Online streaming services are democratized and are a great way for consumers to watch on-demand videos and enjoy their favorite programs, such as TV Everywhere technology. Therefore, Video Analytics is becoming essential for service providers who wish to remain competitive and to understand better and satisfy customers.
A video analysis product to identify what appeals to users. So, you can get a customer and maintain but also develop new sources of revenue. Using data gathered from these tests, you understand how a user consumes media and what they expect (or be expected in the future) an online video platform.
Table of Contents
- YouTube Video Analytics
- Facebook Video Analytics
- Twitter Video Analytics
- Native Player Video Analytics
- Video Analytics Platforms
- Video Analytics Market Statistics
- Video Analytics Market Analysis Applications
- How to Use Video Analytics to Measure & Grow Your Brand?
- Video analytics
- Engagement rates
- Video play clicks
- Call to actions
- Demographic analytics
- Measure in a right way with good strategy
- Brand lifting
- Video Analytics Trends: The Definitive Guide
- Video Analytics 2019
- Video Analytics Trends in 2019
- Predictive Video Analytics
- Intelligent Video Analytics using AI, Machine Learning, and Big Data
- Video Analytics with Location and geotargeted
- Micro Expression Video Analytics
- Video Tracking in Video Analytics
- Object Detection in Video Analytics
- Facial Recognition in Video Analytics
- Tamper Detection in Video Analytics
- Shape Recognition in Video Analytics
- Dynamic Masking in Video Analytics
- Style Detection in Video Analytics
- Egomotion Estimation in Video Analytics
- Motion Detection in Video Analytics
- Video Analytics Market Statistics and Projections
- Real-Time Video Analytics – The Next Big Thing
- Using YouTube real-time video analytics
- What are the popular real-time video analytics software and tools?
- Big Data Video Analytics using Hadoop Latest Technology
- Big Data Video Analytics
- Cloud-Based Video Analytics – The Next Big Thing
- Video Heatmap Analytics – The Next Big Thing
YouTube Video Analytics
YouTube is the second largest search engine in the world. It would be crazy to miss out on such a reservoir of potential customers. All e-commerce vendors should use videos in its marketing strategy, as well as analyzes of range to track the performance of their YouTube campaigns.
Once you know the audience analysis for your videos, you can develop strategies to broaden the target of your videos and increase your sales. We collected ten of the best techniques to analyze and track the performance of your YouTube videos. Let’s go:
- Follow the Number of Views
- Discover the Origin Traffic
- Determine the Demographics of Your Audience
- Know Geographic Origin of Your Audience
- Pay Attention to Viewing Locations
- Analyze Your Audience Loyalty
- Follow the Number of Subscriptions
- Analyze Sharing on Social Networks
- Read and Respond to Comments
- Pay Attention to “like”, “I do not like” and Featured Favorites
Facebook Video Analytics
Facebook announced the deployment of new measurement tools for Pages publishers. They will allow them to measure the audience videos they publish on a daily basis.
Now they have a new segmentation that offers three types of measures: the total minutes of viewing a video on any given day; the number of times a video has been viewed a particular day; the number of times a video is watched for at least 10 seconds on a given day. In the latter case, if the video length is less than 10 seconds, the measurement will refer to the number of times it was viewed at least 97%.
This data is accessible from the Statistics page and in the library by clicking on the video in question. Facebook says they will also be integrated with the API stats shortly. (Eureka Press).
Thinking about how video is working on Facebook?
To settle on informed choices about utilizing video on Facebook, you need a decent comprehension of how your fans consume it.
Here you’ll find three approaches to analyze video posts on Facebook.
1: Compare Native Facebook Video Posts with the YouTube Video Posts
How about we begin by contrasting how videos posted locally with Facebook contrast and YouTube videos shared on Facebook. You need to check whether you get an execution help by presenting locally on Facebook and provided that this is true, how much.
2: Look at Video Posts vs. Photo Posts
On the off chance that you take a gander at the Post Stories engagement metric, photographs performed also to Facebook native videos. Nonetheless, when you get to the achieve measurements; Facebook’s video stage beat photographs by a substantial margin.
