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Video Platforms
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Overcome Device Fragmentation to Deliver OTT Content Applications
According to Parks Associates, nearly 60% of U.S. broadband households have an OTT-enabled TV. But what does that…
OTT Video Delivery: Challenges And Aspirations
The term “OTT” stands for “over-the-top.” In video delivery, OTT refers to delivering video content over the Internet…
OTT Sports Opportunities and Challenges
As the world of sports evolves, a new phenomenon is emerging – OTT sports. This term refers to…
The Future Of TV Measurement Data
The world of television is changing rapidly. Latest streaming services are popping up left and right, and traditional…
How 5G will Change the Way We Watch TV
The way we watch TV is about to change—thanks to 5G. For those who don’t know, 5G is…
Trends in VOD Service Monetization
The video-on-demand (VOD) industry is booming. In 2020, the global VOD market was valued at $70.5 billion and…
Data Science and OTT – A Match Made in Heaven?
If you’re unfamiliar with OTT, it stands for “over-the-top.” It refers to delivering film and TV content via…
OTT Analytics: Reporting Best Practices for OTT Platforms
As the world of online streaming continues to grow and evolve, so does how we measure and analyze…
How to Create an Effective Facebook Video Advertising Strategy
There’s no doubt that video is one of the most effective ways to reach your audience on Facebook.…
What are the Sectors Getting Affected by Rising OTT Platforms?
It’s recent times streaming services especially OTT platforms like Netflix and Hulu have been taking over in recent years. Increasingly people…