Shall we include video in the content marketing? Why not? Video Content Audit conducting is effective and powerful.
But how can we know if the videos on the YouTube channel are performing or not?
There is away, and it is conducting a video content audit.
Table of Contents
- What is Video Content Audit?
- YouTube Channel Video Content Audit
- Finding Best Performing Videos in the YouTube Channel
- Researching Best WatchTime Videos
- Examining More Audience Retention Videos in YouTube Channel
- User-Generated Video Content Marketing Strategy
- What is User-Generated Video Content?
- Best Way to Implement User-Generated Videos that Boost Content Strategy
- Ways to Collect User-Generated Videos from Social Media
- User-Generated Video Marketing Trends
- How To Do A Video Library Audit
- What is a video library audit?
- Steps to a successful video audit
What is Video Content Audit?
So you are committed to video marketing and are delivering consistent video content to build the subscriber base. It is important to know if each of the individual content pieces is supporting the marketing goal or not.
Video content audit helps in keeping organized and ensure that the videos produced are supporting the parts of the funnel. Here are the important steps for conducting a video content audit. First, outline the goals of the video, list the inventory of the video, make a spreadsheet of video assets. Include fields such as video title, the date of the video release, the topic, category, total views, etc. Get rid of the videos that are not performing well. Identify if there are any gaps in the video content offering. Based on the gaps create new content.
YouTube Channel Video Content Audit
For auditing, the video content on YouTube channel, take the total number of views and then divide this by some videos in the channel. YouTube channel gives the average video views. This figure helps to know how the video content is performing. Use the promoted video option of YouTube to promote the content.
We can get information about what is working properly for the YouTube channel and what is not working. The auditing did by comparing the channel to the top competitors. We can also get answers to questions like from where the views are coming, how to sell with YouTube, what content should be made to improve the channel and what best practices are not being followed which is affecting the channel performance.
Finding Best Performing Videos in the YouTube Channel
The next step in YouTube video content audit is to know about the top viewed videos. These indicate the type of content that is performing well on the YouTube channel. The videos that are not performing indicate that these are not working for your business. Try determining why some of the videos are not performing.
Researching Best WatchTime Videos
Watch time is how the audience is watching the videos. Analyzing this will help in organizing the videos and also promote videos with new ideas. Video Content Audit watched YouTube analytics. Best performing videos, comparison of videos, geographical distribution and a map showing where the videos are getting the views showed.
Examining More Audience Retention Videos in YouTube Channel
Knowing the audience retention analytics gives an idea of how loyal the audience is. Comparison of videos can be made to know about the performance of certain videos.
YouTube channel audit helps in understanding the performance of original videos and make changes to the content strategy, distribution and audience development if required. It is difficult to understand the performance of YouTube, and so hire a professional audit service, they will give competition reports, performance reports, etc. relegated to the channel. ReelnReel offers YouTube channel audit services. We analyze the data and identify the improvement opportunities to outperform the competitors.
YouTube channel audit is placed into appearance, content, search and integration categories. The audit will show what is going right and what is wrong with the YouTube channel. And these services also give a comprehensive plan using which the channel performance can be improved.
If you are looking for a Complete YouTube Channel Audit and Growth Strategy Plan contact us at [email protected]
User-Generated Video Content Marketing Strategy
Video content marketing online engages the consumers. The video content marketing helps draw a large number of the target audience. One way of securing the attention of the target audience is to put the user in the video. The user-generated video has become one of the crucial parts of digital marketing strategy, and it proved to improve the performance of digital marketing.
What is User-Generated Video Content?
User generated video content is a strategy that encourages the consumers to share their experiences with a product or a service of a brand. These experiences share via digital channels. The user-generated content can be in any form; it can be pictures, text, or video. Big brands do not just use User-generated content, but more than eighty percent of the businesses are now using this, and more companies are going to incorporate this into their digital marketing strategy in the coming days.
Best Way to Implement User-Generated Videos that Boost Content Strategy
User generated content proved to engage customers more than brand generated content. This saves time and resources for the marketing teams and is sure to increase the ROI. In today’s digital world, customers want to see only entertaining content and they want quick solutions for their problems. Here are some strategies to implement user generated videos to boost content strategy.
• Ask the use to submit videos for social sites such as Snapchat and Vine
• Invite fans to be guest bloggers
• Offer incentives for customers who submit their personal experience with the product or service
These tips can be used for user generated content and use them to create online presence. The customers will be more engaged with the brand.
Ways to Collect User-Generated Videos from Social Media
Businesses of all sizes are now relying on user-generated content to engage the customers and to drive sales. Here are a few tips that can encourage users to generate content on social media. Ask the customers and followers for their ideas and encourage them to contribute. Send emails to existing customers, old customers, fans, and influencers to generate video content. Encourage them to share advice, tips, personal experiences in the form of video content.