3: Evaluate Long and Short Video
Take a gander at the videos presented locally on Facebook. This permits you to see play-time information, notwithstanding the Consumption, Stories, and Reach data, and also to discover the Avg amount of the videos individuals watched.
Twitter Video Analytics
Twitter has launched a beta version of a Promoted Video program a long time ago, which gives publicists the capacity to run video content utilizing the Cost Per View (CPV) advertisement purchasing model, and also another arrangement of video investigation apparatuses. It’s accessible to choose content distributors and checked clients.
The new component develops Twitter Amplify, which permits brands to augment their social TV discussions with in-tweet video clasps and constant double screen organizations.
“By utilizing Promoted Video simple for brands to transfer and disseminate video on Twitter. To gauge the span and adequacy of this substance,” composed David Regan, Twitter’s senior item chief for TV and video, in a blog entry declaring the project.
Native Player Video Analytics
Analytics permit you to perceive how users are locked in with your products and services. Native Player Video Analytics can give bits of knowledge into how viewers are devouring content and what they find captivating. Whether you utilize video as your essential business or to bolster your business, Native Player Video Analytics permit you to perceive how clients communicate with your products and can be utilized to develop your user base.
Video Analytics Platforms
For business or organizations working to create or keep up an effective online video analytics, an online video stage can ease the difficulties of planning, delivering and adapting online video streaming content. These difficulties just turn out to be more troublesome as customers generally expect better looking, higher performing online video experience on any gadgets or any devices, anyplace.
Here are some of the Video Analytics Platforms
Video Analytics Market Statistics
Based on various applications, the video analytics business sector is divided into video indexing, individual’s acknowledgment, episode discovery, tag acknowledgment, object acknowledgment, cross-camera following, and movement observing applications. The report additionally gives data relating to various end-clients, for example, private, business, modern, transportation and logistics, human services, neighborliness, and the instruction industry. The report intends to give an exhaustive, cross-sectional examination of the video analytics market crosswise over major topographical fragments, for example, North America, Asia-Pacific, Europe, the Middle East, and Africa, and Latin America. Video analytics performs different undertakings, for example, the examination of pre-recorded video for the extraction of information or occasions from recorded video, and constant investigation with the end goal of moment recovery of events of interest as they happen.
Video Analytics Market Analysis Applications
● Video Indexing
● Object Recognition
● License Plate Recognition
● People Recognition
● Incident Detection
How to Use Video Analytics to Measure & Grow Your Brand?
More than 80 percent internet users are watching video content which includes video ads. If you consider Video Analytics, More than 40% of people are taking action after watching a video ad. The customer sales funnel was charged with the video revolution and smartphone usage.
Today, people are using multiple smart devices to watch video content on the web, and it is tough for marketers to track the audience across multiple devices. So, video analytics can be beneficial to the brands and marketers to estimate the things in a better way.
Analytics is essential to know the overall status of your efforts to reach the audience. It helps you to reach things with a perfect estimation through analytic data. Businesses will not have any way to know about their popularity without analytics data.
The video is the most common part of every digital or online marketer’s strategy. In order to measure your brand, only video views are not enough to measure the overall video performance during the campaigns. There are various metrics that are required for measuring the brand metrics.
The metrics depend upon how users are interacting with your video content. It can provide you a detailed time-based metrics of your video content. By using the engagement metrics brands can know about at which timing their audiences are leaving the video and the average spent time on video.
By getting this information, brands can plan their next step to improve their video performance and content that is required to grab the audience attention. Brands can also check the rewatching and track the audience interest at a particular section of your video.
Video play clicks
The video play rates are beneficial to the brands to estimate the number of users who click on the play button displayed on your video across the web or a platform. Your video can be displayed on your websites, blogs, or another landing page. So you can measure the percentage of people who go for click to play on your video. It helps your brand to know the way of optimizing your video screen and player location.
Call to actions
You might insert your call-to-action in your video to make good conversions. But how can you know about the information of people who approached with your call to actions?
Yes, the Call to action responses can be known by detailed analytics where brands can fetch the information and can lead good conversions.
Do you know from which place you are getting more viewers? Do you know whether you are reaching the right audience and market?
