Retargeting is a marketing technique in which ads are served to people who already visited the official websites of sections of an e-commerce site. e-commerce is a way to keep interacting with the people who already showed interest in the products or services of a brand. The guide to Video Ad Retargeting Campaign is listed here.
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What is Video Ad Retargeting Campaign?
Video plays a crucial role in the conversion process. The retargeting ad campaign is advertising to only those who show interest in the product of service. For a video ad retargeting campaign, first, select the video ad format and see that the video length is under fifteen seconds. The advertisements are common to serve to the audience who already visited the website, and so the message should help to lure them back. Make the video ads to easy to add a strong call to action. Shot the retargeting video with good quality equipment. Upload the YouTube video to YouTube or any other video-sharing platform.
YouTube Video Ad Retargeting Campaigns
YouTube remarketing can be done with in-stream ads also. In Video ad remarketing, the ads targeted to those people who already visited the website before, and this done with the help of cookies. These cookies can be collected with the remarketing tag that is installed on the website.
To set up YouTube remarketing campaign first go to the video campaigns section on AdWords. Choose the video that will used for remarketing campaign. Choose the remarketing list and choose to add remarketing lists. Select the remarketing list and click the Add button. After saving the setting, click on Ads tab and click the Add Video Ad button.
Facebook Video Ad Retargeting Campaigns
Facebook video ad retargeting campaigns can be created in two ways. One is to show video ads to remarketing list, and another is to remarket to people who already viewed the video ad. To create video remarketing ads, first, create the video campaign, click on Ad sets and select ‘Audience’. Follow the steps and enter the required information. In the second method, remarketing video ads show to people who viewed the video ad in the past. For this, the ‘Create audience from people who viewed this ad’ option is selected while setting up the video campaign.
Twitter Video Ad Retargeting Campaigns
The Twitter video ad retargeting campaign is managed in the Twitter ads dashboard. This is a joint program between Twitter adverting and the perfect audience. The Perfect Audience provides the cookie data to Twitter Ads Dashboard. To create the video retargeting campaign on Twitter, first, log into the Ads Dashboard. Create website tag from Conversion tracking tab. Choose the tailored audience option. There is no need for any third party partner to set up retargeting campaigns. The campaigns allow showing the ads to people who already visited the website before.
Different Ways of Video Ad Retargeting Campaigns
Remarketing is a great tool to remind people of the marketer’s products and services and helps in building relationships. Retargeting works effectively and it is easy. Remarketing gives second chance for the marketer to convert the visitors who left the website without taking any action.
Remarketing campaigns can be done in different ways. The ads can run for everyone who visited the site or can specifically target someone who already visited the sales page. Retargeting can be used to offer a freebie to prospect customers. The retargeting campaign can be run to offer a discount on products to the existing customers. Remarketing campaigns can be run to build brand awareness.