Lead generation is one of the hot topics across the web in video advertising. The lead generation means the interest shown by the consumers towards a product or services of business online.
to generate the interest in your consumers, you have to follow several steps to reach your targeted lead generation with the Facebook video advertising.
Here is an ultimate guide for the generation of leads on Facebook platform.
Facebook video ads
Facebook platform is offering different types of video ads and text ads on its platform for business to increase their sales leads. Each and every ad has its own importance.
The marketers have to choose the right ad type on the platform basing on their targeting and other requirements.
The ads like a multi-product carousel ad that targets the newsfeed as well as the mobile devices.
The businesses can advertise multiple products featured in these carousel ads on Facebook. It supports up to five products in the Ads.
The Canvas ads are very interactive as it grabs the user’s attention and can target only mobile users. It loads faster in standard mobile web applications.
Page post video advertising ads on Facebook will get high engagement levels and also leads to a strong connection between the audience and your ads.
Video advertising always be at the top place as videos have greater engagement rates than any other media format in marketing and advertising.
The lead generation ads on Facebook are the most effective way to raise the interest in the audience as well as to convert the leads into customers.
The lead ads allow the users to sign up to receive the information about the businesses just by tapping on their Smartphone.
The lead ads work well than any other ads on the Facebook platform as it can deliver the direct leads report to your business where you convert the lead information and transform them into your customers to your business products.
Lead Generation Facebook Video Ad using Power Editor
The Facebook lead generation ads are delivering the native signup flow which allows the people to click on the ad and signup on the same page without deviating to another page form the Facebook platform.
Start your lead generation ads with Facebook power editor.
Download and click on to the Facebook power editor at the top corner of the page and select the ad account to download
Click on to the ‘create campaign’ and choose lead generation as your objective of your campaign.
The users can also reset the power editor feature by tapping on to the right corner at top of the page.
The next step is navigation to the ad set level and you can create new ad set and if you want to edit your ad you can click on to the edit button.
On the ad set level, you can choose your Facebook page and accept the terms and conditions for the lead generation ads on Facebook.
Don’t forget to specify the campaign settings which include your expected budget and schedules.
The new lead ads will also update time to time with new features on the Facebook platform.
The users can select the mobile platforms like android or iOS. You can also set for all mobile devices as your option.
The final thing is optimization and pricing follow with campaign settings and ends with uploading the changes.
Advantages of Facebook video ads
• It provides specific targeting options basing on demographics
• Facebook video advertising is cost effective and flexible.
• Increase your reach.
• Better engagement level.
Therefore, all these above steps and points can guide you to grab better leads on Facebook platform.