Then demographics analysis is very important for your brand to know the specific demographics information which can help you in brand marketing.
Views can be an important metrics in analytics as you can track the view count of your video content and make it more engaging. You can know about the unique views of your video and can save the time and money. Brands can analyze the real-time trends and boost their ROI with these metrics from analytics.
Measure in a right way with good strategy
A definitive analytics strategy is essential to reach the right audience and to boost your sales leads. The analytic strategy is beneficial to get better results.
The first thing that your brand must consider is to choose the right platform for hosting and tracking the videos. Most of the marketers choose YouTube, Vimeo for their video marketing and brand promotion. Though these platforms offer analytics, they don’t provide detailed analytics, but you can integrate the capabilities and automate them. Brands can track the viewers from the first click and first conversion.
Since 2013 Google started Brand lift solution which helps in the initial measurement of the real impact of YouTube ad campaigns and brand awareness and the interest. It also measures the impact of Youtube ads and sales conversions.
Google has isolated the control group for YouTube ad tracking and measurement. The brand lift solution can help the brands to know the real-time analytics related to the video content with the comparison of the organic search.
The Facebook brand pooling also enables the advertisers to measure the brand awareness on its platform. The CPA. Cost per acquisition rates can help brand marketers to drive better sales conversions online. The ad words can automatically set the bids and possibly boost conversion rates. This strategy can help the customers to reach your brand products and convert them into your customers.
Finally, analytics helps your brand to move forward by delivering great competition to the fellow competitors as well as improve the brand conversions rates and development.
Video Analytics Trends: The Definitive Guide
Now everything is going on video, and in simple words, it is the sovereign of global marketing. Social media platforms that are completely related to the source video are the main target for the advertisers and marketers. Find everything especially about the Video Analytics trends 2019 in below phrases.
How can we find the performance of particular video on a channel?
Video Analytics 2019
Multiple devices are playing a role to watch the video, and it is difficult to analyze the activity of a particular content, i.e., from where and how the video is showing best results. We can overcome all these hurdles by using the concept video analytics.
The use of Video analytics will give you the perfect figure to consider the advanced strategies that help in building the brand with continuous engagement.
Video Analytics Trends in 2019
Predictive Video Analytics
The intention of introducing predictive video analytics is to analyzing statistical information of the video by considering the upcoming trends and the interests of the audience.
The predictive analytics technology will increase the ROI with ultimate content marketing.
It is the most useful for the marketers to have effective brand marketing by considering the interests of the customers with data analytics.
Intelligent Video Analytics using AI, Machine Learning, and Big Data
The information of videos retrieved with intelligent video analytics that contain the AI, machine learning and big data and also fast search is possible that directs to have the potential customers.
The fraud can be identified by using machine learning and AI. The big data analytics will help to reach the targeted customers by analyzing their behavior.
Video Analytics with Location and geotargeted
It helps to generate the video content that is most preferred by the audience.
The approach to it will enable the marketers or advertisers to reach the global customers along with the local customers.
Micro Expression Video Analytics
Microexpressions will identify the behavior and actions by adding emotions.
The collection of data and the analysis will generate the micro expression video analytics.
Video Tracking in Video Analytics
We can find a number of tools to identify the performance of the video.
For example, Google Tag Manager is the one which generates the full information about the video playing and also metrics that defines the relationship between the video and websites. It is one of the trend in Video Analytics 2019.
Object Detection in Video Analytics
It is the most useful one which is used to detect the behavior of objects in the video.
Facial Recognition in Video Analytics
This software will help to recognize the person that enables to provide the excellent customer service and also to secure all resources. It is going to be as the trend in Video Analytics 2019.
Tamper Detection in Video Analytics
The clogged and unfocussed cameras detected through Tamper detection.
Shape Recognition in Video Analytics
The areas like AI and machine learning are used to recognize the different shapes in the particular video.
Dynamic Masking in Video Analytics
Dynamic masking is the one which deliberately hides the video signal which is needed to be covered and also guards sensitive and personal information.
Style Detection in Video Analytics
It will recognize that from where the signal is produced through settings. Google cloud vision API is used to detect the clothing in the video by labeling the patterns, type of garment and color.
