Top B2B Video Marketing Myths that are killing your Business Growth

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B2B Video Marketing Myths

The primary objective of any video marketing campaign is to attract new customers for the business. B2B Video Marketing is about appealing and networking to other professionals in your industry and is the only source to generate huge traffic to the company. Video marketing is the way to connect with people, give value to the customers, and tell your brand’s story. More and more B2B businesses are jumping into the video marketing strategy and optimizing their marketing efforts in 2020. Here we will explore the top B2B Video Marketing Myths to ditch in 2020.

Top B2B Video Marketing Myths:

B2B Video Marketing Myths: If no one shares your blog post on social media, that means it failed.

B2B Video Marketing Myths: Time-consuming factor

B2B Video Marketing Myths: Too complex Video production

B2B Video Marketing Myths: video making will fix everything

B2B Video Marketing Myths: B2C content has low revenue in B2B

B2B Video Marketing Myths: Thought leadership on content marketing

B2B Video Marketing Myths: Should focus on the company, not consumers

B2B Video Marketing Myths: Videos content can leverage on the YouTube platform

B2B Video Marketing Myths: Not frequent use of video content

B2B Video Marketing Myths: Do not have worthwhile things to say

B2B Video Marketing Myths: Video creation is too unprofessional

B2B Video Marketing Myths: Videos do not Work Well with Others

B2B Video Marketing Myths: You will see the excellent result immediately

B2B Video Marketing Myths: It’s too Expensive

B2B Video Marketing Myths: Videos only used for marketing

B2B Video Marketing Myths: Video Titles & Description is what Compels the Click

B2B Video Marketing Myths: Anyone can plan and shoot a Decent Video

B2B Video Marketing Myths: You are done. Once You Publish

B2B Video Marketing Myths: Video works only for Top-of-Funnel Campaigns

B2B Video Marketing Myths: Finding the new content is hard

B2B Video Marketing Myths: Once the selection is made, Marketing’s work is done

B2B Video Marketing Myths: Video content not Versatile

B2B Video Marketing Myths: Animated videos are better than live videos

B2B Video Marketing Myths: Too expensive video production

B2B Video Marketing Myths: It needs to Go Viral

B2B Video Marketing Myths: B2B Content is dry and dull.

B2B Video Marketing Myths: You do not need a video for marketing.

B2B Video Marketing Myths: It is hard to track success.

B2B Video Marketing Myths: No need for contacting a video marketing agency

B2B Video Marketing Myths: We already know what clients think.

B2B Video Marketing Myths: Always create short videos.

B2B Video Marketing Myths: Video provided strictly for Watching.

B2B Video Marketing Myths: Video does not fit to B2B and B2C.

B2B Video Marketing Myths: Videos are successful only if they go viral.

B2B Video Marketing Myths: YouTube is the final destination channel for video.

B2B Video Marketing Myths: A Video needs practical all production elements.

B2B Video Marketing Myths: Success measure only with the Number of Views.

B2B Video Marketing Myths: Marketing is just a magic wand.

Top B2B Video Marketing Myths:

  • Video marketing doesn’t work for B2B companies
  • You need to have a huge budget for video marketing
  • Videos should be short and sweet, no more than 3 minutes long
  • All videos have to be funny or entertaining. Otherwise, people won’t watch them
  • You can just throw together any old content and slap it on YouTube
  • Video marketing doesn’t work for B2B companies
  • You need a huge budget to be successful with video marketing
  • You can only use YouTube and Facebook to advertise your videos
  • Businesses should create long, boring videos that are sales pitches
  • You need a big budget to create good content
  • Content is king
  • You can get away with not having a website or social media presence
  • Your video should be longer than 5 minutes
  • You need to be on YouTube, Instagram, and Vine
  • Video marketing is expensive and time-consuming
  • You can’t track conversions from video marketing
  • Your videos should have a million views before they work for you
  • Video content needs to be short, or people won’t watch it
  • You need to create a video for every product you sell
  • Videos should only be 30 seconds long
  • All videos have to be funny or entertaining
  • You can’t use text in your videos
  • Video marketing is too expensive and time-consuming
  • Video Marketing is expensive
  • You need to be a professional video editor to create incredible videos
  • Videos have to be long and complicated in order to work well
  • The best way to use video marketing is by creating ads that run on TV or YouTube
  • Video Marketing doesn’t work for B2B companies
  • B2B video marketing is expensive
  • B2B videos need to belong in order to work
  • I can’t make a good video because I don’t have the right equipment or skills
  • Nobody will watch my videos because they’re boring and nobody wants to see them
  • My company doesn’t have anything interesting enough for a video
  • A video is worth 1,000 words
  • You need to be an expert in the field you’re marketing
  • Videos are only for millennials and tech-savvy people
  • Video production takes too long and costs too much money
  • Videos don’t work on mobile devices
  • Video marketing is expensive
  • You need a lot of video content to make it worth your time
  • A business needs to have a huge budget for video marketing
  • All videos should be high quality and polished
  • Videos that are longer than 10 minutes will lose their audience’s attention span
  • Video marketing is too expensive
  • I don’t have enough time to make video content
  • Videos are too hard to create and edit
  • My company doesn’t have a story worth telling
  • Marketing videos aren’t necessary for my business
  • Video marketing doesn’t work for B2B
  • You need a huge budget to be successful with video marketing
  • If you’re not on YouTube, then you don’t have a social media presence
  • Videos are too expensive to produce
  • There’s no point in using video if your target audience is older

Conclusion:

B2B video marketing has been turned its head in recent years, with tons of new technical features being added across different platforms and Apps. Video marketing is an essential part of any business in today’s market modern presence. Marketers should build excellent video marketing campaigns for business by understanding the above B2B video marketing myths.

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