Discover expert insights, strategies, and trends in video marketing. Learn how to create engaging videos, optimize for SEO, leverage AI, and boost brand growth with the latest video advertising techniques.
How can you ensure your programmatic video ad stands out in a sea of online video content? By following some simple creative best practices, that's how! You can create video ads that are eye-catching and effective with little effort.…
If you're unfamiliar with OTT, it stands for "over-the-top." It refers to delivering film and TV content via the internet without a traditional cable or satellite subscription. In other words, think Netflix, Hulu, Amazon Prime Video, etc.…
As the world of online streaming continues to grow and evolve, so does how we measure and analyze our viewing habits. OTT (over-the-top) analytics is a relatively new field that deals with the specific challenges and opportunities posed…
There's no doubt that video is one of the most effective ways to reach your audience on Facebook. In fact, according to a report from Social Media Examiner, the Facebook video gets more engagement than any other type of content. But just…
As the world's largest video-sharing platform, YouTube has over 1 billion active users who watch billions of videos daily. Despite being such a big player in the online video space, YouTube has been unable to detect and take down…
It's recent times streaming services especially OTT platforms like Netflix and Hulu have been taking over in recent years. Increasingly people are cutting the cord and ditching their expensive cable packages in favor of cheaper, more…
In the past few years, we've noticed a dramatic shift in how people consume content. No longer are people tethered to their television sets to catch their favorite shows, now, they can watch whatever and whenever they want on any number of…
It's no secret that the film industry has been hit hard recently. With the increased streaming services like Netflix, Hulu, and Amazon Prime, people are increasingly willing to be at home and watch movies and TV shows from the comfort of…
Bots are computer programs that perform automated tasks. YouTube bots can do various things, from commenting on videos to liking and subscribing to channels. There are different types of YouTube bots, but they all have one thing in…
Suppose you're thinking about launching an over-the-top (OTT) content platform, congratulations! You're about to enter a growing and exciting industry. According to a report from Digital TV Research, the number of global OTT TV and video…