Egomotion Estimation in Video Analytics
With the analysis of output signal, the camera location can be represented.
Motion Detection in Video Analytics
The motion of the objects can be recognized with constant background without a physical operator.
Video Analytics Market Statistics and Projections
The growth of video analytics will reach $3971.2 million by 2020 from $1537.9 million in 2015.
From 2014 to 2022 the global video analytics reaches to 25.2% CAGR.
Key vendors of video analytics are Cisco Systems, Axis Communications, Bosch security systems, Agent video intelligence, Honeywell security group and IBM.
The main regions are EMEA, APAC, and America.
Real-Time Video Analytics – The Next Big Thing
Many content creators like you may be wondering where the digital viewers are from, what content they are consuming, and how the content is engaging them. Real-time video analytics shows valuable data.
Real-time video analytics will provide information about how effective the video marketing strategy is. This analytics are used to increase engagement and can be used to optimize the content.
Video analytics will show you if the video ads are reaching the target audience. Real-time video analytics will show the gender-wise, age-wise information and also tell from which region the content viewed.
Another useful information is the audience retention measure, which shows how long the video watch and for how many times. The data can be used to determine if the video is inappropriately lengthy or if some parts of the video are uninteresting. Audience engagement tool also gives the real-time data about the likes, shares, and subscribers to the call to action.
The real-time video analytics will help to draw conclusions about the video content. If most viewers are dropping off in just a few seconds, it can be because the title or the thumbnail is misleading the viewers to the video.
Using YouTube real-time video analytics
To know the real-time analytics of video, YouTube real-time video analytics can use. This is especially useful to see the initial response to the videos after publishing them. Early insights of the video performance can be finding the tool, and video promotion strategy can be adjusted based on the analytics.
YouTube real-time analytics windows show two graphs for every video published. One is hour by hour data available for sliding the window of 2 days and another minute-by-minute data for sliding the window of one hour.
What are the popular real-time video analytics software and tools?
IBM Intelligent video analytics is software that monitors video streams in real time. Automatic alert generation, analysis of historical data, identifying trends and patterns etc are some of the benefits of this software.
Real-time video analytics are needed by the businesses to optimize the video offerings. The video analytics should cover everything from monetization to video engagement. Ooyala shows you what is trending now, going viral and becoming popular, and this allows the marketers to make real-time decisions. The system ensures that no opportunity is missed.
Kaltura is online video platform that provides real data related to the video using the built-in analytics. It becomes easy to successfully manage the content. The data provided include content interaction, geographic distribution, top syndication, content contributions, user based reports, system reports and live analytics. It also offers plug-ins for using with other web analytics tools.
Brightcove collects the video analytics in real time. The information gathered can be seen in standard reports, dashboards and another type of reports.
Vimeo is another powerful analytics tool. Using Vimeo, it is possible to track the video performance, measure the engagement using graphs, and optimize the videos, and so on. Millions of people trust this platform for various video solutions.
The video is the type of content that engages the most. Video also provides audience behavior insights. Real-time analytics come in to play when big data can no more get any faster. Real-time analytics bring faster results to businesses. Other benefits include more accurate results, fewer expenses, and this also helps in devoting money and time to improve consumer service. Real-time video analytics has the potential to change the way the businesses are going to operate.
Big Data Video Analytics using Hadoop Latest Technology
The analysis is one of the important actions that need to be done once the content is available in the marketplace. The analysis provides information about the number of viewers, views, and also the comments/reviews by the user on the same. Data is available in two forms – structured and unstructured. Everything about big data video analytics is explained here.
Big Data Video Analytics
Where there are many established analytics tools for use on structured data, analysis of unstructured (large scale) data in the form of video format is still a grey area as far as analysis is concerned. Use of video recording gadgets has been steadily increasing thereby increasing the data and also the requirement to analyze the same.
A quick look at the data collected all over the world indicates that 80% of all the data is in unstructured format whereas the presently available analysis tools can analyze the data that is structured one.
