comments, likes, shares etc.
The newsfeed is generally targeted to provide relevancy. The video links that are posted by the people directly on to the platform is also considered separately for rankings. Users can check their page analysis and analytics in new video metrics section on the platform.
The algorithm was changed the time to time basing on the science of user activities on pages and profiles. Today, users can fetch the average duration of video views and number of video views which are differentiated as organic as well as paid views.
The audience retention graphs with page insights will be given in detail. The page insights can provide you the information about clicks, actions, revenue and CPA.
Therefore, there is a behavioral science behind the Facebook algorithm as the platform mainly targets the user behavior towards video.
Finally, the platform created the best algorithm for video content.
Image Source: pixabay.com
Conclusion
Facebook’s Feed, formerly known as the News Feed, is the heart of the platform’s user experience—curating content using complex algorithms that prioritize relevance, engagement, and personalization. With features like Home, Feeds (Recent), and Favorites, users have more control over what they see and when. Understanding how the Feed works—through engagement signals, ranking systems, and user preferences—empowers both individuals and businesses to tailor their content strategies for better visibility and interaction.
For content creators and marketers, this means crafting engaging, authentic, and timely posts, while also using available tools like “See First” and Favorites to stay connected with their audience. For everyday users, leveraging Feed controls allows a more meaningful and customized browsing experience. As Facebook continues to evolve its algorithm and interface, staying informed and adaptable is key to making the most of what the Feed offers.
Science behind Facebook Video News Feed Algorithm: FAQs
What Is the Facebook News Feed?
The Facebook News Feed, now called “Feed,” is a personalized stream of updates including posts, photos, videos, and activity from friends, Pages, and groups you follow.
How Does Facebook Decide What to Show in My Feed?
Facebook uses a ranking algorithm that evaluates thousands of signals such as your interactions, relevance, content type, and recency to determine what appears in your Feed.
What Are Feed Filter Tabs?
Feed Filter Tabs allow users to switch between different views: algorithmically sorted (Home), most recent (Chronological), and Favorites (chosen friends and Pages).
What Is the Difference Between Home and Feeds Tabs?
The Home tab shows content Facebook recommends for you using algorithms, while the Feeds tab displays posts from people and Pages you follow in reverse chronological order.
What Is the Favorites Tab in Facebook Feed?
The Favorites tab lets you select up to 30 friends or Pages whose content you want to prioritize and always see in your Feed.
Can I View My Facebook Feed Chronologically?
Yes, by selecting the “Recent” or “Feeds” tab, you can see posts in the order they were published.
How Do I Control What I See in My Feed?
You can use tools like “See First,” “Unfollow,” “Snooze,” and Favorites to customize and control the content that appears in your Feed.
Why Don’t I See Posts from All My Friends?
The algorithm prioritizes posts it predicts you’ll find most engaging, which means you might not see everything your friends post unless they’re in your Favorites.
How Does Facebook Determine Which Posts Are Relevant?
It analyzes factors like engagement (likes, comments), relationship strength, post type, time spent on posts, and past behavior.
Does Facebook Show All Posts from Pages I Follow?
Not necessarily—Facebook curates content from Pages based on relevance, past engagement, and post performance.
Can I Hide Posts I Don’t Like?
Yes, you can click the three dots on any post and select “Hide post” to see fewer similar posts in the future.
What Is the Purpose of the “Why Am I Seeing This Post?” Feature?
This tool gives insights into why a particular post appears in your Feed, based on your interactions and preferences.
How Often Is the Feed Algorithm Updated?
Facebook updates its algorithm frequently to improve content relevance, reduce misinformation, and respond to user feedback.
Do Reactions and Comments Affect What I See?
Yes—engaging with content signals to Facebook that you find it relevant, which increases the likelihood of similar content appearing.
Can I Completely Disable the Algorithm?
No, but you can bypass it temporarily by using the Feeds or Most Recent tab for a chronological view.
Does the Feed Show Suggested Content?
Yes—Facebook may include recommended posts, Reels, or content from people and Pages you don’t follow but may find interesting.
What Types of Content Are Prioritized in the Feed?
Content that sparks meaningful interactions—like comments and shares from friends—tends to be prioritized over passive content.
Can I Use Feed for Business Page Engagement?
Yes—Pages that post engaging content regularly can still reach audiences, especially if followers mark them as Favorites or engage frequently.
How Do Feed Changes Impact Organic Reach?
Algorithm updates can influence how many users see your posts organically; Pages need to adapt to changes in ranking signals to maintain reach.
Why Did Facebook Rename the News Feed?
The term was changed to “Feed” to reflect a broader content experience, including recommendations and more diverse formats beyond news.
