Video marketing has become an essential tool in social media marketing. Most of the successful digital marketers and Organizations are using video marketing as a powerful tool around the world. It has become a staple for everyday life to internet users for providing an efficient and convenient way of Boosting conversions and sales. Here is the list of Top Video Marketing & Advertising Trends for 2020 that are essential tools for the present and the future.
Video Marketing Trends for 2020
Mobile video marketing will evolve:
As mobile and social messaging has become more distinctions and integrated between them blurs. It will become the best tool than ever to reach a consumer right moment and the right piece of content. The future goal would create a seamless experience for customers through virtual lives.
The data-driven video will grow:
According to Innovid, there is more than a 78% spike in engagement rate on data-driven video campaigns when compared to traditional pre-roll video ads. The data-driven video has become a vital role video-advertising.
Video production will become easier:
Video advertising has evolved; top businesses started using videos as their favorite medium for marketing. It gave rise to the emergence of video production companies that can also be helping brands connect with their audience through videos.
Live Video very important for Businesses:
Live video streaming is an essential factor for business and makes use of video content for small businesses. Live Video is an engaging medium that grabs the audience’s attention and engages in brand-building efforts.
The personalized video will provide engagement:
Personalized video is also the easiest one to make the service as a starting point for future cooperation. Personalized video marketing can be a breakthrough to the brands, and that needs marketers to perceive increases in customer engagement.
More Vertical Format Video Platforms will come:
Vertical videos are taking over the advertising landscape, as the industry experts say that more than 80% of the people preferring to watch video content on their smartphone in a vertical position. All the marketers have moved their video marketing trends to vertical videos, especially to leverage content on social media platforms.
Building the Personal Brand Through Vlogging:
In this digital world and platforms, YouTube makes it possible to reach a global audience. It is easy to see video vlogging, is rapidly becoming a marketing tool to expand your brand. Whether your goal is to increase the promote a product or service, brands, and incorporating vlogging into your marketing plan to help and engage your target audience with the personal brand.
Live Video User engagement:
More than 80% of users would rather watch live video from a brand than reading the blog content. Live video increase more engaging among brands and one of the marketing tools for promoting your business.
360-Degree Video and Virtual Reality will grow more:
Although both the Virtual Reality and 360 videos have the user in a 360-degree environment, these are the two best video marketing trends for your business in the future. Users have fully immersed in this digital environment and where the user has full mobility in the digital world.
Video SEO and Video Richsnippets are crucial:
Rich snippets have always been playing a massive part in the video SEO. RichSnippets are essential for YouTube marketing and optimization content to search engine friendly such as Video SEO.
Square format videos will grow:
Square video or Landscape videos are outperformed on each social media network in terms of video engagement, views, likes, comments, and shares. Square videos have resulted in an 80-100% increase in engagement and 30-35% higher video views rate in video marketing.
Subtitles for silent viewing will evolve more:
Adding subtitles and Closed Captions is the key to get your message in the majority of your video viewers. But there are more performance benefits to add, and subtitles are a necessity in video marketing.
Authenticity is important:
The Younger audience is looking for authenticity from the influencers. Brand authenticity is the harder to come by in this day, and all these takes are a few clicks, a handful of staged photos, a couple of fake reviews, and virtually any company that can establish a decent looking online presence to start selling brands targeting.
Live stream using the cloud will grow:
The increasing live video, on-demand video streaming for enterprise learning and communication has become a key driver in making a corporate video. It is one of the fastest-growing data in the cloud, and Cloud computing offers unlimited scalability and increasing volumes of corporate video.
Explainer videos usage will increase:
Over 97% of businesses successes using the explainer video, and it also helped increase user understanding of their brands, products/services. Explainer videos grab viewers’ attention because they are educational and informative.
Personalized videos will increase:
Personalized videos drive more leads and sales to the companies. These videos are two times more efficient than regular brand promotions or corporate videos.
The big data-first approach is important:
Big data is a good field that treats the ways to extract information, analyze the big data analytics systematically. Cloud computing and big data are trending in the video marketing and advertising field.
Long-form videos play a crucial role:
Long-form videos play a crucial role in video marketing and YouTube campaigns. Especially when it comes to B2B marketing, long-form video is using in storytelling for brands. Long-form video drives the deep engagement everlasting lasting impression on viewers.
360-degree video platforms will evolve:
360-degree video and virtual realities are hot topics and trends in video marketing field. 360-degree video offers opportunities for an immersion experience based on creating storytelling experience to the consumers.
Shoppable videos are popular in digital platforms and are emerging in video advertising. Shoppable videos allow consumers to directly communicate with the brands and browse related products from within the video.
Vlogging will grow:
As Vlogging is growing, and Brands should reflect the changing market to continue their risk becoming obsolete. Many businesses are creating a video blog to reach new customers and to establish a deeper relationship with consumers.
Facebook Live will streamline to the messenger and other platforms:
Facebook is recently rolling out a new feature that allows the users live-stream video from Messenger Rooms for video conferencing. Facebook previously rolled out Live streaming videos for personal and business users. These newly launched video conferencing lets the users about 50 people at a time.
