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Video Monetization
230 posts
Connected TV Measurement: How ROAS, CTV, and Attribution Measured
As connected TV (CTV) becomes more pervasive, it’s important to understand how to measure its impact on advertising…
What are the Technical Challenges of the OTT Platform?
OTT platforms are becoming increasingly popular for watching TV and movies. But what are the technical challenges of…
Understanding the difference between OTT and CTV
OTT and CTV are two different types of video services, but many people don’t know the difference between…
How to Foster Your Digital Strategy with Native Video Advertising
Audiences are increasingly spending more time watching videos online, and businesses must take advantage of this trend. One…
OTT Monetization Models that apt your Audience & Business Goals
OTT (over-the-top) services such as Netflix, Hulu, and Amazon Prime Video have disrupted the traditional TV viewing experience.…
Benefits to Create an OTT Streaming Platform For Your Brand
OTT streaming platforms provide customers with an engaging and convenient way to interact with your brand. It is…
Types of OTT Application Multiscreen Apps and Portals
OTT platforms are seeing significant changes in their app and portal landscapes. Multiscreen apps are becoming more prevalent…
OTT Monetization 101: Guide to OTT Video Monetization for Broadcasters
As the world of online video continues to grow, so does the need for broadcasters to find new…
Performance Marketing Strategies for CTV and OTT Video Ads
There are many different ways to market your product or service in today’s digital age. And with the…
Automatic Content Recognition (ACR): The Future Of TV and OTT
Did you know that there’s a technology that can identify the content of what you’re watching on TV…