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Video Marketing
1899 posts
Data-Driven Linear TV Advertising: Best Practices for Planning a Data-Driven TV Ad Campaign
Data-driven linear TV advertising is a powerful tool for reaching consumers with targeted, relevant messaging. We’ll share best…
Audience Measurement for Video Ads: How to measure Audience for Video Ads
Are you thinking about running a video ad but unsure how to measure its audience? You’re not alone.…
OTT Ad Metrics: How Do You Measure OTT Advertising
Measurement is a key component of any advertising strategy. And when it comes to Over-the-Top (OTT) advertising, figuring…
How to Use YouTube for Marketing Research
Looking for some creative ways to use YouTube for marketing research? You’re in luck! We will share four…
Video Content Marketing Trends To Stay On Top
Video Content is one of the most popular and efficient ways to market your business. As technology advances,…
Volumetric Video Streaming: The Future of Video Technologies
Volumetric video streaming is the next big thing in video technologies. With advances in virtual reality and 360-degree…
Best Strategies to beat OTT Video Piracy
As the online video market continues to grow, the threat of piracy increases. OTT video providers need to…
Influencer Video Marketing: Trends & Strategies
Influencers are the new kings and queens when it comes to video marketing. With the ability to reach…
Advance AI-Driven Video Analytics: AI-based Video Analytics Benefits and Challenges
In recent years, there’s been a growing interest in video analytics. And as the technology powering AI-Driven Video…
OTT Analytics and Reporting Best Practices for OTT Platforms
OTT platforms are quickly becoming a vital part of the entertainment landscape. Some options are available, and OTT…