1:1 video experience will grow:
Marketers are discovering the value of customer communications and lead nurturing by sending personalized video messages instead of sending emails or calling to the clients. The 1:1 video approach can apply in your business by delivering support, offering content, simply saying thanks, and it is a precious application.
Training and education videos will further expand:
Educational and training videos will be the future of video marketing and also expanding due to the educational system moving to online. Training video enhances the companies profit for offering online training, while promoting these training videos may lead to sales.
Social Media Video “stories” play a vital role:
Since social media stories lets for 24 hours, it is a great place and video advertising toll to put limited promotions that are only available for one day. Video Stories can grab the attention of your users, and its time-boundedness make help and create the incite a sense of urgency in your audience.
More new platforms with more video dimensions:
Video is increasingly playing crucial to a successful video marketing strategy. As the trending new video ad formats are updating and it can be hard to keep up. Each platform’s specifications are making sure that the proper use of social media videos in video specs.
Sound-oriented newly created ASMR videos are resonating with millions of YouTube users. ASMR is a new type of frontier for video marketers and allows marketers to think about products from a sensory perspective.
Artificial Intelligence will be integrated into videos:
AI is the potential to revolutionize video marketing, and it is driving more intelligent production, engagement, delivery of better experience for both customers and enterprise brands.
Programmatic Advertising for video will grow:
Programmatic video advertising has made brands, and marketers easily increase their video advertising spend. It was also showing their content to the people to do business and making their ad spend more optimized.
Chatbots within the videos:
The chatbot is an AI application that can imitate the real conversation with users in natural language. ChatBot trigger that makes magic automatically in your video marketing and advertising trend.
Conversational Marketing will be integrated into Videos:
Conversational Marketing is the fastest way to increase buyers and increase the engagement of your business. Conversational marketing brings the one-to-one conversation to connect with the consumers through leads.
Video Influencer Marketing:
While the Instagram videos shared through stories and posts to short videos. IGTV is the best solution for engaging users and sharing long-form content. Video influencer marketing change the face of video marketing strategies for your business.
Social Messaging Apps using Video:
Nowadays Organizations using social media messaging apps in their promotional strategies. All social media video marketing is good for their business.
Visual Search for Videos:
Visual search is a rapidly-changing digital world and is one of the most fiercely competed and complex sectors of the video marketing industry.
Micro-Moments using Video:
Video micro-movements are generally categorized into four types. Micro-moments offer the best option for brands to interact with and influence through smartphones.
Predictive & Augmented Analytics for Video:
Businesses can get instant help with Predictive Analytics and Machine Learning. It relays on machine learning and offers real-time analytics.
Progressive Web Apps (PWAs) integrated with Video:
Progressive Web Apps (PWAs) use modern web capabilities to deliver fast graphic videos. PWAs are generally combined with the videos for the video marketing strategies.
User-Generated Content (UGC) using Videos:
User-generated content is trending for leading business leads. More than 80% of the people are trusting the user-generated reviews for making buying decisions.
Blockchain Technology for Videos:
Blockchain technology offers the real value, and the scope of will become more user friendly and broader audience. Blockchain technology promises businesses to establish the needed level of trust for considerably scaling SVODs for revenues.
Big Data and Deep Learning for Videos:
Deep learning models thrive the big data strategies, Big data technology, along with ML algorithms, can enhance the efficiency of the business.
5G Technology using Video:
5G is a new and faster network with the potential to change the video marketing strategy entirely. Fifth-generation is more than a new generation technology, a new era that connectivity becomes increasingly flexible and fluid.
Structured Data for Video SEO:
Video-schema-mark up video schema mark-up video for pages that helps search engines to grow with video. Structured Data for Video SEO can help optimizing video content to search engine friendly.
Alternate Search Engines for Videos:
There are various alternatives for video search engines other than Google and YouTube. Video search engineers enhance your video content for search engine friendly that leads to more sales and leads.
Video Marketing Funnels:
The marketing funnels show businesses where your customers are in their decision-making process, helping the content creators to craft the perfect video for generating the vast audience reach.
Neuromarketing for Video:
Neuromarketing is completely brain-based approach that can helps marketers and businesses directly measure customers’ behavior. Neuromarketing Video ultimately enhances the marketing experience and can also analyze the consumer’s behavior through real-time analytics.
Videos optimized for each social platform:
Optimizing your company videos for social media platforms may increase the viewability of search engines. Social Media platforms playing a vital role in video marketing and advertising strategies.
Targeting segmented audiences using Video:
Targeting the audience using video ads are a great thing to target the audience by geographic locations based on audience preferences. Brands are mostly engaging through target-based advertising.
Instagram stories will dominate:
Instagram stories are the most engaging and useful tools in social media. Instagram stories dominate the future of video marketing and advertising. As stories let 24 hours so that efficiently work on promotional ads through stories for limited offers.
Video marketing in Google Ads:
Google ads are dominating the advertising world. Fortune 500 companies using Google ads for effective campaigns that lead to more sales.
As online video consumption skyrockets, video content optimization, and applying the video marketing strategy should be top of mind. By utilizing these video marketing and advertising, trends will help to grow your business and promote your brands.