There is another indicative information that YouTube has been getting uploads of over 300 hours of video data every day. This huge data requires another equally solid analytical tool for analysis.J
ust in time, Hadoop (from Apache) comes handy for solving the issue of analysis of big video data. The success of Hadoop in an analysis of structured data is naturally attracting the interest of many stakeholders, and they strongly believe that Hadoop can effectively analyze the unstructured video big data.
Some of the concepts like Transcoding, MapReduce Architecture can come handy for Hadoop to start the analysis of unstructured video big data.However, Hadoop has limitations regarding structured query capabilities. Hadoop should improve its query capabilities to be able to start the analysis of the big data.
As a start up in the direction of analysis of video big data, following proposals are under way:
a) Conversion of the compressed video data to a sequence file of image frames through Transcoding.
b) Using Hadoop’s MapReduce jobs.
Cloud-Based Video Analytics – The Next Big Thing
We may not be aware, but we are using video analytics for many years. These used for motion detection, people counting dwelling time in retail stores, facial recognition, reading of license plates, check out sending alerts, etc. Most businesses are using video analytics software with advanced features or their surveillance systems.
Some of the issues faced by those who are using video surveillance systems are backing up managing the recorded video streams, high-cost bandwidth usage, installation, transmitting video to and storing the video. One solution for all the above issues is cloud-based video analytics.
Cloud-based analytics provides a storage solution which is centralized. That is expected to grow and reach huge market size in the coming years. The demand is expected to grow as it is going to apply for security and non-security purposes by healthcare, hospitality, education, retail, and entertainment industries. The customer preference insights in real-time can gain with the help of cloud-based video analytics and further helps them to improve their business in cost-effective methods.
Unlike the traditional analytics, cloud-based video analytics does not need a server on-site. This system is also suitable for a surveillance system that uses more than four or five cameras. The demand for cloud-based video analytics is growing to increase among industries as this is compatible with most cameras types, and they can watch the video from any camera, switching between them using mobile devices anytime. The service providers of cloud-based video analytics are expanding their services to other portfolios also.
The market size will grow considerably by 2020, according to a study, and most companies are adopting the cloud-based technologies. cloud-based technologies further increased the demand for video analytics software.
Video Heatmap Analytics – The Next Big Thing
The two-dimensional visual representation of data is the heatmap and different data represented in different colors. Heat map analysis helps to track user engagement. Heat map analytics can help to identify the strong and weak spots of the webpage and also to test the effect of placement of various elements on the page. Video heatmap analytics help the marketer to identify where the viewers are watching the video most at any time. Different colors indicate different things – red means popular spots, blue is less number of people and black, no viewer engagement.
For the success of video marketing, it is important to know the audience interaction with the video. Different video analytics available now help the marketers to analyze the videos and make changes to their video marketing strategy is required. It helps to see the rewatching, skipping and viewing data. Most video Heatmap analytics available now have two important features, and these are to measure the performance of the video in the visitor stream and also an engagement graph.
Using the video Heatmap analytics, it is possible to know where the viewers are looking in the video. Marketers can know if the title of the video can draw views. Most viewers look straight when they are watching a video as long as they find the happening on the screen interesting and engaging.The creators can create future video content to motivate the viewers to look in other directions also by creating a focal point.
These are great to measure the online engagement for their video content.Video analytics help to gauge the viewer’s interests and use the heatmap to create better viewer effectiveness. Video heatmap analytics are sure to gain widespread interest among online marketers in the future for all the benefits they get from this.
It is apt to learn that Hadoop is having competition from similar projects like HPCC by Lexis Nexis, SciDB (cluster computing for scientific data), Disco by Nokia (yet another Map/Reduce implementation), etc.
The analysis of analytics will sketch the overall performance of the channel. Based on that metrics, the most advanced strategies that can boost the channel by pulling the audience towards the channel will be taken. The analytics of the channel must regularly be followed by the vlogger.
This article will let us know how video analytics is going to play a role in the advanced strategies. Entertainment, retail, healthcare, transport and automotive, etc. are completely involving in the video analytics.
Seeing how your audience collaborates with video is the key development to successful promoting. With Video Analytics, you can make certain that your videos look awesome as well as convey brilliant marketing results. What’s more, the result dependably relies on how well you comprehend viewers’ inclinations and utilizes this insight to make truly captivating video content.