Discover the latest trends, insights, and updates on top video platforms! Explore reviews, comparisons, and expert strategies for YouTube, TikTok, Vimeo, and more to enhance your video marketing success.
If you're a TV app developer, you know there are two main ways to develop an app for the platform: a native Android APK or a WebView. Both have pros and cons, but in this blog post, we'll focus on the four reasons we think native Android…
According to Parks Associates, nearly 60% of U.S. broadband households have an OTT-enabled TV. But what does that mean for content providers who want to deliver their applications to these devices? The answer is device fragmentation.…
The term "OTT" stands for "over-the-top." In video delivery, OTT refers to delivering video content over the Internet without a traditional cable or satellite TV subscription. OTT video delivery has recently seen a surge in popularity as…
As the world of sports evolves, a new phenomenon is emerging, OTT sports. This term refers to delivering sports content over the Internet, bypassing traditional television and cable providers. While this new way of watching sports has…
The world of television is changing rapidly. Latest streaming services are popping up left and right, and traditional cable companies are feeling the pressure. To keep up with the competition, TV measurement data need to evolve along with…
The way we watch TV is about to change, thanks to 5G. For those who don't know, 5G is the next generation of wireless technology that promises faster speeds, lower latency, and more reliability than ever. What does that mean for TV? In…
The video-on-demand (VOD) industry is booming. In 2020, the global VOD market was valued at $70.5 billion and was expected to reach $159.3 billion by 2025, growing at a CAGR of 17.4% during the forecast period (Source: Mordor…
If you're unfamiliar with OTT, it stands for "over-the-top." It refers to delivering film and TV content via the internet without a traditional cable or satellite subscription. In other words, think Netflix, Hulu, Amazon Prime Video, etc.…
As the world of online streaming continues to grow and evolve, so does how we measure and analyze our viewing habits. OTT (over-the-top) analytics is a relatively new field that deals with the specific challenges and opportunities posed…
There's no doubt that video is one of the most effective ways to reach your audience on Facebook. In fact, according to a report from Social Media Examiner, the Facebook video gets more engagement than any other type of content. But just…
