While running a video advertising campaign it is necessary to understand how well it is performing. Data Analytics not only helps in focusing on the audience and improves the performance of the ad but also give the insights on the behaviour of audience, demographics and help unlock the most dollars from digital video.
Brands want to know if their marketing campaigns are helping to increase sales. They want to know which type of videos is giving them greatest return on investment.
Video views and video page views are important data analytics that tells the brands how many users click the video to play it.
It also reveals how many people are interested in the video. These details help the publisher to optimize the video thumbnail and place the video on the page to increase the views.
Brands that require optimising the online video advertising need powerful data analytics that video covers everything from video engagement to reach and also the monetisation.
Data analytics play an important role in following the trends and provide the users with important statistics. The statistics allow managing the advertising campaign and decide how to target the message to right customers at the right time. Thus the maximum possible use of client’s advertising budget can be made.
Data analytics help to know what kind of videos should be made.
By using Data analytics, help to post the videos in the right place. Video advertisements are not just for marketing but also for driving sales.
Data analytics will have a big effect on the video advertising campaign. Online video ads are major drivers of clicks and buying process. Data analytics and online video ad campaigns go hand in hand. Digital video advertising is here to stay, and we have to do everything we know to improve it.