Every day we experience different kinds of emotions in various moments in our life. These feelings impact on our lives and now in the world of marketing too. Yes, marketers are targeting the emotions of the people that mean they are planning and making their strategy in creating the videos basing on the consumer’s feelings to keep them get attached to their videos.eCommerce Video Marketing is one of the best options to connect with the customer
Mobile video advertising is the best way to reach the millions of audience across the web. The mobile usage had significantly increased from year to year. Marketers are developing their applications to get connected with the people with one click.
The consumers are relying on the mobile devices to shop the products online. 60 percent of the online consumers are using their mobile devices for shopping and ordering the products. Here are some best tips to go with the mobile eCommerce video marketing and advertising.
Table of Contents
Do’s and Don’ts in eCommerce Video Marketing
Video marketing is the primary tool for the e-commerce marketers to succeed. Video marketing can boost the conversion rates for the e-commerce marketing, and it can convert the visitor into the customer.
Some thousands of e-commerce companies are succeeding with commerce video marketing today but, some companies are still lagging under the process and failed to reach their targets due to some mistakes in E-commerce video marketing whereas other succeed by taking the advantages over the process.
Here are some dos and Dont’s in e-commerce video marketing in purest form which can help the marketers to get success and especially for the beginners.
- Do research on similar products and their competition across the web
- Plan your product marketing video strategy
- Don’t forget to create your product video based on what is your product? What’s new in your product? How can it differentiate from other products? How can it be helpful to you? This type of video content has the great response from the audience.
- Try influencer marketing campaigns with best influencers that suits your niche
- Do social media marketing
- Go with recent trends and create supportive product videos
- Don’t forget embedding your videos on your company blog
- Don’t neglect the how to video content
- Don’t apply same formula for different social media platforms
- Don’t compromise in quality
- Don’t stop your regular interaction with audience across the platforms
- Don’t over promote your brand in commercial ads
E-commerce video marketing is the craziest stream to attract the customers by using video. In this e-commerce video marketing, the only concept they choose is using the short and simple video strategy which directly hits at the customers.
In this, the most significant thing is that we should introduce testimonial videos which can spread our commitment towards the customer by delivering the customer needs.
Tips to Drive Emotional Response with eCommerce Video
You may already watch some ads which make you feel happy, sad, surprising and sometimes you may be amazed and feel pride on watching some ads across the web. All these are a part of marketing strategy. Even the majority of the viral video content on the web also contains emotional content.
But, some videos are the most prominent failures due to the negative impact of the emotional video strategy. So, here are some tips to drive emotional response to eCommerce video marketing.
Reasons behind why people share videos
- To get connected with friends with their interests
- Socializing the friends offline
- Of the sharing person believes that it is useful to their friends
- If a video promotes a good cause
- If it is included with a current trend
- If it demonstrate the knowledge towards a subject
- If it is heart touching and emotionally connecting
- if the sharer wants to tell their friends and be the first to explain the subject
- In order to start conversation
- To know what their friends think about that video
Tips to drive emotional response to your videos
- Know your audience pulse by researching on similar video content and grasp the things within the video which makes significant impact on consumers mind.
- Create testimonial videos
Best Practices in Mobile eCommerce Video Advertising
Optimize your website in a proper way to make the users comfortable while shopping
Website optimisation is very important because many websites are slow to respond when the consumer clicks onto a product which can make them impatient and just left from your shopping stop. It can lead to the longtime loss and also loses trust among the consumers.
Allow and design that your ads can run on native player of the users mobile
Several devices force the video to get played on its native player. So provide to consumers with an efficient designing which your ad must support to play with the consumers native video players.
Create responsive design
Add shopping carts and one-click mobile application for your shopping website. Make it more responsive to the consumers to access the information about the products you have displayed in your catalogue. Make separate categories allow easy access to the product basing on the list. Provide them with best customer support to increase your sales.
Consider screen size and intuitiveness
Land on cell phones has expanded as screen size has gone up, enabling portable intuitive video to develop from basic social-share catches to more obvious solicitations to draw in and extend the video inside MRAID conditions.
In-App Space Dominates Mobile Video Ad Industry
75% of versatile video advertisement stock obtained is in-application, not the portable web. T
To make the ultimate e-commerce video marketing just use the all the social media sites in all angles. If you are thinking to do e-commerce video marketing, then just remind yourself about the points mentioned in this article. Can give you an idea of what areas you need to work best practices for mobile video advertising, mobile video ads are the beat for advertising brands.