Video Marketing Myths

Top B2B Video Marketing Myths that are killing your Business Growth

The primary objective of any video marketing campaign is to attract new customers to the business. B2B Video Marketing is about appealing and networking with other professionals in your industry and is the only source to generate massive traffic for the company. Video marketing is connecting with people, giving customers value, and telling your brand’s story. More and more B2B businesses are jumping into the video marketing strategy and optimizing their marketing efforts in 2020. Here, we will explore the top B2B Video Marketing Myths to ditch in 2020.

Top B2B Video Marketing Myths:

B2B Video Marketing Myths: It fails if no one shares your blog post on social media.

B2B Video Marketing Myths: Time-consuming factor

B2B Video Marketing Myths: Too complex Video production

B2B Video Marketing Myths: Video making will fix everything

B2B Video Marketing Myths: B2C content has low revenue in B2B

B2B Video Marketing Myths: Thought leadership on content marketing

B2B Video Marketing Myths: Should focus on the company, not consumers

B2B Video Marketing Myths: Video content can be leveraged on the YouTube platform

B2B Video Marketing Myths: Not frequent use of video content

B2B Video Marketing Myths: Do not have worthwhile things to say

B2B Video Marketing Myths: Video creation is too unprofessional

B2B Video Marketing Myths: Videos Do not Work Well with Others

B2B Video Marketing Myths: You will see the excellent result immediately

B2B Video Marketing Myths: It’s too Expensive

B2B Video Marketing Myths: Videos only used for marketing

B2B Video Marketing Myths: Video Titles & Description is what Compels the Click

B2B Video Marketing Myths: Anyone can plan and shoot a Decent Video

B2B Video Marketing Myths: You are done. Once You Publish

B2B Video Marketing Myths: Video works only for Top-of-Funnel Campaigns

B2B Video Marketing Myths: Finding the new content is hard

B2B Video Marketing Myths: Once the selection is made, Marketing’s work is done

B2B Video Marketing Myths: Video content not Versatile

B2B Video Marketing Myths: Animated videos are better than live videos

B2B Video Marketing Myths: Too expensive video production

B2B Video Marketing Myths: It Needs to Go Viral

B2B Video Marketing Myths: B2B Content is dry and dull.

B2B Video Marketing Myths: You do not need a video for marketing.

B2B Video Marketing Myths: It is hard to track success.

B2B Video Marketing Myths: No need to contact a video marketing agency

B2B Video Marketing Myths: We already know what clients think.

B2B Video Marketing Myths: Always create short videos.

B2B Video Marketing Myths: Video provided strictly for Watching.

B2B Video Marketing Myths: Video does not fit B2B and B2C.

B2B Video Marketing Myths: Videos are successful only if they go viral.

B2B Video Marketing Myths: YouTube is the final destination channel for video.

B2B Video Marketing Myths: A Video needs practical all production elements.

B2B Video Marketing Myths: Success is measured only by the Number of Views.

B2B Video Marketing Myths: Marketing is just a magic wand.

Top B2B Video Marketing Myths:

  • Video marketing doesn’t work for B2B companies
  • You need to have a massive budget for video marketing
  • Videos should be short and sweet, no more than 3 minutes long
  • All videos have to be funny or entertaining. Otherwise, people won’t watch them
  • You can throw together any old content and slap it on YouTube
  • Video marketing doesn’t work for B2B companies
  • You need a huge budget to be successful with video marketing
  • You can only use YouTube and Facebook to advertise your videos
  • Businesses should create long, boring videos that are sales pitches
  • You need a big budget to create good content
  • Content is king
  • You can get away with not having a website or social media presence
  • Your video should be longer than 5 minutes
  • It would be best if you were on YouTube, Instagram, and Vine
  • Video marketing is expensive and time-consuming
  • You can’t track conversions from video marketing
  • Your videos should have a million views before they work for you
  • Video content needs to be short, or people won’t watch it
  • You need to create a video for every product you sell
  • Videos should only be 30 seconds long
  • All videos have to be funny or entertaining
  • You can’t use text in your videos
  • Video marketing is too expensive and time-consuming
  • Video Marketing is expensive
  • It would be best if you were a professional video editor to create incredible videos.
  • Videos have to be long and complicated to work well
  • The best way to use video marketing is by creating ads that run on TV or YouTube
  • Video Marketing doesn’t work for B2B companies
  • B2B video marketing is expensive
  • B2B videos need to belong to work
  • I can’t make a good video because I don’t have the right equipment or skills.
  • Nobody will watch my videos because they’re boring, and nobody wants to see them.
  • My company doesn’t have anything interesting enough for a video
  • A video is worth 1,000 words
  • It would be best if you were an expert in the field you’re marketing
  • Videos are only for millennials and tech-savvy people
  • Video production takes too long and costs too much money
  • Videos don’t work on mobile devices
  • Video marketing is expensive
  • Having a lot of video content would be best to make it worth your time.
  • A business needs to have a massive budget for video marketing
  • All videos should be high-quality and polished
  • Videos longer than 10 minutes will lose their audience’s attention span.
  • Video marketing is too expensive
  • I don’t have enough time to make video content
  • Videos are too brutal to create and edit
  • My company doesn’t have a story worth telling
  • Marketing videos aren’t necessary for my business
  • Video marketing doesn’t work for B2B
  • You need a huge budget to be successful with video marketing
  • If you’re not on YouTube, then you don’t have a social media presence
  • Videos are too expensive to produce
  • There’s no point in using video if your target audience is older

Conclusion:

In recent years, B2B video marketing has turned its head, adding tons of new technical features across different platforms and Apps. Video marketing is essential to any business in today’s market modern presence. Marketers should build excellent video marketing campaigns for companies by understanding the above B2B video marketing myths.

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