Use hashtags on social media, and this is the best way to collect user-generated content from social networks. Offer incentives to customers to inspire them to created video content.
User-Generated Video Marketing Trends
User generated content is one of a great way to direct the prospect customers down the conversion funnel. User-generated content trusted by the audience than any other media type. User-generated is good news for the businesses that are hoping to build online communities but is bad news for those who are still focusing on traditional advertising.
Instagram is a perfect platform for capturing the experiences of the users. User-generated content advantage can get by reposting the customer videos. And this will help both the customers and the brands.
YouTube is another popular platform to post user-generated content. People are watching more video content on YouTube than any other video sharing platform and more than on television. Thus YouTube should be a part of the digital marketing strategy for the business of any size. Showing the user-generated content on YouTube is a great way to help the audience to decide whether to purchase the product or not. This type of content can influence a lot of prospective customers. Brands are now encouraging customers to created unboxing videos. Several forms of content published on social media and user-generated content proved to stand out.
How To Do A Video Library Audit
As we see, most of the businesses use videos intending to attract customers. This helps in improve the growth of the brand. As the businesses are publishing video content day by day, the library may be overstuffed. Therefore, it leads to weakening your effective video marketing strategy. The periodic review of videos is necessary to find which video content is relevant or deleted. Performing video library audit will help you to confirm where you are not standing well.
What does it mean?
Why do we need to discuss it?
Is it shows such an impact on the success of video marketing?
We discuss each query that bugs in your mind about the video library audit. The running of a video audit will clean the video library by refreshing video content. Moreover, you can figure out the neglected areas.
What is a video library audit?
Through the video library audit, we can trace out the videos which are doing more harm than good. For suppose the YouTube channel videos having more dislikes, videos which are not performing well on your site and Facebook videos with very few views, etc. should have the video library audit.
The video audit can make you discover the video content, which has a higher impression rate than expected.
In most of the cases, the low budget videos will gain more impact than the highly budgeted and carefully curated video content.
Perhaps, you can find how successful that video was and can create such type of engaging videos.
Video audit can be used to identify the specific videos and topic that are not performing well.
The video audit may show that you don’t find the videos of behind the scenes and live streaming videos. Then you can start working on those videos.
Steps to a successful video audit
Gathering complete video data:
This process is a little bit time consuming, and this is where you should gather all the details of the video content. Then you need to compile it to the single space like using video audit template.
Here is the list of data what you need to include in video audit –
- Video URL
- Video type
- Release date
- Buyers persona
- Aim of video
- Embed video site pages
- Stage of the marketing pipe.
- About of the video products or services
- How you are going to use the video
- Views, engagement rate, click-through rate, play rate, conversion rate, and shares, etc.
Outlining video goals and content marketing strategy:
The immersion of video content always leads to gain audience engagement. Moreover, the video content regarding your company events or any will build the trust in the audience that makes the conversion.
Remember that without having a specific goal of creating your video will not work fairly. Hence, the setting of a video goal is the primary key in the audit.
Determining the gaps in content offering:
When you sort out sales and marketing teams through the video library, then you need to collect the resources to go further. Here you can pick out the lacking assets by sorting list like areas of the funnel, specific topics, and buyers’ persona.
If your channel has more entertaining video content and no details of the products demos then create videos of product focused.
The video audit helps you identify gaps in video inventory. Now you can find how many videos generated on different topics, on which platform your videos are playing a role, low and high budget videos and various types of videos, etc.
You can even sketch your worst performance by analyzing the video types, platforms, and topics which are having less audience attention.
After that, you can outline the budget that you spend on the low and high performing videos. Hence, where you need to spend more budget and where not will be notified through video audit.
The two factors, like quality and effectiveness, are the most considerable to categorize your videos. To do that Keep, Redo, Reuse, and Remove should be considered.
If the video is being effective though it is outdated, not on brand or having poor quality, then Redo is the immediate necessary action. In this case, such videos should be refreshed by making changes in fonts, colors, and branding.
The videos which are not working effectively, having poor quality and not getting the intended audience attention comes under Remove. This type of videos may down your brand image. Immediately remove such videos.
When you decide to keep any particular video, then it should fulfill all requirements like clear goals, effective, interact with your intended client and high quality. If you find such videos while performing video library audit, then you can safely keep them, but it won’t work all the time.
This type of video has high-quality content, created aiming at a targeted audience, and relevant. But they are not being used effectively.
This is where you need to reconstruct the videos to grab the audience through its performance.
Refreshing to create fresh and better content
Now might get an idea of what to do with already existing content and finding steps to improve content marketing.
Here what you need to do is bringing all such video content to work with newly updated video content marketing strategy.
All the business brands who want their products or services to reach the relevant and targeted audience then conducting the video library audit is mandatory. The launch of a video audit shows successful results of improving your video hosting site.
All these would be useful to gain the traffic of the audience through continuous engagement on the site and this user generated video content can be best way to get popularity of the channel.